Author: Giles
-
Advertisers! 6 Reasons you should be using Outstream video
Giles Hirst — Head of Communication
October 29, 2021 — Uncategorized
Outstream is one of the 3 video ad formats ExoClick offers. If you haven’t tried the format yet to convert your offers, here are 6 reasons you should try using Outstream video! #1 How the format is viewed by the end user: Think of Outstream video as a display ad that happens to be a video. The Outstream Video ad is shown to an end user during their user journey,... Read More
-
Publisher Case Study: Creating Effective Native ads for a Multi-Format ad zone
Giles Hirst — Head of Communication
October 21, 2021 — Case Study: Publisher, Multi-Format Ads, Native, Publisher tips, Возможности Платформы
In order to maximize your revenues from Native ads displayed within a Multi-Format ad zone, it is important that the ads displayed appear like the content on your site, or at least look good when displayed against your site’s content. This not only improves user experience but can generate more clicks which increases the value of your Native ad zone leading to higher CPMs and bigger revenues. Many Publishers are... Read More
-
Publisher Benefits of In-Page Push Notifications
Giles Hirst — Head of Communication
September 8, 2021 — In Page Push Notification, Publisher tips, Возможности Платформы
What is an In-Page Push Notifications ad? In-Page Push Notifications, sometimes called Native Push, it is a type of display ad that is designed to look like a Push Notification, however unlike traditional Push Notifications, In-Page Push Notifications ads are not displayed within a website’s browser, but directly on the publisher’s site, just like banner ads. Let’s compare the differences between Traditional Push Notifications and In-Page Push Notifications: Publisher benefits ... Read More
-
Advertiser Benefits of In-Page Push Notifications
Giles Hirst — Head of Communication
September 8, 2021 — Advertiser tips, In Page Push Notification, Возможности Платформы
What is an In-Page Push Notification ad? In-Page Push Notifications, sometimes called Native Push, it is a type of display ad that is designed to look like a Push Notification, however unlike traditional Push Notifications, In-Page Push Notifications ads are not displayed within a website’s browser, but directly on the publisher’s site, just like banner ads. Let’s compare the differences between Traditional Push Notifications and In-Page Push Notifications: In-Page Push Notifications... Read More
-
ExoClick launches In-Page Push Notifications Ad Format
Giles Hirst — Head of Communication
September 7, 2021 — In Page Push Notification, Возможности Платформы
ExoClick has launched a new display ad format called In-Page Push Notifications. Sometimes called Native Push, it is a type of display ad that is designed to look like a Push Notification, however unlike traditional Push Notifications, In-Page Push Notifications ads are not displayed within a website’s browser, but directly on the publisher’s site, just like banner ads. As an end user views a Publisher’s webpage, the ad quickly fades... Read More
-
6 Reasons you should target India with mobile video ads
Giles Hirst — Head of Communication
August 12, 2021 — Advertiser tips, Asia traffic, Business intelligence, Video, Мобильные
#1 It’s a massive market India has one of the biggest online economies in the world and its potential grows every year as more people become connected to the internet. With a population of 1.37 billion, according to Statista, 50% (685 million people) had access to the internet in 2020. This also ranks the country as second in the world in terms of active internet users (behind China). #2 More... Read More
-
Media Buyers! 5 ways to convince your boss to use video advertising
Giles Hirst — Head of Communication
August 4, 2021 — Business intelligence, Video, Рекламные Форматы
If you haven't tried video advertising to promote your offers yet, here we bring you 5 solid tips to convince your boss that you need to do it. #1 Statistics don’t lie According to industry sources, more and more marketers are using video advertising to drive sales. Check out these statistics: 84% of video marketers say video has been effective for generating leads, up 1% from 2020. (Wyzowl) Video ads... Read More
-
New feature: Multi-Format Ad Statistics for Publishers
Giles Hirst — Head of Communication
July 23, 2021 — Multi-Format Ads, Pуководство, Рекламные Форматы
Publishers can now track the performance of their Multi-Format Ad Zones, as well as the individual Banner and Native zones that are used in them with our Multi-Format Ad Statistics. Data can be viewed in both the Statistics tab and the Dashboard: In the Statistics tab data is displayed for Multi-Format Ad Zones in two reports in the Sites & Zones tab: Ad Zones and Multi-Format Zone Details (New) In... Read More
-
New feature: Targeting or blocking zones across whole sites
We have added a new feature in Step 5 that allows advertisers to block or target zones across a whole site with just a couple of clicks, to improve workflow. Here's how it works: To target or block zones and sites in the list, first use the Target Mode drop-down to select whether to Target or Block zones and sites. Once you select a Target Mode other than All, a... Read More
-
6 Reasons you should test TrafficMansion’s Members Area Native ad zones
Giles Hirst — Head of Communication
July 15, 2021 — Advertiser tips, Business intelligence, Live Streaming, Members Area, Native
TrafficMansion’s network of dating sites allow Native advertising within the profile sections of their dating sites. The Native ads allow two verticals: LiveStreaming and VoD offers. Our Business Intelligence department looked at Native CTRs for TrafficMansion sites compared to Free Content sites: As you can see TrafficMansion’s traffic achieves a much higher CTR compared to Free Content sites. This is because there are many positive benefits to targeting TrafficMansion’s members... Read More