ExoClick Renews IWF Membership

ExoClick is proud to announce the renewal of its membership with the Internet Watch Foundation (IWF), reinforcing our unwavering, zero-tolerance commitment to child safety and online protection.

As the leading entertainment advertising network, ExoClick believes that every individual, especially children, deserves a safe online environment. By continuing our partnership with the IWF, we actively support their mission to identify, report, and remove Child Sexual Abuse Material (CSAM) from the internet.

Who is the Internet Watch Foundation?

The IWF is an independent, non-profit organisation supported by the global tech industry and the European Commission. Working internationally, the IWF operates a confidential hotline for the public to anonymously report suspected online child sexual abuse images and videos. The IWF also works closely with the global INHOPE hotline network and international law enforcement agencies to take immediate action.

How ExoClick Collaborates with the IWF

Our renewed partnership ensures that our Compliance and Trust & Safety teams remain fully equipped with industry-leading tools and intelligence:

• Funding & Support: ExoClick provides financial contributions to help fund the critical operations and technology used by the IWF.
• Active Blocking & URL Monitoring: We integrate the IWF’s live URL database into our systems to ensure blocked or harmful links cannot enter our network.
• Cryptic Keyword Detection: We use IWF’s specialized keyword list to identify obscured terms and hidden search patterns associated with illicit material.
• Proactive Reporting: When ExoClick’s Compliance team detects suspicious URLs or content, we immediately report them to the IWF and alert the appropriate authorities.

“Renewing our partnership with the Internet Watch Foundation is a crucial part of our ongoing mission to keep our ad network clean and secure. Protecting vulnerable children and maintaining a safe, compliant environment for our publishers, advertisers, and end-users remains our top priority.”

Bryan McDonald, Director of Compliance at ExoClick

Learn More

To find out more about ExoClick’s safety initiatives, compliance standards, and associations, visit our ExoClick IWF Membership Page or learn more at the Internet Watch Foundation.