Возможности Платформы
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API Masterclass #4: Zones Targeting
Juanma Cortes — Head of Technical Support
December 11, 2019 — API, Pуководство, Возможности Платформы
As an advertiser you can use the PUT /campaigns/{campaignid} ExoClick API endpoint in order to target or block zones in a campaign. The JSON structure provided includes the section where the zones and the zones targeting are defined, however, the setting is slightly different depending on which targeting option you choose. Zones Request Including Zones: [snippet slug=api-masterclass-4_1 lang=json] Request Excluding Zones: [snippet slug=api-masterclass-4_2 lang=json] Please note: when Excluding it is... Read More
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Automation is here, don’t get left behind!
Giles Hirst — Head of Communication
November 6, 2019 — Automation, Bidder, Business intelligence, Возможности Платформы
In the age of data driven decision making, automation is becoming more and more important in the ad tech world. Why spend your valuable time reading and analyzing tons of data to make advertising decisions? Instead, advertisers are using automation tools to increase engagement, ROI and profits without the need for endless hours of building and managing online campaigns. ExoClick provides a range of automation tools, it’s like having a... Read More
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Advertisers! Admin Panel v2 overview
Giles Hirst — Head of Communication
October 9, 2019 — Bidder, Pуководство, Без категории, Возможности Платформы
All ExoClick clients have had access to the Beta version of ExoClick’s v2 Admin Panel for a few months now in order to try and test it out. In the meantime we have been fine tuning the platform to ensure that it brings our clients the best ExoClick experience. Now v2 is the default Admin Panel and it is fully responsive and works on Desktop, Mobile and Tablet. If you... Read More
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Publishers! Admin Panel v2 overview
Giles Hirst — Head of Communication
October 9, 2019 — Pуководство, Без категории, Возможности Платформы
All ExoClick clients have had access to the Beta version of ExoClick’s v2 Admin Panel for a few months now in order to try and test it out. In the meantime we have been fine tuning the platform to ensure that it brings our clients the best ExoClick experience. Now v2 is the default Admin Panel and it is fully responsive and works on Desktop, Mobile and Tablet. If you... Read More
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New VR Detection Feature
The system is now able to detect when visitors are accessing content using VR devices or devices in VR mode, and can show stats of this activity in the Statistics tabs. What can this new feature do? As an Advertiser, you can now be aware of when visitors are accessing your ads using VR devices such as Oculus Quest, Samsung Gear VR and others, and target them when creating campaigns.... Read More
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Enabling Two-Factor Authentication on ExoClick accounts
Juanma Cortes — Head of Technical Support
January 24, 2019 — Advertiser tips, Compliance, Publisher tips, Pуководство, Security, Возможности Платформы
Protecting your account information is a top priority for ExoClick, that is why we recommend that you activate Two-factor authentication. What is 2FA and why you should be using it? Two-factor authentication (2FA) is a highly efficient way to secure your accounts and digital assets. It works like an extra layer of security to better protect both user's credentials and the resources that the user can access. So when you... Read More
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Using VAST to show ExoClick ads
Juanma Cortes — Head of Technical Support
January 17, 2019 — Video, Возможности Платформы, Рекламные Форматы
What is VAST? Serving ads into video players is different to serving ads into other parts of a website, this is why VAST was created for the ad industry. VAST stands for Video Ad Serving Template and it provides a generic framework for embedding in-stream and in-video ads. It is designed to facilitate and standardize the communication between video players that are embedded on a publisher’s website to display videos... Read More
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7 emoji tips for push notification campaigns
Giles Hirst — Head of Communication
December 12, 2018 — Push Notifications, Возможности Платформы, исследования рынка, Рекламные Форматы
Push notification messages increase engagement when emojis are included in the message. ExoClick’s push notification ad format allows advertisers to include emojis in their title text and/or description texts. There are 2,823 emojis in the Unicode Standard and this blog post gives you some tips on how to use emojis in your campaigns. Emotive emojis Emojis are fun and relatable and they enhance communication by providing direct images and... Read More
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Using the ExoClick Bidder: Two Case Studies
The ExoClick Bidder works just like a smart assistant allowing you to automate the optimization of your campaigns by adjusting your bids by ad zone and blocking non-converting ad zones. The Bidder has two functions: Automatic Bidding: allows you to automatically adjust (up/down) your CPM/CPC bids according to your target CPAs. The Bidder will also automatically blacklist ad zones that haven’t converted when your maximum test budget is reached. Rules:... Read More
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How to create a Push Notification ad zone
Giles Hirst — Head of Communication
October 18, 2018 — Pуководство, Возможности Платформы, Рекламные Форматы
The Push Notification ad format is now available from ExoClick, in this platform walk through we show you how to create a Push Notification ad zone. But first some useful information: How do Push Notifications work? Users that visit a website can opt in to receive Push Notifications All of the website’s opted in users are now available to advertisers Users receive Push Notifications via their desktop, tablet or mobile... Read More