How ExoClick Innovated in 2025

The digital advertising landscape continues to evolve rapidly, driven by legislative changes, technological advancements, and the ongoing battle against ad-blocking. So let’s take a look at how ExoClick innovated in 2025. Stay tuned for what our experts predict for the advertising market in 2026!

ExoClick Celebrates 19 years in ad tech

December 1st marks the 19th year of ExoClick!  In 2025, ExoClick further cemented its position as an industry leader by focusing on optimizing the following three pillars: education, compliance, and monetization efficiency. From expanding its free video learning platform ExoClick Academy to launching innovative anti-AdBlock technology and integrating with the industry-leading age verification solution AgeGO. ExoClick has continued to provide Advertisers and Publishers with the essential tools needed to thrive, optimize performance, and navigate complex global regulations. Let’s take a look at some of the highlights from 2025.

Native Video Thumbnails

The launch of Native Video Thumbnails represents a powerful evolution of the Native ad format, driving significant mutual benefits for both sides of the network. For Advertisers, the thumbnail shows a short, soundless video loop (max 10 seconds), resulting in higher Click-Through Rates (CTRs) by providing an engaging preview of the offer. This enhanced storytelling leads to more qualified clicks, improved brand retention as video is more engaging and therefore can lead to higher converting campaigns.

For Publishers, this format helps boost their eCPM on Native zones. Short-form video content enhances user experience, leading to greater audience engagement and longer website visits, which can also improve the Publisher’s Search Engine Rankings. This innovation ensures eye-catching and integrated ads for Advertisers and better monetization for Publishers while adhering to IAB standards for a seamless user experience.

Native Image Aspect Ratios: Enhancing Advertiser Flexibility

As well as having more engaging thumbnails, Advertisers now have greater creative flexibility and efficiency due to ExoClick’s innovation to expand the available Native image aspect ratios to include 4:3, 16:9, and 1:1, with a helpful ±10% tolerance for uploads. 

This enhancement brings three key benefits: Automatic Resizing to ensure perfect display on any Publisher site, a wider selection of Native Video Thumbnail sizes for the 16:9 video ratio, and significant Time Savings. Advertisers can now upload and reuse the same image assets across various ad formats, streamlining asset management and allowing them to quickly find the best creative for their Native campaigns.

Dynamic AdBlock Domain Rotation: Maximizing Publisher Revenue

AdBlock tools continue to pose a significant revenue challenge, with over 290 million monthly active users impacting impressions and eCPMs. ExoClick introduced Dynamic AdBlock Domain Rotation to tackle this head-on. This solution works by automatically updating the ad domain every 3 days or when a domain is flagged, circumventing the static lists used by AdBlockers. Integration is done simply, via a server-to-server API call for Popunders and In-Stream Video formats. The results speak for themselves; one Publisher saw a revenue increase of 50.3% on their In-Stream zone, while another saw a 22.9% impression increase on their Popunder zone. This automation not only maintains revenue streams but also provides Publishers with more accurate traffic and audience data.

AgeGO: ExoClick’s partner for Age Verification

In response to the growing global enforcement of strict age verification laws—now present in at least 23 US States, the UK, France, Germany, Italy, Spain, and more to come—ExoClick’s age verification solution is AgeGO. AgeGO has over seven years of expertise in the age verification industry and is a popular choice for website owners. High-traffic websites choose AgeGO for its easy integration, variety of verification methods, and full compliance with all age verification laws. 

AgeGO was certified in November by the Information Commissioner’s Office (ICO) as being compliant with data protection laws and demonstrates a commitment to data privacy, enhanced transparency, and providing assurance to customers and partners about how their data is handled. 

AgeGO’s success is highlighted by its rapid growth, onboarding over 11 million age-verified users in Q3/4, making it one of the largest growing age-verified user bases on the market today.

ExoClick Academy: Celebrating One Year of Expertise

ExoClick Academy is celebrating its first anniversary is 100% free and providing online learning video courses that contain essential knowledge and top tips directly from industry experts. 

This year, the Academy has seen significant engagement, with 552 courses completed, confirming its global appeal. A remarkable 75% of these completions came from Advertisers/Media Buyers, highlighting the demand for sophisticated campaign knowledge. The Academy not only helps users master the platform’s features but can also potentially boost career prospects by offering a Certificate of Completion to those achieving a pass grade of 70% or higher.

The Academy offers several career-boosting courses that cover core and specialized advertising functions. Why not check it out for yourself today?

Advertising market predictions for 2026

Let’s examine some predictions from our expert Account Managers about trends they expect to see in the digital landscape in 2026.

Diana Vakalova, Advertiser Account Manager: “With stricter age verification and content regulations set to be implemented, advertisers will need to become more innovative by 2026. AI-driven creative generation and smarter compliance tools will be essential for keeping campaigns engaging, adaptable, and ready to meet regulations in a rapidly changing digital landscape.”

David Couturier, Senior Publisher Account Manager: “In 2026, mobile-first and immersive experiences will dominate, with TikTok-style vertical videos and interactive ads replacing static formats. AI-generated content will reshape production, making it cheaper but more controversial, as transparency labels become standard and human creators differentiate through storytelling and authenticity.”

Marius Argint, Publisher Account Manager in the Members area: “Premium VoD publishers can capitalize on their walled garden members, using their first-party data. Enabling MA VoD publishers to generate significantly more revenues by offering pre-roll and Native ad zones for bidding or partnership traffic share deals.”

Dominik Gurin, Senior Media Buyer: “Adtech will continue moving towards AI-powered advertising to improve efficiency, targeting capabilities, and traffic segmentation optimizations. It will impact the whole ecosystem from compliance and analysis to media buying and monetisation… In 2026, I also think it will be less likely that 1st party data will make a buzz since the majority of publishers should already have adapted to this.”

Conclusion: How ExoClick Innovated in 2025

ExoClick’s 2025 innovations represent a strategic investment in the future of digital advertising. By enhancing user knowledge through the expansion of the ExoClick Academy, ensuring legal compliance for clients with the powerful AgeGO solution, protecting revenue streams with Dynamic AdBlock Domain Rotation, and simplifying campaign management with expanded Native image aspect ratios, ExoClick has successfully equipped its users to handle the complex challenges and opportunities of the modern ad-tech world. These efforts not only secure immediate monetization gains but also build a foundation for long-term trust and sustainable performance across the network.