{"id":84385,"date":"2021-07-23T11:46:50","date_gmt":"2021-07-23T09:46:50","guid":{"rendered":"https:\/\/www.exoclick.com\/new-feature-multi-format-ad-statistics-for-publishers\/"},"modified":"2021-07-23T11:46:50","modified_gmt":"2021-07-23T09:46:50","slug":"new-feature-multi-format-ad-statistics-for-publishers","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/zh-hans\/new-feature-multi-format-ad-statistics-for-publishers\/","title":{"rendered":"New feature: Multi-Format Ad Statistics for Publishers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Publishers can now\u00a0 track the performance of their Multi-Format Ad Zones, as well as the individual Banner and Native zones that are used in them with our Multi-Format Ad Statistics. Data can be viewed <\/span><span style=\"font-weight: 400;\">in both the <\/span><b>Statistics<\/b><span style=\"font-weight: 400;\"> tab and the <\/span><b>Dashboard<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the <\/span><b>Statistics<\/b><span style=\"font-weight: 400;\"> tab data is displayed for Multi-Format Ad Zones in two reports in the <\/span><b>Sites &amp; Zones<\/b><span style=\"font-weight: 400;\"> tab: <\/span><b>Ad Zones<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Multi-Format Zone Details<\/b><span style=\"font-weight: 400;\"> (New)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the <\/span><b>Dashboard<\/b><span style=\"font-weight: 400;\"> tab, there is now a <\/span><b>Multi-Format Zone Details<\/b><span style=\"font-weight: 400;\"> dimension available.<\/span><\/li>\n<\/ul>\n<p><b>Note<\/b><span style=\"font-weight: 400;\">: In order to see these changes, the publisher will need to have set up at least one Multi-Format ad zone in the Admin Panel.<\/span><\/p>\n<h2>Statistics tab<\/h2>\n<p><span style=\"font-weight: 400;\">The <\/span><b>Ad Zones<\/b><span style=\"font-weight: 400;\"> report shows data for all your ad zones, and now includes Multi-Format zones:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the <\/span><b>Graph Data<\/b><span style=\"font-weight: 400;\"> at the top, you will see a pie chart for all ad zones, including Multi-Format ones.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the <\/span><b>Table Data<\/b><span style=\"font-weight: 400;\"> you will also see data for all ad zones:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">In the <\/span><b>Multi-Format<\/b><span style=\"font-weight: 400;\"> column (second from the left), you will see &#8216;YES&#8217; in blue to indicate that it is a Multi-Format ad zone.<\/span><\/li>\n<\/ul>\n<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Clicking on a Multi-Format ad zone in the table data will take you to the <\/span><b>Multi-Format Zone Details<\/b><span style=\"font-weight: 400;\"> report for that Multi-Format ad zone, showing all the individual ad zones contained in it.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you filter this report by <\/span><b>Zone Type<\/b><span style=\"font-weight: 400;\"> and select a zone type that is used in Multi-Format ad zones (e.g. banner &amp; native), you will see data for normal banners\/native and banners\/native used as part of Multi-Format Ad Zones.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-84360\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/07\/multi-format-stats-sites-and-zones.png\" alt=\"Multi-Format stats ad zones\" width=\"1455\" height=\"921\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/07\/multi-format-stats-sites-and-zones.png 1455w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/07\/multi-format-stats-sites-and-zones-300x190.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/07\/multi-format-stats-sites-and-zones-1024x648.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/07\/multi-format-stats-sites-and-zones-150x95.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/07\/multi-format-stats-sites-and-zones-768x486.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/07\/multi-format-stats-sites-and-zones-641x406.png 641w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/07\/multi-format-stats-sites-and-zones-474x300.png 474w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/07\/multi-format-stats-sites-and-zones-790x500.png 790w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/07\/multi-format-stats-sites-and-zones-320x203.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/07\/multi-format-stats-sites-and-zones-727x460.png 727w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/07\/multi-format-stats-sites-and-zones-382x242.png 382w\" sizes=\"(max-width: 1455px) 100vw, 1455px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The <strong>Multi-Format Zone Details Report<\/strong> shows data for Multi-Format ad zones and the individual ad zones that are used in them.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the <\/span><b>Graph Data<\/b><span style=\"font-weight: 400;\"> at the top, you will see a pie chart for each of your Multi-Format ad zones, broken down by the metric you choose from the drop-down underneath it (e.g. <strong>Revenue<\/strong><\/span><span style=\"font-weight: 400;\">).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In the <\/span><b>Table Data<\/b><span style=\"font-weight: 400;\"> below, you will see data for any Multi-Format ad zone marked with <strong>MF<\/strong>, and the individual ad zones used in each one.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you filter this report by <\/span><b>Zone Type<\/b><span style=\"font-weight: 400;\"> and select a zone type used in Multi-Format ad zones (e.g. banner or native), you will see data for banners used as part of Multi-Format Ad Zones. Beside each banner zone, you will see which Multi-Format ad zone they are used in.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-84368\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/07\/multi-format-stats-zone-details.png\" alt=\"Multi-Format ad statistics details\" width=\"1449\" height=\"922\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/07\/multi-format-stats-zone-details.png 1449w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/07\/multi-format-stats-zone-details-300x191.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/07\/multi-format-stats-zone-details-1024x652.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/07\/multi-format-stats-zone-details-150x95.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/07\/multi-format-stats-zone-details-768x489.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/07\/multi-format-stats-zone-details-638x406.png 638w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/07\/multi-format-stats-zone-details-471x300.png 471w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/07\/multi-format-stats-zone-details-786x500.png 786w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/07\/multi-format-stats-zone-details-320x204.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/07\/multi-format-stats-zone-details-723x460.png 723w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/07\/multi-format-stats-zone-details-380x242.png 380w\" sizes=\"(max-width: 1449px) 100vw, 1449px\" \/><\/p>\n<h2>Dashboard<\/h2>\n<p>For Publishers, there is now a Multi-Format Zone Details dimension available when creating charts\/tables with the Dashboard.<br \/>\nWhen editing a widget on the dashboard and selecting any chart or table, in the <strong>Dimensions<\/strong> drop-down, under <strong>Sites<\/strong>, the <strong>Multi-Format Zone Details<\/strong> are displayed.<br \/>\nIf choosing this dimension, it is possible to break down the data by <strong>Multi-Format Ad Zones<\/strong>. For example, to create a pie chart showing revenue for Multi-Format Ad Zones on the Publisher&#8217;s sites.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ExoClick Publishers can now\u00a0 track the performance of their Multi-Format Ad Zones, as well as the individual Banner and Native zones that are used in them. <\/p>\n","protected":false},"author":5,"featured_media":84377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[431,778,467],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v18.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"ExoClick Publishers can now\u00a0 track the performance of their Multi-Format Ad Zones, as well as the individual Banner and Native zones that are used in them.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/zh-hans\/new-feature-multi-format-ad-statistics-for-publishers\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New feature: Multi-Format Ad Statistics for Publishers - 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