Возможности Платформы
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Video advertising campaign case study: Games Offer using ExoClick’s CTA Video Feature
Giles Hirst — Head of Communication
September 22, 2022 — Advertiser tips, Case study: Advertiser, Games, Outstream, Video, Возможности Платформы
According to Statista, global revenues for the Online Games segment are projected to reach US$23.56bn in 2022. This segment is expected to show an annual growth rate of 6.96%, resulting in a projected market value of US$32.98bn by 2027. Currently, the average revenue per user (ARPU) of Online Games is US$21.93. In this Advertiser Case Study we look at how an advertiser promoting a Games offer used ExoClick’s new CTA... Read More
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Adblocking for Publishers Case Study: How to Beat AdBlockers with Popunder In-Line Code
Giles Hirst — Head of Communication
September 12, 2022 — Ad blocking, Case Study: Publisher, Publisher tips, Возможности Платформы
How to beat adblockers? The question on every publishers mind is how can I monetize adblock traffic. Ad block software leads to lost ad revenue. According to Statista, adblocking by end users is still very popular. Statista published the latest available figures in their report dated July 4 2022, Adblocking penetration rate in selected countries/territories worldwide as of 3rd quarter 2021. It showed that the average global adblocking rate was... Read More
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How to maximize ROI with ExoClick’s Bidder and Conversion Tracking
Anna Quiroga — Marketing Content Creator
September 5, 2022 — Advertiser tips, Automation, Bidder, Case study: Advertiser, Conversion tracking, Pуководство, Возможности Платформы
Advertisers! Have you tested out ExoClick’s improved Conversion Tracking feature? With this tool, you can create Goals to track the performance of your campaigns, follow your campaigns’ progress, and gain useful insights on your audience's behavior. It is interesting to highlight the usefulness of the Bidder in this case study because you cannot use the Bidder without implementing a Conversion Goal. So by using the Bidder you can automate manual... Read More
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Call To Action & Friendly URL for video formats!
Anna Quiroga — Marketing Content Creator
July 21, 2022 — Advertiser tips, Outstream, Publisher tips, Pуководство, Slider, Video, Возможности Платформы
Recently, ExoClick has added a new feature for video ads: the Video Call To Action (CTA). This feature allows advertisers to add a CTA text on their video ads (In-Stream, Outstream, and Slider), to easily direct the user towards their service landing page or site. Continue reading to learn more about the benefits of this new feature, and how to set it up from your ExoClick ad platform admin panel!... Read More
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ExoClick’s Guide to The Bidder
Giles Hirst — Head of Communication
July 4, 2022 — Automation, Bidder, Dating, Games, Live Streaming, Native, Pуководство, VoD, Возможности Платформы
Automatic Bidding Optimization - ExoClick's Guide to The Bidder Setting up your bidding for a test or full campaign is one of the most important steps of your campaign. Getting the right bid price has the following advantages: It will determine how much you pay for the traffic, therefore affecting your ROI How competitive your bids are will determine if you win the ad zone If you set a bid... Read More
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Advertisers! ExoClick launches the Ultimate Guide to Online Games Offers
Anna Quiroga — Marketing Content Creator
May 30, 2022 — Advertiser tips, Business intelligence, Games, Возможности Платформы
Online games have become one of the most popular forms of entertainment globally. This is why online games offers can lead to a great ROI for advertisers, especially with ExoClick’s traffic. According to Statista, online video games generated approximately 21.1 billion U.S. dollars in revenues in 2020. ExoClick serves 408,661,817 daily impressions for Games offers, including Free Content sites and Members area. If you are promoting and monetizing Games offers,... Read More
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Publisher Guide to Responsive Display Ads
Ada Llorca — Head of Publishing
April 4, 2022 — Publisher tips, Pуководство, Responsive Display Ads, Возможности Платформы
A Responsive Display Ad (RDA) is a Banner ad that automatically adapts its size, format and appearance to fit any standard IAB Banner display ad placement. RDAs are used by Advertisers and Publishers on Google Ads and now they are available on ExoClick’s platform. RDAs are created automatically from an Advertiser's uploaded assets: images and texts (title, description and brand). ExoClick's system then combines and adjusts them so that the... Read More
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Advertisers! How to stay compliant with your Dating offer creatives
Giles Hirst — Head of Communication
March 16, 2022 — Advertiser tips, Compliance, Dating, In Page Push Notification, Native, Возможности Платформы
In-Page Push Notifications and Native ad formats are a great way to generate leads for your Dating offers. Both format creatives allow an Image, Title text (50 characters), Description text (90 characters) and Brand text (30 characters). However, when creating campaigns for Dating offers there are some strict compliance rules for creatives of both these formats. These rules must be adhered to in order to have your campaigns approved to... Read More
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How to protect your account credentials
Juanma Cortes — Head of Technical Support
January 19, 2022 — Advertiser tips, Publisher tips, Возможности Платформы
It is very important that your ExoClick account is kept secure. In this blog post we show you some best practices you can carry out to ensure your account credentials are protected. 1 - Password tips Hackers use specific software that goes through millions of dictionary words and searches for multiple character combinations. Potentially weak passwords are a security issue. These are some examples that you should definitely avoid: Don’t... Read More
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How ExoClick innovated in 2021
Giles Hirst — Head of Communication
December 22, 2021 — Company, Dating, In Page Push Notification, Multi-Format Ads, Native, Outstream, Video, Возможности Платформы
As the online advertising industry continues to get more and more competitive, ExoClick’s platform and business assistance to clients provided several new features and revenue generation tips to help clients grow their businesses in 2021. Here are 6 ways ExoClick innovated in 2021. #1 Outstream Video ad format With the explosion of TikTok, Reels and the dominance of online video traffic the whole world is embracing short video content. Therefore... Read More