Month: June 2015
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5 mobile facts that advertisers can’t ignore
Digital advertising continues to rise exponentially and the biggest ad dollar driver is mobile. Here are 5 facts and trends gathered from consumer data that every mobile advertiser should know. Click on the links to go to the data/surveys. 1. Bigger than they thought Back in 2011 ComScore predicted that US mobile ad spend in 2014 would be $2.5 billion, they were wrong! eMarketeer showed that mobile ad spend in... Read More
