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Publishers: 2018 is the year of user experience…
Ada Llorca — Head of Publishing
February 13, 2018 — Compliance, Éditeurs, Formats publicitaires, Google, Native, Pre-roll in-stream, Video
With the new restrictions from Google kicking in, it is clear that user experience will be the key to publisher success in 2018. Google rewards publisher sites that provide value to users. Delivering high quality content and compliant ad formats ensures a publisher's site will remain in Google’s good books. This allows the publisher to receive high quality traffic, which every media buyer wants. Two formats that are are totally... Read More
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How Google’s new restrictions affect you as an Advertiser
Bryan McDonald — Director of Compliance
January 10, 2018 — Annonceurs, Compliance, Formats publicitaires, Google, Video
Recently, Google released a new set of restrictions called "Abusive Ad Experience" that come into effect from 23rd January paired with the launch of Chrome version 64. Google will now consider as an "Abusive Ad Experience" ads which: Auto-redirect the page without user action Resemble system or site warnings or error messages Simulate messages, dialog boxes or request notifications Depict features which do not work Display a “close” button that... Read More