Celebrating 1 Year of ExoClick Academy’s career boosting courses!

ExoClick Academy is celebrating its 1-year anniversary! Since its launch, our 100% free learning video courses have been providing Advertisers and Publishers with deep insights into maximizing knowledge of the ExoClick network and top tips directly from our experts. 

Let’s look at some stats! 

ExoClick Academy course completions!

So far this year, 552 ExoClick Academy courses have been completed. Congratulations to all of you who received your course completion certificates! Out of those 552, 75% were advertisers/media buyers and 25% were publishers/webmasters.

Top 5 GEOs for ExoClick Academy students

Because ExoClick is a global ad network, ExoClick Academy courses appeal to an international audience. Below is the percentage spread of the top 5 countries for ExoClick Academy students:

India: 44%

USA: 22%

Spain: 16%

Canada: 10%

China: 8%

Now, let’s explore the key benefits of the ExoClick Academy for both Advertisers and Publishers and highlight some must-take courses on our platform.

What is the ExoClick Academy?

The ExoClick Academy is a free online learning portal offering video-based courses to develop your advertising and publishing skills at your own pace. With three levels—basic, intermediate, and advanced—it helps Advertisers and Publishers better understand ExoClick’s platform and our industry leading features like Ad Refresh and Smart Bid. 

Once you complete a course, you can test your knowledge with the end-of-course test. New tutorials are added regularly, allowing you to learn anytime, anywhere, on any device. You’ll also be among the first to discover new features as they’re released.

Certification and social sharing

Once you get a passing grade of 70% or higher, you will receive your certificate of completion. This test ensures you understand all the course fundamentals. On average, over 50% of students achieve a pass grade the first time, and about 40% on the second attempt. You can share your certificate with your network on LinkedIn (don’t forget to tag us), and add the course to your CV to showcase your expertise, giving you deeper insights into the ExoClick platform and making you a more desirable candidate for job prospects. 

Career boosting courses available with the ExoClick Academy

Signing up is free, so let’s look at some of the most popular career boosting courses that you can dive into now:

Advertising Advanced Advertiser Course

This Advanced Advertiser course has been highly popular with Advertisers. It provides a comprehensive overview of sophisticated campaign management techniques on ExoClick. The course focuses on Traffic Budgeting Mastery to optimize daily spend and traffic estimation. It delves into Optimization Algorithms like Landing Page groups and Variation Optimization to accurately direct traffic and mitigate banner blindness. Furthermore, the course teaches leveraging features like iframe campaigns, Custom Tracking URLs, and VAST Tags for advanced metric tracking and deeper performance insights, especially for video traffic. Finally, it covers specialized strategies such as Email Passing for audience understanding from email traffic and mastering the negotiation and implementation of Flat Deals for scaling campaigns. 66.3% of enrolled students have already gotten their certificate, so what are you waiting for?

ExoClick’s Publisher Intermediate Course

This ExoClick Publisher Intermediate Course focuses on essential strategies for optimizing website monetization. It teaches General Publishing Optimization Steps to boost overall performance, highlights the Advantages of using Keywords to attract more relevant, high-value advertising demand, and guides publishers on Customizing Native ad zones to seamlessly integrate ads with their site’s content. Finally, the course covers the practical Use cases for Sub IDs, enabling publishers to segment their traffic for more granular reporting and better optimization. 40% of our enrolled students have received their certificate of completion. Think you can pass the first time? Try it now for free!

Data Protection and the TCF course 

This career boosting course provides crucial knowledge on meeting privacy and ad-tech compliance standards. It thoroughly explains the regulatory environment, specifically the GDPR and the ePrivacy Directive, and details the industry solution, The Transparency and Consent Framework (TCF), which ensures lawful collection and use of user data for advertising. The course also offers practical guidance on implementation, including how to add a Cookie Banner to your site, along with essential General Data Protection tips to maintain compliance and a strong user experience. Over 50% of enrolled students have already received their certificate of completion for this course. If you are a Publisher, why not sign up and try it for yourself now!

Elevate your Online Advertising skills! 

Join ExoClick Academy, our free online learning hub. With concise video courses from Basic, Intermediate, and Advanced, designed for Publishers and Advertisers. You will learn how to maximize your knowledge and skills using ExoClick’s excellent platform features. Once you complete each course,  you will receive an official certificate of completion! Start your journey for online advertising success today! Sign up for free now!