Вебмастера

• Mobile Publisher Case Study: How to Monetize Navigation Menu Tabs

  

  Giles Hirst — Head of Communication

  March 23, 2023 — Case study, Direct Links, Menu tabs, Вебмастера, Мобильные, Рекламные Форматы
  

  As a publisher, creating the right ad zones is key to finding the perfect balance between a great user experience and great monetization. Nowhere is this more important than how your website displays on mobile devices. In this article we will show you how to monetize navigation Menu Tabs on mobile, two mobile publisher case studies showing how they optimized the Menu Tab ad zones and some best practices and... Read More

• How to beat Adblockers: Monetize adblock traffic with ExoClick’s solutions

  

  Anna Quiroga — Marketing Content Creator

  March 21, 2023 — Ad blocking, Advertisers, Блог, Вебмастера, Рекламные Форматы
  

  Ad blockers are becoming increasingly more popular, with 42.7% of internet users using ad blocking tools globally, according to Backlinko. This huge percentage costs billions of dollars in ad revenue losses for publishers, and stops advertiser campaigns reaching end users. But what exactly are ad blockers and how do they affect you as an ExoClick client? In this blog post, we will explain how to beat adblockers: How they work,... Read More

• Publishers: Here’s how to monetize social media groups with ExoClick!

  

  Anna Quiroga — Marketing Content Creator

  March 15, 2023 — Dating, Social Messenger Traffic, Блог, Вебмастера, Рекламные Форматы, чаевые
  

  If you are a publisher and manage social media groups and messenger chats, it is definitely time to learn how to monetize social media groups! Your audience is highly active and engaged because your content reflects their hobbies or specific interests. They are always craving new content and entertainment, and by showing them sponsored messages promoting services related to these interests and hobbies, you could bring value to your community... Read More

• Native Advertising for Websites: ExoClick’s Flexible Ad Format

  

  Giles Hirst — Head of Communication

  February 28, 2023 — Multi-Format Ads, Native, Вебмастера, Возможности Платформы, Рекламные Форматы, чаевые
  

  Native display advertising is one of the most flexible ad formats that Publishers can use to monetize their website’s content. Advertisers love Native because it is a really creative format for them to convert their offers which creates big demand from advertisers for Native ad zones. In this article we explain everything you need to know about Native advertising for websites, how to optimize Native ad zones using ExoClick’s platform... Read More

• Publishers! How to optimize video ad zones with ExoClick

  

  Giles Hirst — Head of Communication

  February 20, 2023 — In-Stream, Outstream, Pre-roll in-stream, Video, Вебмастера, Рекламные Форматы
  

  When monetizing video advertising, one of the main questions from Publishers to their ExoClick account managers is how to use the different types of video ad formats to find the perfect balance between maximizing revenues and ensuring a great end user experience. ExoClick offers Video Slider, Instream and Outstream video ads. Every Publisher site’s traffic will behave differently and when you throw desktop and mobile versions into the equation, it... Read More

• How ExoClick ensures quality traffic sources for your advertiser offers

  

  Bryan McDonald — Director of Compliance

  January 23, 2023 — Advertisers, Affiliates, Compliance, email clicks, Members traffic, Social Messenger Traffic, Traffic Share, Вебмастера
  

  ExoClick’s mission is to ensure that all advertiser clients have access to high quality traffic sources. Quality traffic sources are the best performing which enable advertisers to get more conversions and maximize campaign ROI. In this article we will explain how ExoClick ensures that it offers advertisers a large range of great traffic sources. From premium traffic sources to brand new traffic sources to test. ExoClick’s quality traffic sources Digital... Read More

• Members Area Publisher Case study: Increase revenues with Menu Tabs

  

  Anna Quiroga — Marketing Content Creator

  November 30, 2022 — Case study, Dating, Devices, Members traffic, Menu tabs, Блог, Вебмастера, Рекламные Форматы, Сайт
  

  If you are a Publisher of a Members Area site and you haven’t enabled Menu Tabs, you are missing out! Menu Tabs are one of the best ways to convert advertisers’ offers for Members Area Traffic, especially when it comes to dating: Because daters are actively engaged with the content, they are more likely to click and generate conversions. This results in more competitive ad zones, which in turns translates... Read More

• How ExoClick protects Publishers on our network

  

  Bryan McDonald — Director of Compliance

  November 17, 2022 — Client Care, Company, Compliance, Google, IAB, Security, Вебмастера
  

  ExoClick’s Compliance team is constantly working to guarantee ad chain flow security, ad quality and full industry compliance at all times to protect our Publishers. ExoClick’s mission is to ensure a great browsing experience and that all parties within the ad supply chain are protected, we have strict policies and guidelines that govern the kinds of ads we allow on our platform. We also closely monitor our advertisers’ campaigns, to... Read More

• Why are the IAB Standards important?

  

  Bryan McDonald — Director of Compliance

  September 29, 2022 — Ad security, Advertisers, Compliance, IAB, Блог, Вебмастера
  

  The Interactive Advertising Bureau (IAB), established in 1996, is an advertising business organization that develops online advertising industry standards. The IAB Standards are a series of guidelines put in place by the IAB designed to support a healthy and sustainable online advertising industry, to curate a safe and pleasant browsing experience for the end user and promote the growth and health of the online advertising industry. It is the responsibility... Read More

• Adblocking for Publishers Case Study: How to Beat AdBlockers with Popunder In-Line Code

  

  Giles Hirst — Head of Communication

  September 12, 2022 — Ad blocking, Case study, Вебмастера, Мобильные, Сайт
  

  How to beat adblockers? The question on every publishers mind is how can I monetize adblock traffic. Ad block software leads to lost ad revenue. According to Statista, adblocking by end users is still very popular. Statista published the latest available figures in their report dated July 4 2022, Adblocking penetration rate in selected countries/territories worldwide as of 3rd quarter 2021. It showed that the average global adblocking rate was... Read More

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