Outstream
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The fundamentals of video advertising campaigns with ExoClick
Giles Hirst — Head of Communication
November 16, 2022 — Advertiser tips, In-Stream, Outstream, Pуководство, Slider, Video, Возможности Платформы
"I have never seen such a high CTR!" That’s how one ExoClick advertiser described our In-Stream video ad format for his video advertising campaign, which you can read in his video advertising campaign case study here. This is why is ExoClick the best video ad network for advertisers and publishers! Video advertising is perhaps the most important conversion tool in your arsenal to convert your offers. Finding the best video... Read More
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Use Video advertising voiceovers to improve conversions
Giles Hirst — Head of Communication
October 13, 2022 — Advertiser tips, In-Stream, Outstream, Slider, Video
If you are an advertiser looking to use video advertising to convert your offers but you don’t have the tools to create video ads, ExoClick’s free video ad making service can help you. Now we have added video advertising voiceovers to the video ads we can make for advertisers in several different languages. Many ExoClick advertiser clients have been using our free video making service since we launched it back... Read More
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Video advertising campaign case study: Games Offer using ExoClick’s CTA Video Feature
Giles Hirst — Head of Communication
September 22, 2022 — Advertiser tips, Case study: Advertiser, Games, Outstream, Video, Возможности Платформы
According to Statista, global revenues for the Online Games segment are projected to reach US$23.56bn in 2022. This segment is expected to show an annual growth rate of 6.96%, resulting in a projected market value of US$32.98bn by 2027. Currently, the average revenue per user (ARPU) of Online Games is US$21.93. In this Advertiser Case Study we look at how an advertiser promoting a Games offer used ExoClick’s new CTA... Read More
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Call To Action & Friendly URL for video formats!
Anna Quiroga — Marketing Content Creator
July 21, 2022 — Advertiser tips, Outstream, Publisher tips, Pуководство, Slider, Video, Возможности Платформы
Recently, ExoClick has added a new feature for video ads: the Video Call To Action (CTA). This feature allows advertisers to add a CTA text on their video ads (In-Stream, Outstream, and Slider), to easily direct the user towards their service landing page or site. Continue reading to learn more about the benefits of this new feature, and how to set it up from your ExoClick ad platform admin panel!... Read More
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ExoClick’s ad creative making service for Online Games offers
Anna Quiroga — Marketing Content Creator
June 20, 2022 — Advertiser tips, Banners, Business intelligence, Fullpage Interstitial, Games, In-Stream, Native, Outstream, Push Notifications, Responsive Display Ads, Slider, Video
According to Statista, in 2020, the global online gaming market generated approximately 21.1 billion U.S. dollars in revenues and the number of users is expected to rise to 1.3 billion users by 2026. ExoClick recently released its free to download Ultimate Guide to Online Games Offers to help advertisers maximize their ROI for Online Games offers using ExoClick’s traffic sources and large range of ad formats. The Guide also includes... Read More
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Using Video Ads to Drive Sales for Your Online Store
Giles Hirst — Head of Communication
March 21, 2022 — Advertiser tips, Business intelligence, eCommerce, In-Stream, Outstream, Slider, Video
The pandemic changed people’s shopping habits and online shopping became the norm. At the same time the trend for watching short form video has also exploded as apps like TikTok, Instagram Reels, etc grew in popularity. In fact Influencer Shopping featuring short videos promoting products and brands are a big part of today’s marketing budgets. One of the best ways to get clicks to your eCommerce website is to use... Read More
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How ExoClick innovated in 2021
Giles Hirst — Head of Communication
December 22, 2021 — Company, Dating, In Page Push Notification, Multi-Format Ads, Native, Outstream, Video, Возможности Платформы
As the online advertising industry continues to get more and more competitive, ExoClick’s platform and business assistance to clients provided several new features and revenue generation tips to help clients grow their businesses in 2021. Here are 7 ways ExoClick innovated in 2021. #1 Outstream Video ad format With the explosion of TikTok, Reels and the dominance of online video traffic the whole world is embracing short video content. Therefore... Read More
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Publishers! How does Outstream compare to Banner eCPMs & CTRs?
Giles Hirst — Head of Communication
June 22, 2021 — Business intelligence, Outstream, Publisher tips, Video
The Outstream video ad format should be considered as a display ad and using the Outstream video ad format can not only bring you extra revenues, but is great for user experience. In this blog post we bring you our network’s Business Intelligence data as well as some tips for using both Outstream and Banner ad zones on your desktop and mobile sites. Outstream versus Banners Our Business Intelligence department... Read More
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Advertisers: Is Outstream more cost effective than Banners?
Giles Hirst — Head of Communication
June 21, 2021 — Advertiser tips, Business intelligence, Outstream, Video
Advertisers are still reliant on Banner ads for their offers. They are available in several sizes and are ubiquitous on any publisher site. But what if I told you there is an even more effective display ad format that has a significantly higher CTR than banners, but is also much more cost effective than Banners. The format is Outstream, which is a display ad format that uses a video ad... Read More
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Publishers! 5 successful Outstream ad zone implementations
The Outstream video ad format is a game changer for publishers because it allows you the freedom to put video ads on your site wherever you want, and where you place your Outstream ad zone can have different effects on revenues and impressions. We looked at 5 publisher sites (2 on desktop, 2 on mobile and 1 on tablet) who implemented 1 Outstream ad zone. We examined the effect on revenues... Read More
