Publishers! How to Increase Advertising Revenues with Dynamic AdBlock Domain Rotation

AdBlock tools are becoming increasingly sophisticated, posing a challenge for Publishers who create website revenue from online advertising. With over 290 million monthly active users, these tools can block ads from specific domains, impacting impressions and eCPMs. 

That’s where Dynamic AdBlock Domain Rotation comes in. This powerful solution is designed to circumvent AdBlock software by dynamically rotating ad domains. Read on as we explore how Dynamic AdBlock Domain Rotation works, the benefits for Publishers, and what ad formats it can be applied to.

How Dynamic AdBlock Domain Rotation works

AdBlockers typically rely on static domain lists to block ads, requiring Publishers to frequently update their ad code when new domains are flagged. ExoClick simplifies this process with Dynamic AdBlock Domain Rotation, which automatically updates the domain every 3 days or when flagged. This allows Publishers to use a server-to-server API integrated into their ad scripts, eliminating the need for hard-coded domains.

Available Ad Formats

This solution is available for:

• Popunders 
• In-Stream Video

How to add the Dynamic AdBlock Domain Rotation to your site

Here are the steps for integration:

1. A Publisher’s server makes a GET request to a designated endpoint 
2. The endpoint’s response contains the current, active ad domain
3. The Publisher’s server then uses this domain to serve ads
4. It automatically updates after 3 days or once a domain is compromised

This API call is server-to-server to ensure domains come from a trusted source for integration into Publisher ad scripts. 

Key Benefits of Dynamic AdBlock Domain Rotation for Publishers

• Maintain and increase revenue streams: Anti AdBlock solutions prevent interruptions to ad revenue. By ensuring ads are consistently delivered, improving website impressions, and therefore increasing eCPMs.
• Automated Domain Management: Save time by eliminating the need for manual updates. Once configured, the system automatically handles domain rotation, freeing up time to focus on other optimizations.
• Accurate traffic and audience data: AdBlockers can sometimes interfere with analytics scripts, leading to unknown and unmonetized audiences. Publishers can get a more accurate picture of their total traffic, segments, and ad-blocking rates by using our anti AdBlock solutions.
• Protect your business model: If you offer an ad-supported model and provide content for free, anti AdBlocking software allows you to retain your margins, estimate the revenue generated, and continue providing quality content for free.

Publisher Implementation Results

Our anti AdBlock solution has already been used by ExoClick Publishers. One Publisher used the Dynamic AdBlock Domain Rotation on their In-Stream ad zone, which saw an impression increase of +48.8% as well as a revenue increase of 50.3%. 

Similarly, a second Publisher who used the tool on their Popunder zone saw an impression increase of 22.9% and a revenue increase of 22.3% on Popunder ad zones.

Unblock ad zones and increase revenue with Dynamic AdBlock Domain Rotation

ExoClick’s innovations provide value to Publishers by ensuring that your designated ad zones capture all impressions. Save time on manually updating domains and focus on other optimization options. If you would like to learn more about the Dynamic AdBlock Domain Rotation and how to integrate it into your website, talk to your Account Manager or the Customer Success team. If you are not yet using ExoClick for your website monetization, sign up now!