Compliance
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Is your marketing material compliant?
Bryan McDonald — Director of Compliance
November 25, 2019 — Advertisers, Affiliates, Compliance, Native, Pуководство, Без категории, Рекламные Форматы
ExoClick does not accept marketing material that is considered to be deceptive or misleading. We have provided some examples of the types of marketing material that we don't accept to provide clarity and to help you avoid your campaigns getting rejected. Fake Messages: Ads or other elements that resemble chat apps, warnings, system dialogs, or other notifications that lead to an ad or landing page when clicked. Misleading Mouse Pointer/Tap/Swipe... Read More
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Get ready for new Mastercard rules for free-trial billing
Giles Hirst — Head of Communication
April 1, 2019 — Advertisers, Affiliates, Compliance, Без категории
Starting 16 April 2019, Mastercard will enforce new rules for free-trial conversion billing for advertisers who sell physical products with a free-trial billing model. This does not affect digital products. Mastercard’s new rules apply to vendors who meet all three of the following criteria: Sell physical merchandise, not digital goods or services Use a free-trial or negative option billing model Sell nutraceutical products e.g. vitamins, creams, etc If your business... Read More
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7 ExoClick innovations from 2018
Giles Hirst — Head of Communication
December 18, 2018 — Advertisers, Affiliates, Compliance, Dating, Devices, email clicks, Google, Members traffic, Native, Targeting, Вебмастера, Возможности Платформы, Мобильные, Рекламные Форматы, Сайт
As 2018 comes to a close, ExoClick introduced some great new platform features to help Advertisers convert their offers and help protect Publishers from Google penalisation. Check out these 7 ExoClick innovations we launched in 2018: 1. The ExoClick Bidder This new automation tool for advertisers works just like a smart assistant by automating the optimization of their campaigns. It has two functions: Automatic Bidding – allows advertisers to automatically... Read More
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Native Interstitial and Native Exit: Tips
Ada Llorca — Head of Publishing
March 8, 2018 — Compliance, Google, Native, Вебмастера, Возможности Платформы, Мобильные, Рекламные Форматы, Сайт, чаевые
ExoClick continues to help publishers and advertisers maximise their revenues and adapt to to the current changes within the industry in response to Google’s new ad regulations. We have further developed our Native advertising widget to include 2 brand new formats. Go native now! 1 year ago we launched our Native widget for Native Display. It has been a great success with many premium publishers implementing the format on their... Read More
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Advertisers: 2018 is the year of user experience
Ada Llorca — Head of Publishing
February 13, 2018 — Advertisers, Compliance, Google, Native, Pre-roll in-stream, Video, Рекламные Форматы
Google's new restrictions are trying to ensure that 2018 is all about user experience and for publishers and advertisers, this will be the key to success in 2018. Advertisers should use Google compliant ad formats and creatives which are designed to enhance the user experience and not distract the user from viewing the content of a publisher's site. Two formats that are are totally compliant are native advertising and pre-roll... Read More
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Publishers: 2018 is the year of user experience…
Ada Llorca — Head of Publishing
February 13, 2018 — Compliance, Google, Native, Pre-roll in-stream, Video, Вебмастера, Рекламные Форматы
With the new restrictions from Google kicking in, it is clear that user experience will be the key to publisher success in 2018. Google rewards publisher sites that provide value to users. Delivering high quality content and compliant ad formats ensures a publisher's site will remain in Google’s good books. This allows the publisher to receive high quality traffic, which every media buyer wants. Two formats that are are totally... Read More
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How Google’s new restrictions affect you as an Advertiser
Bryan McDonald — Director of Compliance
January 10, 2018 — Advertisers, Compliance, Google, Video, Рекламные Форматы
Recently, Google released a new set of restrictions called "Abusive Ad Experience" that come into effect from 23rd January paired with the launch of Chrome version 64. Google will now consider as an "Abusive Ad Experience" ads which: Auto-redirect the page without user action Resemble system or site warnings or error messages Simulate messages, dialog boxes or request notifications Depict features which do not work Display a “close” button that... Read More
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ExoClick Compliance in 2017
We’ve listened to the concerns of all our clients over recent months and today we can introduce to you our new simplified guidelines! How do I ensure my campaigns get approved? If your campaigns contain Malware/Phishing, Browser Blockers/Ransomware, Auto Redirection or BackJacking then your campaigns will be rejected. These simply can not run on our network! We monitor campaigns 24/7 and we have sophisticated technology to help us prevent such... Read More