Author: Anna Quiroga
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Above and Below the fold Ad zone placement strategies for Publishers
Anna Quiroga — Marketing Content Creator
October 25, 2024 — Formatos de anuncios, Multi-Format Ads, Publisher tips
When looking at the overall layout of your site, there are two main sections to take into consideration: Above the Fold and Below the Fold. Because they are different parts of the end user journey, it is important to take them into consideration when thinking about ad zone placement, and to be strategic. In this article we tell you ad zone placement strategies for Publisher for Above and Below the... Read More
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Increase watch time with Fluid Player’s new Suggested Videos feature
Anna Quiroga — Marketing Content Creator
September 13, 2024 — Fluid Player, Formatos de anuncios, Video
Fluid Player is a fully customizable and flexible HTML5 lightweight video player which has over the years become a favorite among website Publishers. Because view time has a huge impact on Advertising metrics and to help you enhance them, we have recently added a new feature to help you provide the best possible end user experience and further monetize your content: Suggested videos, which appear on a grid at the... Read More
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Meet ExoClick’s Marketing Team: How to market an Ad Tech company
Anna Quiroga — Marketing Content Creator
August 7, 2024 — Careers, Company, Entrevistas, Multicultural
ExoClick is an innovative Ad Network based in Barcelona, Spain. With a multicultural team and an international client base spread around the globe, we continue leading the way within the Ad Tech industry. Because we operate within an ever-evolving sector, we are constantly developing new innovative platform features and solutions to help our Advertiser and Publisher clients to always keep ahead of the game. To come up with an effective... Read More
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‘Your success is our commitment’: Meet the ExoClick Customer Success Team!
Anna Quiroga — Marketing Content Creator
July 29, 2024 — Careers, Client Care, Company, Entrevistas, Multicultural
ExoClick is an international innovative Ad Tech company which provides digital ad services to advertisers and publishers, helping them monetize their traffic and offers globally. With a client base that spreads across the globe, an instrumental part of the company is the Customer Success Team and Tech Support Team, which provides 24/7 multilingual assistance. Want to know more about this team and its wonderful members? Keep reading! Meet us: What's it... Read More
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ExoClick’s Advertiser Keyword Targeting feature
Anna Quiroga — Marketing Content Creator
July 24, 2024 — Advertiser tips, Async tags, Funcionalidades de la plataforma
What is keyword targeting in online Advertising and how to use keyword targeting effectively on my campaigns? The Advertiser Keyword Targeting feature is an effective tool that will help you reach your preferred audiences through simple keyword associations. Many Advertisers use keyword targeting when they set up their campaigns to help them find ad zones that display similar content to the theme and vertical of their offer, to make their... Read More
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Enhanced Advertiser campaign setup in your Admin Panel
Anna Quiroga — Marketing Content Creator
July 11, 2024 — Advertiser tips, Blog, Funcionalidades de la plataforma
At ExoClick we strive to be an Ad Platform with great user experience! In our continuous effort to improve user experience on the ExoClick platform and enhancing Advertiser clients’ user experience, we’ve implemented key changes to the “Filters” section in the campaign setup in your Admin Panel, in order to aid Advertisers in configuring their campaigns quicker and easier. We tell you all about it in this article. To streamline... Read More
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How to make the most out of Asynchronous ads
Anna Quiroga — Marketing Content Creator
June 17, 2024 — Async tags, Publisher tips, Sin categorizar
Using ExoClick’s updated version of Async tags brings a series of performance benefits to your site and its ad zones. From allowing your content to load asynchronously, therefore quicker, and improving your Google rankings, all the way to enabling excellent ExoClick features such as Ad refresh and Responsive Display Ads. In this article we tell you what are the 7 main reasons why you should use Asynchronous ads and how... Read More
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How to create a high converting landing page to maximize your offers
Wondering how to create a high converting landing page to maximize your offers? A landing page is a simple web page that has a very specific purpose: converting visitors into leads. As an Advertiser, your landing acts as a bridge between your ad and your offer, designed to persuade potential clients who have clicked on your ad to purchase or sign up. In this article we tell you how to... Read More
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How to create great Banner ads: Maximize Display offers conversions
Anna Quiroga — Marketing Content Creator
May 27, 2024 — Advertiser tips, Banners, Formatos de anuncios
Wondering how to create great Banner ads to maximize Display offers conversions? One of the most popular forms of Display advertising are Banners, which constitute an effective method for Advertisers to generate leads and create brand awareness. In fact, according to Statista, ad spending in the Banner advertising market globally is projected to reach US$174.4bn in 2024, with an annual growth rate (CAGR 2024-2028) of 5.69%, resulting in a projected... Read More
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Meet ExoClick’s HR Team! Human Resources responsibilities in ad tech
Wondering about Human Resources responsibilities in ad tech and how does hr support employee growth in ad tech? ExoClick’s HR Department takes care of our amazing team, supporting them from the very start as new joiners, and throughout their career within the company. ExoClick is a multicultural environment with team members from across the globe, the HR Department is paramount to promote a positive and inclusive company culture and working... Read More