Author: Alice Naughton
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Publishers! How to Increase Advertising Revenues with Dynamic AdBlock Domain Rotation
AdBlock tools are becoming increasingly sophisticated, posing a challenge for Publishers who create website revenue from online advertising. With over 290 million monthly active users, these tools can block ads from specific domains, impacting impressions and eCPMs. That's where Dynamic AdBlock Domain Rotation comes in. This powerful solution is designed to circumvent AdBlock software by dynamically rotating ad domains. Read on as we explore how Dynamic AdBlock Domain Rotation works,... Read More
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Premium Traffic versus RON: Which Open Web Traffic Source should I bid for?
Open Web Traffic Sources are the various channels through which visitors find and access a website. With ExoClick, as an Advertiser, you can get access to high volumes of Premium and RON traffic across a large range of ad formats. So if you want to know the answer to the question, ’Which Open Web Traffic Source should I bid for?’, compare Open Web Traffic Sources and discover the best strategy... Read More
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iGaming Advertiser Case Study: 12k conversions with Mobile Fullpage Interstitial ads
Alice Naughton —
July 15, 2025 — Advertiser tips, Case study: Advertiser, Casino, Fullpage Interstitial
Since 2023, Brazil has been the driving force behind South America's gross gaming revenue growth, accounting for around 40% of the region’s total. By 2028, Brazil’s GGR is expected to hit $3.63 billion, making up nearly 45.1% of the projected $8.04 billion total in South America, further cementing its influence in the South American iGaming landscape. Popunders are a dominant ad format among iGaming Advertisers, but if you are looking... Read More
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New! Introducing ExoClick Academy’s Advertising Advanced Course!
Ready to take your ExoClick campaigns to the next level? We're thrilled to announce that experienced Advertisers can now increase their knowledge with the ExoClick Academy’s Advertising Advanced Course. This course is best for Advertisers who have completed the Beginner and Intermediate courses with the ExoClick Academy. If you are an experienced Advertiser with ExoClick and you are looking to perfect your strategies and maximize your ROI on the ExoClick... Read More
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Account Manager tips for using Keywords on VOD campaigns
ExoClick’s Keyword Targeting feature allows Advertisers to target ad zones that align with their campaign’s vertical through keyword associations, ensuring that their ads are displayed on websites/webpages that feature relevant content. If you would like to see the effect of Keyword Targeting, check out this Advertiser Case study, which puts Keyword Targeting to the test. In this article, we will dive into some of our Account Manager tips for using... Read More
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Important change in Native image aspect ratios for your campaigns!
Native ads are an excellent way for you to seamlessly integrate your offer into a website's design. Compared to Banner ads, which often lead to ad blindness, Native ads allow users to engage with your advertisement more effectively. Recently, our Native ad format has improved even further. Before, you were limited to a 300x300px image size; now you can upload your creatives in a variety of sizes, and ExoClick's system... Read More
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Advertising Case Study: How to successfully convert VOD offers with Keyword Targeting
ExoClick’s Keyword Targeting feature allows VOD Advertisers to target ad zones that align with their campaign’s vertical through keyword associations, ensuring that their ads are displayed on websites/webpages that feature relevant content. To show you this tool’s effectiveness, here is an Advertiser Case Study on how to convert VOD offers with Keyword Targeting. Our client’s strategy was to use: Branding Keywords and Category-Related Product Keywords to reach his CPA goal... Read More
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Mastering iGaming Ads: Best Practices for Southeast Asia
If you are an Advertiser in the iGaming vertical, now is a great time for you to start looking to Tier 3 GEOs in Asia like the Philippines, Singapore, Thailand, and Vietnam, for your offers. Asia is home to over half of the world's population, which gives Advertisers a huge opportunity for brand growth and access to a diverse consumer base. So, read on to learn about the iGaming Market... Read More
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Bring your ads to life: AI tools to animate Native Video Thumbnails
Are you an Advertiser looking to make an impact on your Native ad zones? Well, incorporating Native Video Thumbnails can help you do that. In this article, we will look at AI tools to animate Native Video Thumbnails. So you can start creating short video loops or GIFs without a videographer! What are Native Video Thumbnails? Traditional Native thumbnails are the images displayed in Native ads. Instead, Native Video Thumbnails... Read More
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Boost your website revenue with Video ads
Are you a Publisher looking to monetize your website traffic? In this article, we will look at how to boost your website revenue with Video ads. We will also dive into all the available Video ad formats on ExoClick and our Publishing Account Managers’ best practices for Publishers using Video ad placements that larger volume traffic sites also use. Why use Video ad formats? The ad spend in global Digital... Read More