Year: 2014
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Advice: 5 tips for effective banner advertising
Whether it's online or for mobile, banner advertising is an effective way to promote products and services, but many advertisers make mistakes by launching a campaign without working out their strategy first. The following 5 tips are designed as a useful checklist to ensure you have an effective campaign before running your ads on an ad network like ExoClick. 1. A wider audience Reaching the right target audience with your... Read More
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Advice: How to create a secure environment using HTTPS
Google's Webmaster Central Blog announced that the search engine giant would start using HTTPS as a ranking signal. What does this mean? Basically Google is going to reward websites that offer users a browsing experience that is safe from the prying eyes of third parties. Traditionally HTTPS is used on e-commerce websites and online banking sites, sites where users are required to enter a username and password to login to... Read More
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Advice: 7 tips for Real Time Bidding success
Real Time Bidding (RTB) was first introduced to the online ad industry back in 2009. The aim was to create a more targeted way to advertise digital display ads (CPC, CPM). Advertisers are asked to bid for certain premium ad inventories supplied by publishers via ad networks, who act like a kind of stock exchange. Various advertisers offer different prices for the ad spots and the highest bid wins the... Read More
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Ad Formats: Using Interstitials for your ad campaigns
ExoClick' s proprietary ad network platform offers several different ad formats and each one can be exploited to reach your target market. In this ExoClick blog post we are going to take a look in more detail at the 'interstitial' to see how you can increase click thru rates using interstitials for your ad campaigns. What the hell is an interstitial? It is a pop up or a full page ad... Read More
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Mobile: 6 reasons why you should be advertising on mobile…
A feature in the UK's Guardian newspaper recently predicted that UK mobile advertising will overtake the multi-billion pound newspaper and magazine market next year, and surpass TV ad spend by hitting £4.5bn in 2016. Smartphone adoption is growing each day, tablet sales are about to outstrip PC sales, devices are becoming even more powerful and the introduction of 4G for faster mobile internet connections means that the whole world is going... Read More
