Author: Anna Quiroga
-
4 Essential display ad formats that every Publisher should be using
Anna Quiroga — Marketing Content Creator
May 13, 2024 — Ad format, Banners, Fullpage Interstitial, Multi-Format Ads, Responsive Display Ads
Display advertising is an essential part of the digital landscape, with Display format ads growing in popularity year after year. So much so that, according to Statista, in 2024, Display advertising spending worldwide is forecast to expand by +6.9% to reach roughly 236 billion dollars. Display ads are a staple of digital Publishing and can help you successfully monetize your website traffic and unlock sustainable revenue streams by appealing to... Read More
-
How to convert Dating offers with Email Marketing in the US
How to convert Dating offers with Email Marketing in the US? Online Dating in the US is booming as people turn to the internet to find romantic connections. It is a highly profitable market. And in fact, according to Statista, the number of online Daters in the US is expected to increase between 2024 and 2028 by 5.3 million (+8.76%), reaching 65.86 million in 2028. One of the best ad... Read More
-
Publisher Case Study: New Desktop and Mobile responsive display ads
Anna Quiroga — Marketing Content Creator
April 11, 2024 — Ad format, Case Study: Publisher, Responsive Display Ads
Three new Desktop and Mobile Responsive Display Ads are available on ExoClick’s platform: Instant Message, Sticky Banners and Fullpage Interstitial. Since launch, many ExoClick Publishers have been benefiting from these three new RDA format options. To show you their effectiveness, we have worked on the Case Study below with 6 different Publishers who experienced noticeable revenue and metric increases after enabling RDAs on their ad zones. Keep on reading to... Read More
-
Publishers! How to make Multi-Format Ads match your content
Anna Quiroga — Marketing Content Creator
March 6, 2024 — Multi-Format Ads, Opções da Plataforma, Publisher tips
Are you wondering 'how to make Multi-Format Ads match my content'? Multi-Format Ads allow Publishers to serve multiple formats on each single Banner and Native ad placement on their website, pitching different Banner sizes and Native ad widgets against each other and serving the highest paying ad per Multi-Format zone. This is great both for you as a Publisher, and also for your Advertisers, because it means that you can... Read More
-
Publisher Case Study: boost Popunder revenues with Frequency Capping
Anna Quiroga — Marketing Content Creator
February 26, 2024 — Case Study: Publisher, Frequency Capping, Opções da Plataforma, Popunder, Publisher tips
Wondering how to boost Popunder revenues with Frequency Capping? ExoClick is one of the best Ad Networks for Publishers with Popunder tools, including Popunder ads: they are fullscreen, eye-catching; a great format to increase your website’s advertising revenues. Although Popunders are pricier than other formats, your Advertisers will be happy to pay for this full-size high visibility format to promote their offers. Also they appear behind the browser window where... Read More
-
Ultimate Guide to Publishing: Tips to maximize ad zone optimization
Anna Quiroga — Marketing Content Creator
February 13, 2024 — Direct Links, email clicks, Frequency Capping, Fullpage Interstitial, IAB, In-Stream, Menu tabs, Opções da Plataforma, Publisher tips, Responsive Display Ads
Have you ever wondered how to make more advertising inventory available? Are you looking for the best possible traffic monetization platform for website Publishers and the best ad network features to monetize your website? We are constantly helping you, our Publishers, to grow your business by working with you to monetize your traffic with our tips to maximize ad zone optimization, optimize your ad zones, stay Google compliant, give you... Read More
-
How ExoClick promotes wellbeing in the workplace in ad tech
Anna Quiroga — Marketing Content Creator
January 9, 2024 — Careers, Company, Multicultural, Wellbeing
When looking for a new job, wellbeing in the workplace in ad tech is potentially the most popular search criteria amongst job seekers. Workers spend a high percentage of the day interacting within their company. So it makes sense to join a great ad tech company where ‘workplace wellbeing’ transcends its buzzword status, with benefits put in place to make it a palpable reality; We are talking about benefits such... Read More
-
Publisher Case Study: Optimize your In-Stream ad zones with ExoClick’s Frequency Capping
Anna Quiroga — Marketing Content Creator
January 2, 2024 — Case Study: Publisher, Frequency Capping, In-Stream, Publisher tips, Video
If you are a webmaster with a video website, the main goal is for your engaged users to spend as much time as possible exploring your content, and also interacting with your video ads to allow you to maximize video ad zone revenues. One way to increase the number of In-Stream ads that are shown per single end user is by enabling ExoClick’s Publisher tool Frequency Capping, which allows you... Read More
-
Publisher Case Study using ExoClick’s Ad Refresh feature
Anna Quiroga — Marketing Content Creator
December 13, 2023 — Ad Refresh, Case Study: Publisher, Opções da Plataforma, Publisher tips
Hey Publishers! Today we bring you a Publisher Case Study using ExoClick's Ad Refresh feature: Have you enabled the new ExoClick Ad Refresh feature on your website’s ad zones yet? If you haven’t, you are missing out. Ad Refresh allows Publishers to rotate ad content on various Banner ad zones (including RDAs). That allows them to serve several ads per user session, and maximize user time on their website using... Read More
-
Advertiser Case Study: Increase your Games offer’s ROI with Native Advertising in Brazil
Anna Quiroga — Marketing Content Creator
December 7, 2023 — Advertiser tips, Case study: Advertiser, Games, LATAM traffic, Native
Have you tested out ExoClick’s Native ad format yet? Read this Case Study to learn how to increase your Games offer’s ROI with Native Advertising in Brazil! Also, we will tell you how to optimize your advertising campaign in Brazil with Smart Bid. Native is a flexible ad format that matches the look and feel of the website content it is surrounded with, attracting the end user’s eyeballs with editorial... Read More