Author: Alice Naughton
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How to optimize Christmas marketing campaigns
Christmas is fast approaching and is one of the most lucrative times of the year for Advertisers. In this article, we will delve into questions like how to optimize Christmas marketing campaigns and how to gain holiday advertising success while sharing tips for creating compelling Christmas ads and festive ad copy examples. So, if you are an Advertiser looking to make the most out of the Christmas period, keep reading... Read More
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Black Friday eCommerce trends: How to increase sales on Black Friday
Black Friday is an American shopping event that gained international popularity in 2010 and will begin on November 29th, 2024 this year. In this article, we will explore Black Friday eCommerce trends and how to increase sales on Black Friday. This article is particularly useful for Advertisers promoting offers in Tier 1 countries in Europe and English-speaking regions like the United States. We will also examine internal data from our... Read More
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How to choose a pricing model in Online Advertising
Are you an Advertiser looking to maximize your campaign reach? Then you are probably wondering, 'Which pricing model should I use for my advertising offer?' In this article, we will look at how to choose a pricing model in Online Advertising and compare the pricing models available for online Advertisers. Read on to learn what are the available pricing models in online advertising and how to make the most out... Read More
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Leverage Halloween for campaign creatives
Halloween is a fantastic holiday with people dressing up as ghosts, zombies, and vampires. It is very popular across Europe and America and a great way to boost your marketing efforts in October. In this article, we will answer the questions ´How to leverage Halloween for campaign creatives' and 'What are the advantages of Halloween marketing?'. We will also look into launching a seasonal marketing campaign to increase conversions, the... Read More
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How targeting can help you reach your conversion goals!
Targeting is a method used in advertising to ensure you are getting the best possible leads from your campaigns. It is a great way of narrowing your audience and increasing your campaign performance, ROI, and brand impact. This article will cover Advertisers biggest queries when tackling targeting like 'everything I need to know about Targeting and Frequency Capping in online advertising!' and the best practices for audience segmentation. We will... Read More
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How to leverage AI for Marketing activities with Jenny Gonzalez
Let's talk to Jenny Gonzalez, a well-known industry figure and keynote speaker in Online Advertising. Jenny has spoken at important events such as Affiliate Summit East in New York in July 2024. She will also be attending TES in September to discuss leveraging AI for marketing activities in online advertising! Today we are going to delve into Jenny’s thoughts on AI by discovering how AI helps Advertisers maximize campaign profitability... Read More
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Bidding Vs Traffic Share: When should I bid or buy a Traffic Share deal?
When it comes to buying ad space, Advertisers have two options: Bidding for ad zones or buying a Traffic Share Deal on a specific ad zone. In this article, we will answer the question 'When should I bid or buy a Traffic Share deal?'. Continue reading to learn more about the benefits of bidding campaigns and Traffic Share deals for Advertisers! What is Bidding in online advertising? Bidding is a... Read More
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How to optimize Video ad campaigns with AI editors
Big Data and AI have become fundamental in Advertising, especially in the AdTech industry. In this article, we will discover how to optimize Video ad campaigns with AI editors by reviewing some software options that can help improve and personalize your Video ad campaigns. We will also look at some of ExoClick’s tools that will increase your campaign conversions! Keep reading as we answer the question ‘How to create a... Read More
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Create high quality Video ads with AI
In the last ten years, there have been significant advancements in AI technology. Chatbots are now able to respond to a wide array of inquiries, and text-to-image AI can quickly transform text into animated images. Additionally, AI has made strides in generating Videos that can be utilized for various purposes, including Advertising. In this article, we will look at why people are saying AI is the future of Video Advertising... Read More
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Meet the HR team: What is it like to work in Ad Tech?
Human resources (HR) is a very important department in every industry. In part one we met some of our wonderful HR team members and learned about how ExoClick’s HR Department takes care of our amazing team, supporting new joiners, and throughout their career within the company. ExoClick is a multicultural environment with team members from across the globe meaning that the HR Department is crucial to promoting a positive and... Read More
