Ricerca di mercato
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Why you should be targeting China, US & India with online Games offers for Mobile
Anna Quiroga — Marketing Content Creator
July 6, 2022 — Ad formats, Blog, Consigli, Devices, Fullpage Interstitial, Games, In Page Push Notification, Mobile, Multi-Format Ads, Native, Outstream, Pre-roll in-stream, Push Notifications, Ricerca di mercato
The online games segment generated approximately 21.1 billion U.S. dollars in revenues, being a huge segment of the overall Video Gaming industry. In this blog post we will give you some insights into the US, Chinese and India markets to help you maximize the performance of your offers using ExoClick's traffic sources. Whether you are promoting online games or mobile gaming apps, our aim is to inform you about each... Read More
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Advertisers: What is working in LATAM right now?
Giles Hirst — Head of Communication
August 4, 2020 — Ad formats, Business intelligence, Inserzionisti, Mobile, Pre-roll in-stream, Reports, Ricerca di mercato, Video
ExoClick’s Business Intelligence department carried out an in-depth analysis of the LATAM market for Q1 & Q2 of 2020. With many countries across LATAM in lockdown across this time period and as we go into Q3, we wanted to give you some advice on how to convert specific verticals in LATAM. One of the advantages of LATAM is that the vast majority of countries all speak Spanish, meaning that you... Read More
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Traffic increases and vertical tips during COVID-19
Giles Hirst — Head of Communication
April 8, 2020 — Affiliates, Business intelligence, Consigli, Dating, Games, Inserzionisti, Members traffic, Ricerca di mercato
Network Traffic increases ExoClick’s Business Intelligence team has been closely monitoring our network’s traffic since various states of emergency and lockdowns were put into place by different GEOs. Below you can see the served impressions for each week from 9 March to 5 April, week 11 to week 15 of the year. The weekly percentages were calculated by comparing the traffic on our network from 2 to 8 March, week... Read More
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Dating Factory sign-up statistics
Giles Hirst — Head of Communication
December 20, 2018 — Consigli, Dating, Inserzionisti, Members traffic, Ricerca di mercato
Dating Factory is the biggest international provider of dating white label sites, their network is available in 22 languages covering over 70 different dating niches worldwide. Dating Factory hosts over 100,000 dating sites on its platform and ExoClick offers their members area traffic exclusively. We have been working with Dating Factory's business intelligence department to bring you some fascinating insights into their dating traffic, to help you with targeting your... Read More
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7 emoji tips for push notification campaigns
Giles Hirst — Head of Communication
December 12, 2018 — Ad formats, Consigli, Funzionalita della piattaforma, Inserzionisti, Push Notifications, Ricerca di mercato
Push notification messages increase engagement when emojis are included in the message. ExoClick’s push notification ad format allows advertisers to include emojis in their title text and/or description texts. There are 2,823 emojis in the Unicode Standard and this blog post gives you some tips on how to use emojis in your campaigns. Emotive emojis Emojis are fun and relatable and they enhance communication by providing direct images and... Read More
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7 ExoClick network statistics for Q1 2018
Giles Hirst — Head of Communication
June 6, 2018 — Ad formats, Affiliates, Dating, Desktop, Devices, Inserzionisti, Mobile, Native, Pre-roll in-stream, Ricerca di mercato
ExoClick's Business Intelligence department has been busy crunching numbers and we have some interesting traffic insights for Q1 2018. The focus of these statistics are ExoClick's Native advertising and In-stream video ad formats. Native advertising statistics Q1 2018 1.The top 5 GEOs serving Native impressions were: In fact the USA is the biggest market for Native ads with predictions from eMarketer stating that this year 58.3% of US digital display... Read More
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Dating Power
Giles Hirst — Head of Communication
February 14, 2018 — Dating, Inserzionisti, Members traffic, Reports, Ricerca di mercato
ExoClick, the innovative ad company, is proud to sponsor Global Dating Insights 2018 edition of The Power Book. The Power Book lists the influencers and movers and shakers that have shaped the online dating industry over the course of the year. This fourth edition features a host of niche brands and innovators alongside the big names, and pays special attention to those dating executives who have moved with the times... Read More
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Programmatic ad spend in Germany is on the rise
Giles Hirst — Head of Communication
January 31, 2018 — Inserzionisti, Mobile, Programmatic, Reports, Ricerca di mercato
According to eMarketer programmatic ad spend in Germany is set to reach $1.59 billion in 2018. That’s up 29.7% compared to 2017 and by 2019 programmatic investment is expected to grow to $1.83 billion. Additionally, mobile programmatic ads are more popular with marketeers than desktop, which has led to mobile programmatic accounting for 59.1% of total mobile display ad spending in 2018, or $939.9 million. Read More
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New data shows tablets had the highest CTR in Q3
Giles Hirst — Head of Communication
December 21, 2017 — Devices, Inserzionisti, Non categorizzato, Ricerca di mercato, Video
Data gathered from analysing billions of impressions served from 1 July to 30 September 30 2017 shows that tablet ad impressions drove 1.13% click-through rates. That figure is the highest of any device in many different verticals including automotive, consumer goods, financial, food, drink, home, retail, technology, travel and utilities. The data, complied by Drawbridge in their Q3 2017 Cross-Device Advertising Benchmark Report, should make marketeers rethink their strategy when... Read More
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Italian mobile internet users overtake desktop only users
According to data captured by comScore, in March 2017 9.3 million (24.9%) of the country’s 37.3 million internet users accessed the internet exclusively via smartphone or tablet in March. By comparison, 9.1 million (24.3%) did so solely from a desktop or laptop computer. Just over half (51%) of Italy’s internet users employed both mobile and desktop devices to go online during the month, up 4 percentage points from the 47%... Read More