Возможности Платформы
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Get the most out of your data with ExoClick’s customizable dashboards
Maria Serra — Marketing Content Creator
September 21, 2023 — Advertiser tips, Publisher tips, Возможности Платформы
Data analytics is a priceless tool for both Publishers and Advertisers, helping them better understand their market in order to create an overall picture of what is happening with their customers and business, and, ultimately, maximize profit: With the right insights, Publishers can create direct connections with end users and Advertiser ads that have been tailored to reach the right audiences - Which are carefully targeted by the latter, thanks... Read More
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New Publisher feature: Ad Refresh! How to further monetize user time
Anna Quiroga — Marketing Content Creator
August 30, 2023 — Ad Refresh, Case Study: Publisher, Publisher tips, Возможности Платформы
What is Ad Refresh? It is a new ExoClick feature that allows publishers to refresh ad content on various Banner ad zones, including RDAs, on their website, in order to serve not one, but several ads per user, per session. So the more time an end user spends on a page section that has an ad zone, the more ads they will get the chance to view. This is beneficial... Read More
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HTML video player comparison: Fluid Player vs. Flowplayer
Anna Quiroga — Marketing Content Creator
June 22, 2023 — Fluid Player, In-Stream, Publisher tips, Video, Возможности Платформы
According to OptinMonster, online marketers using video get 66% more qualified leads per year, and grow revenue 49% faster than those who don't, according to Dash. Also, including a video on a landing page can increase conversion rates by up to 80%, according to Saleslion. So, it doesn’t take a genius to conclude that video marketing is highly profitable! In order to become a part of these winning percentages, then... Read More
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Advertisers! Register for our Smart Bid Webinar 15th June 2023
ExoClick’s Smart Bid feature can revolutionize the way you manage your campaigns. It uses Machine Learning to automatically optimize your campaign using historical data. Some of the great benefits of using Smart Bid include: Get a guaranteed profitable campaign Automates campaign management and bidding to reach your target objective. 2 bidding strategies available: Target ROAS or Target CPA. Set up a new campaign or switch an existing campaign to Smart... Read More
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Native Advertising for Websites: ExoClick’s Flexible Ad Format
Giles Hirst — Head of Communication
February 28, 2023 — Multi-Format Ads, Native, Publisher tips, Возможности Платформы
Native display advertising is one of the most flexible ad formats that Publishers can use to monetize their website’s content. Advertisers love Native because it is a really creative format for them to convert their offers which creates big demand from advertisers for Native ad zones. In this article we explain everything you need to know about Native advertising for websites, how to optimize Native ad zones using ExoClick’s platform... Read More
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Publishers! How to optimize video ad zones with ExoClick
Giles Hirst — Head of Communication
February 20, 2023 — Case Study: Publisher, In-Stream, Outstream, Publisher tips, Slider, Video, Возможности Платформы
When monetizing video advertising, one of the main questions from Publishers to their ExoClick account managers is how to use the different types of video ad formats to find the perfect balance between maximizing revenues and ensuring a great end user experience. ExoClick offers Video Slider, Instream and Outstream video ads. Every Publisher site’s traffic will behave differently and when you throw desktop and mobile versions into the equation, it... Read More
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Get your dating offers ready for Valentine’s Day with ExoClicks high quality traffic sources
Anna Quiroga — Marketing Content Creator
February 2, 2023 — Advertiser tips, Business intelligence, Dating, Games, Live Streaming, Nutra, Social Media traffic, Возможности Платформы
Valentine’s Day is on the 14th February, and it is the perfect time to give your campaigns an extra push with ExoClick’s dating high quality traffic sources! According to the National Retail Federation, consumers are expected to spend $25.9 billion on Valentine’s Day this year, with a huge percentage of purchases being made online (35%). The top Valentine’s Day gifts include candy, greeting cards, restaurants, flowers, jewelry, and online dating... Read More
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Use ExoClick’s free Video Ad Making Service for your Valentine’s Day Dating Offers!
Anna Quiroga — Marketing Content Creator
January 18, 2023 — Advertiser tips, Business intelligence, Dating, In-Stream, Outstream, Video, Возможности Платформы
Have you tried ExoClick’s free Video Ad Making Service for your Valentine’s Day Dating Offers? Video ads are an essential part of online advertising: They are a popular format because they are engaging, entertaining, and can be passively watched, resulting in high CTRs, along with the opportunity to really entertain an end user and make a connection with them. Because they are used to apps like Instagram, Youtube and TikTok,... Read More
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How ExoClick innovated in 2022
Anna Quiroga — Marketing Content Creator
December 14, 2022 — Advertiser tips, Company, Payment/Funding Methods, Payments, Publisher tips, Social Media traffic, Video, Возможности Платформы
Online advertising is a highly competitive industry that evolves non-stop. To allow our clients to be on top of the game and keep up-to-date with the current trends, at ExoClick we continuously work to innovate, bringing new optimization features and updates to the table. 2022 has been a year full of innovation, where we opened up new traffic sources, offered brand new video features, payment options, and more. Continue reading... Read More
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Publishers! Meet Fluid Player: The lightweight free HTML video player
Anna Quiroga — Marketing Content Creator
November 22, 2022 — Fluid Player, In-Stream, Publisher tips, Video, Возможности Платформы
Video advertising is currently one of the most profitable forms of advertising for publishers. If you are a publisher wondering what is the best way to monetize video content, you should use a powerful free HTML video player such as Fluid Player, which is free and open source. It’s also lightweight, and fully compatible with video ad formats. Additionally, it allows features such as CTA and Live Stream video ads... Read More