iGaming Advertiser Case Study: 12k conversions with Mobile Fullpage Interstitial ads

Since 2023, Brazil has been the driving force behind South America’s gross gaming revenue growth, accounting for around 40% of the region’s total. By 2028, Brazil’s GGR is expected to hit $3.63 billion, making up nearly 45.1% of the projected $8.04 billion total in South America, further cementing its influence in the South American iGaming landscape.

Popunders are a dominant ad format among iGaming Advertisers, but if you are looking for an alternative and powerful ad format to add to your campaigns that achieved 12K conversions, read this iGaming Advertiser Case Study to see how Fullpage Interstitial ads on mobile can improve your iGaming campaign conversions.

iGaming Advertiser Case Study: Did Mobile Fullpage Interstitials increase iGaming campaign conversions?

This Case Study focused on mobile devices, specifically iOS and Android. The campaign targeted Brazil, with the goal of acquiring sign-ups for the Advertiser’s iGaming offer. The campaign ran for approximately 10 months and exclusively used Fullpage Interstitial ads. Ultimately, the Advertiser wanted to create a loyal base of end users. The Advertiser would be happy with a CPA of $15 or less for each registered user.

Test Campaign set up for the best iGaming campaign results

Six individual GIF creatives were used at one time during the campaign setup. GIF creatives were used instead of static images because the Advertiser found that GIFs engaged users more effectively. On the ExoClick platform, Advertisers have the option to add either static or video creatives to Fullpage Interstitial ads. The Advertiser determined that the best strategy was to use GIFs to capture the audience’s attention and share some gameplay. They also changed the creatives every 2-3 weeks in order to get the best iGaming campaign results and combat ad fatigue. 

As previously mentioned, all mobile devices were targeted, and the Advertiser used day-parting every 24 hours while they tested creatives and placements. They did not use Frequency Capping during this test period, and there was no other optimization. This allowed the Advertiser to learn more about the audience and the best strategy for campaign implementation. 

Campaign bidding and optimization: How to use Fullpage Interstitial ads on iGaming campaigns

Previously, the Advertiser mainly focused on Popunders as a format, so they decided to use a bidding strategy on CPM to start to test the Fullpage Interstitial to learn more about the format. Once the test campaign ended and they were happy with the results, they changed over to SmartBid, and later, they decided to do a Traffic Share Deal for their highest performing zones based on the campaign results. This means the only targeting used for the campaign was based on device type and GEO.

Automation tools used by iGaming campaigns. 

The Variations Optimisation algorithm was used by the Advertiser to send traffic to the variation performing best according to your optimisation goal. It was set to Automatic on Conversion after the text period for the campaign

The Advertiser invested $98K into this campaign overall. They achieved over 12,725 registrations within the campaign period with an average CTR of 2.4% and an overall conversion rate of 0.13%. The Advertiser had a CPA goal of $15 per sign-up. The highest CPA during the 10-month campaign was $12.10, and the lowest acquisition cost was $4.94. On average, the CPA was $7.87. Which is about half of the Advertiser’s target goal.

iGaming Campaign Insights and Strategy

So, why was this campaign so successful for the Advertiser? The success of this campaign for the Advertiser stemmed from testing a new ad format. Many Advertisers choose to stick with familiar ad formats, such as Popunders. However, by experimenting with another large screen format, specifically the Mobile Fullpage Interstitial, Advertisers can achieve excellent results.

The Popunder ad format appears after users finish browsing a website, while the Fullpage Interstitial allows Publishers to select the timing for displaying the ad during the browsing experience. Publishers have tested and found the optimal moment to trigger the ad for maximum earnings. As an Advertiser, you can take full advantage of this triggering because the Publisher has already discovered the ‘sweet spot’ for when to serve the ad for the maximum CTR.

Why didn’t the Advertiser use Banner ads? 

Although Banners are one of the lowest priced ad formats to bid for, there is a lot of Banner blindness from end users. Additionally, there are many creative sizes to think about, just because there are so many Banner sizes. Even though the Fullpage Interstitial is more expensive to bid for than Banners, it is worth the extra cost because there is a much higher CTR for campaigns using this format. Why? Because of its large full screen size, and the fact that you can use still images or MP4 videos, making it very eye-catching for the end user. Additionally, when ExoClick looked at CTR rates for mobile banners, the average CTR was 0.3%, compared the the Mobile Fullpage Interstitial at a CTR of 3.41%; therefore, for a slightly more expensive bid price, you could get a CTR difference of +1036.67% comparing the two formats.

Check out our blog post 5 Reasons Why You Should Be Using The Fullpage Interstitial

Best practices for iGaming campaign creatives

In order to have great results like the Advertiser in this iGaming Advertiser Case Study, you should change your creatives every 2-3 weeks. Here are the ExoClick expert recommendations and best practices for iGaming campaign creatives:

1. Personalization: Directly address the end user to create a personalized connection. Even skeptical users may become interested when they feel personally engaged.
2. Urgency and Time-Limited Offers: Emphasize urgency by highlighting that the bonus or offer is nearly gone on the landing page.
3. Attractive Visuals: Use high-quality visuals or graphics that fit the gambling theme. Include elements such as casino chips, playing cards, or slot machines to enhance the context.
4. Well-Known Elements: Incorporate recognizable characters or symbols. For instance, include iconic casino imagery, such as Zeus or Pharaohs.
5. Show Happy Models: Feature visuals of joyful players celebrating their victories. Positive emotions can inspire others to take a chance.
6. Highlight Specific Bonuses: Ensure that bonuses, whether free spins, deposit matches, or no-deposit bonuses, are visually appealing. Using specific numbers is more effective.

iGaming Advertiser Case Study: Can Fullpage Interstitials increase iGaming conversions?

Using interstitial ad formats to promote gambling offers has several advantages for Advertisers. These ads are visually appealing and encourage active user engagement. They are strategically placed during website interactions to effectively reach the most engaged audience. Additionally, the ability to incorporate videos and GIFs allows Advertisers to stand out from competitors and enhance brand recognition.

If you are an Advertiser looking to increase iGaming conversions, try adding Fullpage Interstitial ads to your campaign formats for increased conversions. If you are not using ExoClick yet, and you would like to take advantage of the tools, traffic sources, and massive volumes, sign up today! If you have already signed up and you are looking to improve your campaigns, contact your Account Manager or the Customer Success team, and they will be happy to assist with any queries you may have about your campaigns.