{"id":88564,"date":"2022-07-06T15:39:03","date_gmt":"2022-07-06T13:39:03","guid":{"rendered":"https:\/\/www.exoclick.com\/targeting-china-us-india-online-games-mobile\/"},"modified":"2024-03-18T11:48:09","modified_gmt":"2024-03-18T10:48:09","slug":"targeting-china-us-india-online-games-mobile","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/zh-hans\/targeting-china-us-india-online-games-mobile\/","title":{"rendered":"Why you should be targeting China, US & India with online Games offers for Mobile"},"content":{"rendered":"

The online games segment generated approximately 21.1 billion U.S. dollars in revenues, being a huge segment of the overall Video Gaming industry. In this blog post we will give you some insights into the US, Chinese and India markets to help you maximize the performance of your offers using ExoClick’s traffic sources.<\/a><\/strong> Whether you are promoting online games or mobile gaming apps, our aim is to inform you about each country’s markets for Games.<\/p>\n

So, what does the Online Games Industry look like in China, US and India?<\/h2>\n

Here\u2019s why you should be targeting these 3 countries for your online games offers:<\/p>\n

HUGE revenues and growth<\/h3>\n

China:<\/b> In 2021, the Chinese gaming market achieved a revenue of 6.05 billion U.S. dollars, and 654 million Chinese gamers, so that’s around $9.25 per user.<\/p>\n

US:<\/b> The United States, generating an approximate 5 billion U.S. dollars in annual revenues and the market has 175 million gamers, that’s around $28.57 per user.<\/p>\n

India:<\/b> India has a highly promising gaming market because of its impressive growth: 2020 to 2021, its online gaming revenue experienced 28% growth, from 79 billion rupees to 101 billion rupees (1bn to 1.3 billion US dollars). This trend started in 2019-2020 with a 22% increase, and it is expected to continue growing.<\/p>\n

Mobile Games are king<\/h3>\n

China, India and the US are between the top 16 countries to spend the most time on their phones. According to App Annie Intelligence<\/strong><\/span><\/a>, People in India, China and the US spend an average of 3 hours on the phone. From these 3 hours, nearly 1 (a 33%) is spent playing online games ( India, 42\u2019, China, 60\u2019 and the US, 52\u2019).<\/p>\n

Phone games have become popular because portable devices are increasingly more affordable across the world. So is internet connectivity, which means that users don\u2019t need to invest in expensive consoles, and can access the internet more easily. Also, mobile games are portable and can be played while commuting, killing time when out of the house.<\/p>\n