US digital ad revenues grow 20 percent in 2015

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The digital ad industry continued continues to grow in double-digits each year according to a new report from the Interactive Advertising Bureau (IAB.)

The report showed that online ad revenues in the United States topped $59.6 billion in 2015, which is up 20 percent compared to 2014 and the report states that this is an all-time high.

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Much of this growth is due to mobile, which increased 66 percent to $20.7 billion. Video ad revenue saw a 30 percent growth to $4.2 billion, while social media ads rose by 55 percent, to $10.9 billion.

Click here to see the full report from IAB

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Giles

Giles Hirst