Year: 2018
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Publishers! New ad format: 900×250 footer banner
Many publishers find that desktop footer banners have a lower CTR than banners that appear above the fold. Usually this is because they have 3 smaller 300x250 banners in the footer position. ExoClick has created a large format 900x250 footer banner that can replace the 3 smaller banners. Because of its large format the new 900x250 banner is much more eye catching to users, which leads to a higher CTR... Read More
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API Masterclass #1: Data Collection
If you have never used ExoClick’s platform API this series of three blog posts will show you how to fetch and update data from our platform to help you analyse and optimise and automate campaigns, utilising examples from this spreadsheet which you must copy to your Google Drive. The aim is for you as an advertiser to use the examples to get you started using the API and then later, when you feel... Read More
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Google to mark HTTP webpages as “not secure”
From the 1st of July 2018 Google will begin marking all HTTP websites and webpages as "not secure". This change will coincide with the release of their updated browser, Chrome 68. The marking will appear within the URL browser navigation bar at the top and will look like this: You can find additional information on Googles security blog article here: So what will this mean? Google has been actively leading the market... Read More
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3 easy steps to integrate in-stream advertising with Fluid Player
ExoClick’s in-stream video ad format works with all major HTML5 video players. Here we show you how to integrate the format using Fluid Player, a free, open source, fully customisable HTML5 video player. It is lightweight, easy to integrate and has advanced VAST capabilities. If you are a publisher showing video content on your site and want to take advantage of monetising your content with video advertising, you can... Read More
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7 ExoClick network statistics for Q1 2018
ExoClick's Business Intelligence department has been busy crunching numbers and we have some interesting traffic insights for Q1 2018. The focus of these statistics are ExoClick's Native advertising and In-stream video ad formats. Native advertising statistics Q1 2018 1.The top 5 GEOs serving Native impressions were: In fact the USA is the biggest market for Native ads with predictions from eMarketer stating that this year 58.3% of US digital display... Read More
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GDPR & ExoClick
This blog post does not constitute legal advice, nor is this information intended to create or rise to the level of an attorney-client relationship. You should seek professional legal advice where appropriate. What is GDPR? GDPR takes effect on May 25, 2018, replacing the existing Data Protection Directive 95/46/EC in order to harmonise data privacy laws across Europe (including the U.K.), to protect and empower all EU citizens data... Read More
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Pre-roll in-stream video format: campaign settings and our recommendations
Tatiana Grygorieva — Senior Advertiser Account Manager
May 18, 2018 — Ad format, Conversion tracking, Video
How it works ExoClick serves 20 million daily in-stream video ads on +500 premium sites in our Marketplace. Our in-stream video ad format is compatible with all major video players and automatically plays when a consumer clicks on a website's video content. It is customizable with clickable calls to action and has a very high conversion rate. See a demo here. 1. In-Stream pricing models An advertiser can select one... Read More
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Third party conversion tracking
One of the key successes to an online campaign is the accurate measurement of metrics and conversions, sometimes across multiple campaigns and offers. You need to identify and evaluate the consumers that are interacting with your brand or product. A conversion is a click/positive action made by the consumer you are targeting, but there are many different 'conversions' depending on your business model. Here are some examples: Filling out a... Read More
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Top 5 HTML video players
Online video advertising is one of the biggest growth areas in digital advertising, check out the statistics: 'Understanding the Expanding Benefits of Marketing with Video' by Aberdeen Group: Video marketers get 66% more qualified leads per year. Video marketers achieve a 54% increase in brand awareness. Wyzowl’s '2017 State of Video Marketing Survey': 83% of those using video think it gives them a good ROI 84% of consumers have bought... Read More
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Native Interstitial and Native Exit: Tips
Ada Llorca — Head of Publishing
March 8, 2018 — Ad format, Compliance, Google, Mobile, Native, Opções da Plataforma, Web
ExoClick continues to help publishers and advertisers maximise their revenues and adapt to to the current changes within the industry in response to Google’s new ad regulations. We have further developed our Native advertising widget to include 2 brand new formats. Go native now! 1 year ago we launched our Native widget for Native Display. It has been a great success with many premium publishers implementing the format on their... Read More
