Multi-Format Ads
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New feature: Multi-Format Ad Statistics for Publishers
Giles Hirst — Head of Communication
July 23, 2021 — Editores, Formatos de anuncios, Multi-Format Ads, Tutorial
Publishers can now track the performance of their Multi-Format Ad Zones, as well as the individual Banner and Native zones that are used in them with our Multi-Format Ad Statistics. Data can be viewed in both the Statistics tab and the Dashboard: In the Statistics tab data is displayed for Multi-Format Ad Zones in two reports in the Sites & Zones tab: Ad Zones and Multi-Format Zone Details (New) In... Read More
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Publisher Case Study: Increased revenues using our Multi-Format Ads
Giles Hirst — Head of Communication
May 13, 2021 — Case study, Editores, Formatos de anuncios, Multi-Format Ads
Using Multi-Format ads can significantly increase your ad placement revenues, impressions and ad spot bidding values. We carried out A/B testing with a well known publisher on our network. The publisher carried out 4 separate tests on 4 different ad placements: Desktop NTV 300x250 banner Desktop Footer 900x250 banner Mobile NTV 300x250 banner Mobile Footer 300x250 banner Variant A traffic was sent to the websites original banner ad zones above ... Read More
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Multi-Format Ads Guide for Publishers
Giles Hirst — Head of Communication
May 13, 2021 — Consejos, Editores, Formatos de anuncios, Funcionalidades de la plataforma, Multi-Format Ads
Let's talk about Multi-Format Ads! Reaching online audiences on different devices means advertisers can no longer adopt a ‘one size fits all’ approach when it comes to running campaigns. They need to be able to use different ad formats targeting different website positions to grab an end user's attention at just the right moment. Equally, Publishers need to provide inventory that is flexible enough to support different ad formats within... Read More