{"id":75769,"date":"2019-11-21T17:07:27","date_gmt":"2019-11-21T16:07:27","guid":{"rendered":"https:\/\/www.exoclick.com\/case-study-how-3-publishers-increased-earnings-with-our-in-line-popunder-code\/"},"modified":"2023-11-10T15:12:17","modified_gmt":"2023-11-10T14:12:17","slug":"case-study-how-3-publishers-increased-earnings-with-our-in-line-popunder-code","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/zh-hans\/case-study-how-3-publishers-increased-earnings-with-our-in-line-popunder-code\/","title":{"rendered":"Case study: How 3 publishers increased earnings with our in-line popunder code"},"content":{"rendered":"

Ad blocking continues to negatively affect publisher revenues, ExoClick provides a free solution to publisher clients called <\/span>Neverblock<\/span><\/a> which circumvents ad blockers and still shows publishers ads. But we also have a second option that Publishers can try based around forcing popunders to show even if the end user is using an adblocker. It\u2019s called our in-line popunder code and is very easy to implement in the <body> tags on a publisher\u2019s website.\u00a0<\/span><\/p>\n

Let\u2019s look at three publishers who implemented our in-line code and the results it achieved for their revenues.<\/span><\/p>\n

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Case study 1<\/b><\/p>\n

\u201cI have 8 websites, so I tested the in-line popunder code on my biggest site first of all. <\/span>I was earning $4,524 a month from popunders, then I added the in-line code and in the first month my earnings had increased to $6,520 a month, that\u2019s an increase of 44%. Now I have added it to all 8 of my websites and the average daily revenue increase is 32.5% and an impressions increase of 56.29%\u201d<\/span><\/p>\n

Looking at this publishers top 10 GEOs both revenues and impressions increased in all 10 GEOs:<\/span><\/p>\n

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Case study 2<\/b><\/p>\n

\u201cI tried implementing the in-line code on a mobile popunder zone, I was making around $5,170 each month before I added the inline code, now I am monetising both standard and ad block users and the ad zone is generating $11,254, an increase of 117.6%, am my impressions for the ad zone increased 60% from 200k to 330k a day.\u201d<\/span><\/p>\n

Looking at this publishers top 10 GEOs both revenues and impressions increased in all 10 GEOs:<\/span><\/p>\n

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Case study 3<\/b><\/p>\n

\u201cWith India being my number 1 GEO I was interested to see if introducing the in-line code would make much difference as adblock software isn\u2019t really used that much by this user group. I was really surprised to see an increase of 12% in revenues. My popunder ad zone was making an average of $11k per month, with the in-line code this has boosted my monthly earnings to $12.3k and impressions increased by 62%.\u201d<\/span><\/p>\n

Looking at this publishers top 10 GEOs both revenues and impressions increased in all 10 GEOs:<\/span><\/p>\n

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The UC browser is very popular in APAC countries such as China, India, Malaysia, Pakistan, Singapore, etc. Since the UC browser has a default adblock solution enabled it is no surprise that impressions and revenues in this region can increase to more than 100%.\u00a0<\/span><\/p>\n

In India for instance the UC browser has <\/span>17% market share<\/span><\/a>, representing 100 million users. For those publishers who implement the in line code in India we are seeing a 30% to 50% revenue increase. What it is even more outstanding for the India UC Browser market is that there are already more users with ad block enabled (60%) compared to 40% without.\u00a0<\/span><\/p>\n

So it\u2019s clear the in-line popunder code really boosts publisher revenues so give it a try. Here is a tutorial to show you how to implement the in line code.<\/span><\/p>\n

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In-line code tutorial<\/b><\/p>\n

Step 1<\/strong><\/p>\n

Under Sites and Zones select Popunder. By default the in-line code is switched off, so to enable it you will see that there are two options:<\/span><\/p>\n