Advertiser Tips! Your first 90 days with ExoClick
ExoClick is an excellent ad network for advertisers aiming to boost impressions and sales for their products, whether they are services or physical goods. Discover why so many advertisers choose ExoClick and how easy it is to set up your account and campaigns. If you’re thinking about joining ExoClick to reach the largest entertainment audience, especially targeting men, read this article to see what your first 90 days will look like.
Pre-Day 1: Account verification phase
First, create an advertising account through: https://www.exoclick.com/signup/
All accounts need to go through our verification process. To allow our Compliance team to initiate this process, please complete all required profile fields and create your first campaign. If you need assistance during this pre-verification stage, feel free to reach out to the Customer Success team so we can guide you through it. Once your account is approved and funds are added, you can officially move forward on your advertising journey.
Recommendations:
Potential Challenges:
- Dealing with campaign rejection
- Managing the risk of overspending
- Troubleshooting campaigns that won’t run
Day 1: Activation of your 1st Campaign
Now that your account has been approved and your campaigns are live, our Customer Success Team will send you a welcome email. This will include customized recommendations and best practices aimed at optimizing your campaign performance and maximizing your results.
Quick Start Guides by Offer Vertical:
- Advertiser Quick Start Guide
- Maximizing website advertising revenues with ExoClick
- Converting eCommerce offers successfully
- Converting Dating offers on the platform
- Converting iGaming offers step-by-step
- Launching and converting Games offers
- Converting VoD offers effectively
Recommendations:
- Sign up for ExoClick Academy to improve your digital advertising knowledge via our complimentary online educational platform: https://academy.exoclick.com
- Explore the various features within the admin panel, pay close attention to campaign targeting options, and collaborate closely with the Customer Success team for any required support.
Challenges:
- Low or no traffic volume (Review traffic estimates and labels, or reach out to your CSM for a comprehensive analysis)
- Overly broad targeting parameters (Learn more about effective Targeting)
First 15 days to 30 days: Trial phase
Success in online advertising relies heavily on continuous experimentation. We advise keeping your campaigns active for a minimum of two weeks before implementing substantial modifications. Pausing a campaign prematurely to launch a new one resets the optimization phase and restricts your ability to evaluate results accurately. Rather than managing numerous short-lived campaigns, focus your efforts on refining a select few and allowing sufficient time to collect actionable data.
Recommendations:
- Implement conversion tracking mechanisms, such as pixel tracking or S2S conversion tracking, to better measure your advertising performance. You can consult our implementation guides for step-by-step assistance.
- Test 3 to 5 unique landing page URLs to pinpoint the ones that deliver the highest conversion rates. This data will prove invaluable when creating future whitelist campaigns.
- Experiment with various ad formats, as performance can vary significantly depending on the ad type selected.
- Identify your top-performing sites or zones after a few days of testing, and establish a whitelist to target them directly via specialized campaigns with competitive bids.
- Regularly review the performance metrics of your creative variations and update them periodically to maintain high engagement.
Challenges:
Here are some articles that can help you deal with the challenges that may arise when getting started in online advertising and how to combat them:
- Sudden decline in traffic levels (Why has my traffic volume dropped?)
- Lack of conversions: Troubleshoot by reviewing your ad creatives (The creative refresh) and optimizing your landing page (How to create a high-converting landing page).
30 days to 60 days: Performance analysis and scale up
During the Day 30 to Day 60 window, focus on evaluating your campaign metrics to pinpoint the most effective targeting setups, ad formats, locations, and zones. Leverage this data to refine lower-performing campaigns and steadily scale your most successful ones. You can expand your reach by raising budgets, broadening targeting parameters, or exploring new traffic sources, all while keeping your campaign momentum steady.
Core Digital Advertising KPIs for Performance Analysis
- Impressions: Total views. Measures potential reach and brand exposure.
- CTR (Click-Through Rate): Percentage of viewers who click. Indicates ad relevance and engagement.
- Conversion Rate: Percentage of users who take a desired action. Measures campaign effectiveness.
- CPA (Cost Per Acquisition): The cost to gain one customer. Evaluates spending efficiency.
- ROAS (Return on Ad Spend): Revenue earned per dollar spent. Focuses specifically on ad-generated income.
- ROI (Return on Investment): Overall profitability. Compares total campaign gains against total costs.
Recommendations:
- Explore alternative ad formats and traffic channels to discover additional inventory compatible with your offer.
- Create traffic share arrangements.
- Maintain a highly competitive offer in the marketplace and refresh it regularly to stimulate continuous interaction.
Challenges:
- Declining CTR and Conversions: Address this by testing fresh ad creatives and updated landing pages.
- Exhaustion of Traffic Sources: Identify alternative pockets of traffic to sustain campaign growth.
60 days to 90 days: Monitor and discover new traffic sources
From Day 60 to Day 90, you should continue tracking your campaign metrics to maintain steady outcomes while actively seeking fresh avenues for expansion. Experiment with new traffic channels, geographic regions, creative formats, and filtering parameters to broaden your audience and vary your incoming traffic. Keep executing adjustments guided by your metrics to secure lasting campaign prosperity.
Recommendations:
- Assess your end-to-end conversion funnel and promotional tactics
- Try out dynamic attributes to better captivate your prospects (such as shifting from static imagery to video assets)
- ExoClick API Integration
- Use Smart Bid for enduring campaign health
- Audience Behavioral Retargeting
Challenges:
- Wearout and diminished performance of your destination pages and ad banners
- Regional adaptation and cultural hurdles when scaling into unfamiliar geographies
ExoClick is a great platform for new and existing advertisers!
ExoClick is a self-service platform, but our Customer Success team is always here to help and advise. They are dedicated to fostering a lasting alliance with our advertising partners. Whether you are an experienced advertiser or you are completely new to online marketing, our Customer Success team is always ready to guide your efforts, address your inquiries, and offer tailored guidance to assist you in hitting your performance targets. So try ExoClick for yourself today and increase your advertising revenue on the largest entertainment ad network!
