Author: Giles
-
Programmatic ad spend in Germany is on the rise
According to eMarketer programmatic ad spend in Germany is set to reach $1.59 billion in 2018. That’s up 29.7% compared to 2017 and by 2019 programmatic investment is expected to grow to $1.83 billion. Additionally, mobile programmatic ads are more popular with marketeers than desktop, which has led to mobile programmatic accounting for 59.1% of total mobile display ad spending in 2018, or $939.9 million. Read More
-
New data shows tablets had the highest CTR in Q3
Data gathered from analysing billions of impressions served from 1 July to 30 September 30 2017 shows that tablet ad impressions drove 1.13% click-through rates. That figure is the highest of any device in many different verticals including automotive, consumer goods, financial, food, drink, home, retail, technology, travel and utilities. The data, complied by Drawbridge in their Q3 2017 Cross-Device Advertising Benchmark Report, should make marketeers rethink their strategy when... Read More
-
Apple’s Intelligent Tracking Prevention and behavioural retargeting
Safari's autumn release of macOS High Sierra included a feature called Intelligent Tracking Prevention, an initiative designed to beef up Apple’s efforts to block third-party trackers from capturing cross-site browsing data for ad targeting purposes. Intelligent Tracking Prevention collects statistics on resource loads as well as user interactions such as taps, clicks, and text entries. It then groups those statistics by top privately controlled domains. The system then determines which... Read More
-
What is members area traffic?
Have you tried targeting your campaigns at dating membership area traffic yet? ExoClick gives advertisers the best opportunity to target their offers at this high converting traffic source. What is it? It consists of consumers who are members of dating sites, mainly from tier 1 English speaking GEOs in USA, Canada, UK, Australia and New Zealand. Consumers have joined these dating services and regularly login to their accounts and spend... Read More
-
New regional targeting features
ExoClick has added some more in depth targeting, which now allows you to not just target countries, but also regions inside those countries, so you can directly target New York for example. This is a highly useful feature for advertisers for localised campaigns, such as dating or regional special offers/discounts, etc How to target by region In the admin panel under New Campaign > Targeting & Advanced, when creating/editing a... Read More
-
ExoClick kicks off September with three key trade shows
Team ExoClick has a busy month in September, we will be attending trade shows in Amsterdam, Cologne and Prague! Meet with us and find out about our new Ad Exchange, RTB Programmatic, Native advertising, Membership site traffic and more! Here is a run down of our trade show agenda and which of our team is attending each show. Our team touches down in The Netherlands for Webmaster Access.... Read More
-
New targeting features for advertisers in our admin panel
When creating a Campaign try these new targeting features. Under Sites & Zones you will see the Filters section Click on the drop down arrow menu under Traffic Type You can select the following options: All – allows you target all Ad Zones RON – allows you to target all Ad Zones, excluding Premium and Members Area Zones Premium – allows you to only target Premium Ad Zones only Members... Read More
-
“Programmatic is the future of the digital ad industry.”
Benjamin Fonzé CEO and founder of ExoClick, is interviewed by the eShow Magazine and talks about ExoClick's new Ad Exchange. Click here to read the full interview. Read More
-
The IAB’s new ad standards address the shift to cross-screen and responsive advertising
The Interactive Advertising Bureau, the trade group that represents online advertising best practices has released new standards around mobile and web advertising. The standards are important because they help maintain a balance where publishers can generate revenues for their inventory whilst ensuring that users don't get annoyed by ad formats that make them want to download and install ad blockers. Alanna Gombert, the general manager of the IAB Tech Lab,... Read More
-
Is your site ready for Google’s Mobile-First Index?
According to Google, sites that are prepared for the roll-out of Google’s mobile-first index will be indexed first. Right now, Google has just one index based on the desktop site. It creates signals based on Googlebot with the desktop user agent. Google then crawls with their mobile Googlebot to gather mobile friendly and other signals – but that doesn't create a new index based on the the mobile site. Currently,... Read More
