Infographic: E-commerce Buying Habits

This fascinating infographic taken from a survey by VWO looks at US e-commerce buying habits.

Here are some interesting stats:

  • 54% of shoppers say they will purchase the products left in their cart if they are offered to them again at a discount price.
  • 25% are willing to spend more in order to qualify for free shipping.
  • 40% of of online shoppers have a shopping app installed on their mobile or tablet.
  • Most e-commerce websites have a conversion rate of 3%, so for every 1,000 visitors 30 end up making a purchase.



Giles Hirst