{"id":99050,"date":"2024-01-16T10:18:53","date_gmt":"2024-01-16T09:18:53","guid":{"rendered":"https:\/\/www.exoclick.com\/exoclick-contributes-to-adigitals-report-2024-digital-trends-for-sme-growth\/"},"modified":"2024-03-15T10:33:11","modified_gmt":"2024-03-15T09:33:11","slug":"exoclick-contributes-to-adigitals-report-2024-digital-trends-for-sme-growth","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/zh-hans\/exoclick-contributes-to-adigitals-report-2024-digital-trends-for-sme-growth\/","title":{"rendered":"ExoClick contributes to Adigital\u2019s Report: 2024 Digital Trends for SME Growth"},"content":{"rendered":"

Adigital<\/span><\/a>, the leading business association representing the Digital Economy in Spain has released a report entitled: \u20182024 Digital Trends for SME Growth.\u2019<\/strong> The report is a collaboration with members of the Adigital ecosystem of Associates, which explores the paths that will be decisive in promoting the digital transformation of small and medium-sized companies in 2024.\u00a0<\/span><\/p>\n

The report analyzes the key elements needed to enhance the digital strategy of SEMs, facilitating the adoption of data and emerging technologies, promoting e-commerce and the digitalization of the sales channel whilst improving the customer experience, optimizing marketing campaigns, social media presence, talent management and contributing to the greater inclusion of citizens.<\/span><\/p>\n

As a member of Adigital, <\/span>ExoClick<\/a><\/strong> has contributed to the report for the \u2018Marketing and Publicity\u2019<\/strong> section with an article written by ExoClick\u2019s COO Adrien Fonz\u00e9 entitled \u2018The growth of mobile video ad formats in the advertising industry.\u2019<\/strong> The article takes a deep dive into how video advertising targeted at mobile devices is a major industry shift in recent years. Showcasing business intelligence data taken from ExoClick\u2019s own global ad network, we can see which video ad formats have shown the most growth across Tier 1, 2 and 3 countries. Additionally the article explains how technology, consumer smartphone adoption and market forces have enabled digital advertising businesses like ExoClick to develop the platform technologies needed to maximize opportunities for this growth market.<\/span><\/p>\n

C\u00e9sar Tello, Director General<\/span> at Adigital commented, \u201cAt Adigital, we know that supporting the digitalization success of SMEs involves integrated elements of transformation. The purpose of this report is to generate expert knowledge with our Adigital Partners, to provide innovative and cutting-edge ideas that contribute to the scalability of companies.\u201d<\/span><\/p>\n

The report is available as a PDF download (in Spanish) from Adigital\u2019s website <\/span>here<\/span><\/a>. Below is the English version of the article ExoClick contributed:<\/span><\/p>\n

The growth of mobile video ad formats in the advertising industry<\/strong><\/h2>\n

Video advertising has seen exponential growth in the online advertising industry, especially on mobile devices. If we look at the world’s biggest advertising market the USA, according to <\/span>Statista<\/span><\/a>, year on year growth in video advertising spend has tripled since 2018 ($23.68 billion) to 2023 ($76.96 billion). But it is the device type distribution that is really interesting, and shows that video advertising targeting mobile devices has increased by four times. From $12 billion back in 2018 to a massive $51.06 billion in 2023. Statista predicts that by 2027 this will have increased to $82.13 billion on mobile, which is 77.5% of total projected spend.<\/span><\/p>\n

\"growth<\/p>\n

(Source: Statista<\/a>)<\/p>\n

Now let’s compare that to ad network ExoClick\u2019s global data and we can find similar trends for video ad format impressions. Please note: the time of writing of this article is in Q4 2023, therefore ExoClick data insights are for a period of 24 months, from Q3 2021 until Q3 2023.<\/span><\/p>\n

Comparing Q3 2021, 2022 and 2023: <\/b>Mobile versus Desktop video ad impressions share<\/b><\/h3>\n

\"growth<\/p>\n

As we can see device split is also in favor of mobile and has increased by 7.1% comparing 2021 to 2023. Additionally, we saw a massive increase in volumes of mobile video ad impressions on the ExoClick network. For example, every second in Q3 2023 – 7,035 mobile web browsers saw a video ad served by ExoClick, compared to 4,333 in Q3 2022 and 2,661 in 2021.<\/span><\/p>\n

What is fueling this exponential growth?<\/b><\/h2>\n

ExoClick identified 5 key factors contributing to the growth of mobile video ad formats in the advertising industry:<\/p>\n

More video ad format options<\/b><\/h3>\n

As an ad network, ExoClick provides advertisers and publishers with 3 types of video ad formats that work on desktop and mobile devices and are fully compliant with Google and The Better Ads Coalition to ensure a great end user experience:<\/span><\/p>\n