publishers

• Publishers! 5 successful Outstream ad zone implementations

  

  Ada Llorca — Head of Publishing

  March 23, 2021 — Formatos de anuncios, Outstream, Video, Web
  

  The Outstream video ad format is a game changer for publishers because it allows you the freedom to put video ads on your site wherever you want, and where you place your Outstream ad zone can have different effects on revenues and impressions. We looked at 5 publisher sites (2 on desktop, 2 on mobile and 1 on tablet) who implemented 1 Outstream ad zone. We examined the effect on revenues... Read More

• HOW PUBLISHERS CAN TRACK PAID FOR TRAFFIC WITH SUB IDS

  

  Giles Hirst — Head of Communication

  August 25, 2016 — Funcionalidades de la plataforma, Tutorial
  

  If you are a publisher you know that as a general rule in SEO it takes a new website 3 to 6 months before it really gains traction in organic searches. In a drive to grow website traffic, new and established publishers are using paid for traffic sources in order to supplement their organic traffic. In this way a publisher is also becoming an advertiser. So how does it work... Read More