Elevate your Strategy with ExoClick Academy

As September rolls in, the “back to school” mindset isn’t just for students; it’s also an ideal time for Advertisers, Media Buyers, Publishers and Webmasters to refresh their skills. 

Whether your goal is to increase your ROI, eCPMs, or refine your media buying strategies, ExoClick Academy offers a 100% free online learning portal featuring concise video courses designed to help you master the ExoClick platform at your own pace. From foundational tactics to advanced automations, these courses deliver direct insights from industry experts.

Why Sign Up for ExoClick Academy this September?

• 100% Free & Self-Paced: Access video tutorials anytime, anywhere, on any device.
• Proven Success Rates: 921 people have passed our range of different courses.
• Broad Industry Reach: Our active users can be broken down as 55% Advertisers, 42% Publishers, and 3% signed up for both!

ExoClick Academy: Advertiser Courses

Explore key benefits across all learning tracks to see how ExoClick Academy powers performance.

Advertiser Basic Course

In this course, you will learn how to: 

• Create a Campaign: Master the step-by-step setup to launch campaigns effectively.
• Label Campaigns: Structure accounts efficiently and monitor active status changes.
• Track Conversions: Set up tracking mechanisms to measure performance and ROI accurately.
• Understand Pricing Models: Evaluate spend strategies across CPM, CPC, and Smart CPM models

Advertiser Intermediate Course

Main pillars of learning for this course are:

• Retargeting Strategies: Re-engage high-intent users with tailored campaign settings.
• The Bidder: Leverage automated bidding algorithms to optimize campaign spending hands-free.
• General Advertising Optimization Steps: Apply proven, expert-backed strategies to maximize overall campaign performance.

Advertising Advanced Advertiser Course

What do advertisers learn in this course?

• Traffic Budgeting Mastery: Optimize daily spend and interpret key traffic estimation figures.
• Optimization Algorithms: Direct traffic accurately with Landing Page groups and Variation Optimization to combat banner blindness.
• Tracking & Metrics: Harness iframe campaigns, Custom Tracking URLs, and VAST Tags for deeper insights, especially for video traffic.
• Advanced Strategies: Decode user emails via Email Passing and learn best practices for negotiating and scaling Flat Deals.

ExoClick Academy: Publisher Courses

Publisher Basic Course

What does this course cover?

• How to Set Up Your Site for Advertising: Learn site submission and verification procedures.
• Ad Formats Explained: Deploy high-performing ad formats across desktop and mobile devices.
• How to Use the Publisher Dashboards: Navigate central management tools to control ad placements.
• How to Use Statistics and Reports: Leverage reporting data to track daily earnings and evaluate traffic yield.

Publisher Intermediate Course

Publishers who have completed this course have learned the intermediate ExoClick skills like:

• General Publishing Steps: Apply optimization techniques to boost overall monetization performance.
• How to use keywords: Attract higher-value, relevant advertising demand using targeted keywords.
• Native Customization: Seamlessly integrate native ad zones into site content.
• Sub ID Tracking: Segment traffic using Sub IDs for granular reporting and targeted optimization.

Publisher Advanced Course 

Once you have completed the basic and the intermediate courses, you will be ready to learn the following:

• Strategic Monetization Settings: Get expert insights to optimize ad zone settings for increased revenue.
• Non-HTML & Multi-Framework Integrations: Learn to implement ad zones on various frameworks with real-world examples.

• Anti-Adblock & Compliance Solutions: Master techniques to protect revenue streams while remaining compliant and enhancing user experience.
•  Unlock On-Demand Features: Discover key features like Direct Link ad zones to enhance your platform strategy.
• Campaign Manager: Manage internal demand using advanced targeting and performance statistics.

Data Protection and the TCF Course

Besides our Publisher or advertiser-specific courses, we also have the ExoClick Data Protection and the TCF Certification! If you want to make sure you understand the legal limitations and data you can gather based on the location you are advertising in, check out this course and try it for yourself today.

• Regulatory Compliance: Navigate the legal requirements of GDPR and the ePrivacy Directive.
• Transparency & Consent Framework (TCF): Implement standard solutions for lawful user data collection.
• Practical Setup: Deploy Cookie Banners and master general data protection best practices while maintaining user experience.

Certification and Social Sharing

Achieving a score of 70% or higher unlocks an official certificate of completion. If you enroll and complete a course, share your success with us on LinkedIn by tagging ExoClick when you share your certificate!

Elevate Your Online Advertising Skills! 

Join ExoClick Academy today to access free, structured courses covering Basic, Intermediate, and Advanced topics for both Publishers and Advertisers. Boost your expertise, master platform features, and gain certified credentials.