How to convert UK Dating traffic with Email Clicks
Are you wondering how to convert UK Dating traffic with Email Clicks and why use ExoClick’s Email Clicks ad format to target Dating traffic? The United Kingdom is proving to be a very profitable GEO when it comes to the Dating vertical. In fact, according to Statista, revenue in the UK’s online Dating market is projected to reach US$192m in 2023, with a projected annual growth rate (CAGR 2023-2027) of 2.27%, resulting in a projected market volume of US$210m and 11.7m users by 2027. So, if you are looking to buy Dating traffic from this highly profitable GEO, we have the best traffic source for you: Email Clicks, which is a great ad format to reach end users interested in finding love online. Email Marketing in the UK is very effective, according to a GetResponse survey, the average open rate for email marketing in the UK is 21.8%. To help you maximize your online offers targeting Dating traffic in the UK with Email Clicks, we bring you expert ExoClick account manager tips and Business Intelligence exclusive insights: Which are the best days and times to promote your offers, and devices and operative systems that you should be targeting.
Why use ExoClick’s Email Clicks ad format to target Dating traffic
So this is how the ExoClick Email Clicks ad format works: Our Dating Members Area publishers send an email campaign to their website users, generating high value clicks. Same as with Members Area, these are email opted-in and currently active end users who have chosen to subscribe to a specific website, which means that they are very likely to engage with the ad. The email these end users receive is a template which has a subject line, a short text and a call to action or CTA (advertiser link) that directs to your offer’s landing page or sign up form. Here are 5 reasons why use ExoClick’s Email Clicks ad format to target Dating traffic:
#1 High conversion rates: Email Clicks are sent to email addresses of end users who have signed up to a Members Area Dating website and are actively looking for dates. They have opted in to receive promotional emails and therefore are open to try new Dating sites. This means, once again, that they are eager to engage and are more likely to click, making this format high converting, which is great news for your business – It is one to one marketing after all!
#2 Tier 1 GEOs: With Email Clicks you can reach our top 10 GEOs, which include English speaking (84%) USA, UK, Canada and Australia, with the remaining 16% coming from France, Netherlands, Italy, Germany, Spain and Brazil.
#3 Our API: With ExoClick’s API you can filter to choose only the email addresses you want to bid for, you can also block duplicate emails and pause or block specific Sub ID’s in order to optimize lower performing ad zones without interrupting high performing zones in your campaign, amongst others.
#4 Deep targeting and real-time analytics: When setting up your Email Clicks campaign, you can apply ExoClick’s deep targeting settings from your Admin Panel and analyze the data in real-time to help you make good decisions and tweak and optimize your campaigns in a timely manner in order to maximize your ROI and conversions without wasting any time!
#5 Detailed optimization tools: The ExoClick platform offers plenty of monitoring and optimization tools such as the Campaign Manager, Smart Bid and more, to make sure that you always reach your sales and marketing goals.
How to target the UK with ExoClick’s Email Clicks ad format
Now that we know why use ExoClick’s Email Clicks ad format to target Dating traffic, let’s focus on how to convert UK Dating traffic with Email Clicks. By targeting UK based Dating traffic with ExoClick’s Email Clicks you have the potential to reach an average of 5140 clicks a day (which could bring you up to 154200 clicks a month!) by the hands of very engaged and ready to convert active end users. But in order to achieve high results you need to target your UK Dating traffic appropriately – To help you we have gathered exclusive insights on the best days of the week and times of the day to promote your Dating offers, device split, and best performing operative systems. And we add the cherry on top by giving you expert tips straight from our team of account managers!
What are the best days to promote Dating offers by email?
So,what are the best days to promote Dating offers by email? As we can see in the table below, and with weekends (Saturday and Sunday) receiving 28% more average daily clicks compared to weekdays, end users from the UK are more likely to engage with Dating Email Clicks email campaigns during the second half of the week (Thursday to Sunday), with Thursday being the day when more clicks have been registered.
Daily click percentages for UK Dating traffic Email Clicks campaigns per day of the week:
This could be due to UK end users being more focused in getting organized at the beginning of the week, to then increasingly taking more breaks to check their phone as the week goes by and they get tired, and then over the weekend when they have more free time. So of course they are more likely to engage with your Dating Email Clicks campaigns starting from Thursday.
TIP! Still target all days of the week: Although the second half of the week brings on average more clicks, still target Monday, Tuesday and Wednesday, since end users are still engaging and clicking to view your offer landing page these days and there still are plenty of chances to convert! Also, a lot of end users will be looking for a date for the weekend ahead at the beginning of the week – Make sure to reflect that on the copy of your landing page.
Best times of the day to send Dating Email Clicks campaigns
Now, on to the best times of the day to send Dating Email Clicks campaigns: Knowing what times of the day when thinking how to convert UK Dating traffic with Email Clicks. As we will see below, when it comes to the best times in the day to promote your offers in the UK, we have small differences between weekdays and weekends:
Click percentages for daily time ranges in UK Dating traffic Email Clicks campaigns on weekdays:
According to our BI stats, the best times of the day to send Dating Email Clicks campaigns would be between 3PM and 8PM, when end users are slowly finishing work and commuting back home. The second best would be 10Am to 3PM, as they take breaks during work hours, with 5AM to 10AM as they wake up and commute to work, and at the last slot we have 8PM to 1PM, as they go to sleep before waking up early to rinse and repeat!
TIP! Make the most of commuting times: Most UK work schedules happen Monday to Friday between 8:00AM or 9:00AM to 4:00 to 5:00PM and 1-hour lunch. With this, it is not surprising that 3PM to 8PM is the time range that accumulates the most clicks on weekdays – Use Day-parting to target mobile devices to target this time range!
Click percentages for daily time ranges in UK Dating traffic Email Clicks campaigns on weekends:
In Comparison, more end users engage throughout the morning during the weekend, since they have more time to chill and check phone notifications. And although they continue being more engaged from 10AM to 8PM, the split is slightly more balanced out, since whilst some end users might stay home and relax during most of the day (and therefore engage more with the online world), some of them prefer to be out and about enjoying the time off doing outdoor activities. The 8PM to 1AM slot sees less engagement than weekdays too, since a lot of end users prefer to busy themselves in the evenings going out with friends… Or even on a date!
Most popular devices for Dating email campaigns in the UK and Operative Systems
You are provably wondering what are the most popular devices for Dating email campaigns in the UK – This is an important point to take into consideration when targeting Dating site users! And according to our BI stats, in the UK mobile is king! As we have seen above, a big percentage of the engagement with Email Clicks dating campaigns in the UK happens as end users commute from and to work, stuck in traffic, or even during breaks and at home, as they move around with their phones in hand!
UK Dating traffic Email Clicks campaigns Device Split:
And, when it comes to smartphones Operating Systems, as we can see, Android is vastly more popular than iOS amongst UK Dating sites users. This is most likely because Android is more affordable. So, although iOS tends to be more popular in the UK than Android, when it comes to Dating website users specifically, we are talking about younger audiences seeking for love online, which are generally still escalating the corporate ladder and haven’t reached higher salaries yet!
UK Dating traffic Email Clicks campaign smartphone Operating System split:
TIP! Which OS to test out? Always test both, to see which OS converts best for each specific Dating offer, then fine tune your campaign to target the best converting one.
Expert tips for your Email Clicks Dating Campaign in the UK
TIP! Smart CPC: When setting up your Email Clicks ad campaign, use Smart CPC rather than a fixed CPC bid. This way, you will be competing for each zone and ensure that you’re getting the best quality traffic possible according to your budget. We suggest that you use a high Smart CPC and let the system adapt the CPC according to the zone prices.
TIP! Speak the right version of English: British English isn’t the same as American English. Use the right variation, like ‘favourite’, instead of ‘favorite’, ‘recognise’ instead of ‘recognize’, and use idioms such as ‘to fancy somebody’, ‘tie the knot’ and more. Also, remember that the UK has many distinct regions – Britain, Ireland, Wales, Scotland, and each has several regionalisms and different languages and dialects. Make sure that you target all of these regions by using the right language or version of English in your landing or signup pages.
TIP! Personalized landing pages: According to Nexa Learning, en users receive an average of 121 emails a day! Which can push end users to unsubscribe to email lists if these emails aren’t seen as relevant or don’t feel personal enough. ExoClick provides email inventory segmented by verticals and our Dating traffic partners ensure that all Email Clicks are personalized, leading to a higher CTR to your Landing Pages. Carry through this journey making sure that your landings feel personal and engaging – For instance, you could add testimonials from end users who have enjoyed your Dating website, or show creatives of attractive potential daters, or offer editorial content such as ‘How can you find a date tonight?’.
TIP! Offer more than just a date: Similar to our tip above, offer a whole experience, for example, some UK daters are shy about going on a date, what will they talk about? What will they wear? Offer tips in your landing pages so they get the support they need for successful dating. For example, your landing page could feature tutorials e.g. 5 tips for a successful first date, 5 things not to do on a first date, How to make a good first impression, Best topics to talk about on a date, etc. Make sure that your landing pages and CTAs capture the end users attention with a good clickbaity image related to the tip title.
TIP! Run A/B testing on different landing pages: Email Clicks work by generating an automatic email with a call to action button that directs the end user to your landing page or sign up form. It is recommended that you carry out A/B testing between a landing page, pre-landing page and signup page, to see which converts the best. If you are using the pre-populate feature, then it is recommended that you send the user directly to a signup page.
TIP! Track everything: ExoClick’s platform allows you to get real-time data to analyze the performance of your Email Click campaigns. This is vital information to help you optimize your campaigns and test which offers are converting the best. You can track the performance of different traffic sources, zone ids, devices, operating systems and much more. For additional tracking options visit this page to get a full list of the different tracking macros that are available to you.
Still wondering why use ExoClick’s Email Clicks ad format to target Dating traffic? Do you want more information about the Email Clicks format or how to convert UK Dating traffic with Email Clicks and worldwide? Get in touch with our Customer Success team now!