{"id":33109,"date":"2019-04-25T11:44:19","date_gmt":"2019-04-25T09:44:19","guid":{"rendered":"https:\/\/www.exoclick.com\/exoclick-network-statistics-q1\/"},"modified":"2024-02-28T17:12:33","modified_gmt":"2024-02-28T16:12:33","slug":"exoclick-network-statistics-q1","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/zh-hans\/exoclick-network-statistics-q1\/","title":{"rendered":"ExoClick network statistics Q1"},"content":{"rendered":"

Each quarter our Business Intelligence team examines our network data. For Q1 2019 we looked at statistics for The Bidder and the ad formats: Push Notifications and Native.<\/p>\n

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The ExoClick Bidder <\/b><\/p>\n

Advertisers are continuing to use our Bidder tool to automate their bidding and blocking of under performing ad zones.\u00a0<\/span>Comparing Q4 2018 with Q1 2019 the number of unique active campaigns has increased by 62.67% with an increase of 64.88% of average rules per campaign.<\/span><\/p>\n

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More advertisers are now using this automation tool. In Q1 we saw a month on month increase of new unique Bidder users and a significant increase in rules created. <\/span><\/p>\n

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What criteria were advertisers selecting to create their rules in Q1?<\/span><\/p>\n

CTR <\/span> 30.45% <\/span><\/p>\n

Goals<\/span> 29.41%<\/span><\/p>\n

Clicks<\/span> 21:73%<\/span><\/p>\n

eCPA<\/span> 18.37%<\/span><\/p>\n

ROI<\/span> 0.04%<\/span><\/p>\n

 <\/p>\n

Push Notifications<\/b><\/p>\n

ExoClick\u2019s user base for Push Notifications has seen strong increases comparing Q4 2018 with Q1 2019. Active users have grown by 243.64% and Subscribed users up by 107.28%<\/span><\/p>\n

The top 5 markets by value for Push Notification on ExoClick’s network for Q1 2019 were:<\/span><\/p>\n

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Verticals<\/b><\/p>\n

Dating is one of the biggest verticals in these 5 GEOs for this format. Coming in the #1 position in USA, Germany and the UK and second position in India and Italy.\u00a0<\/span>Men’s nutra products is the #1 vertical in India and Italy and the #2 vertical in USA.\u00a0<\/span>Offers promoting blogs, news & viral content are #3 in the USA, India, Italy and UK.<\/span><\/p>\n

To help you as an advertiser here are the top 5 verticals of the top 5 markets on our network with the Push Notification ad format and CTRs to help you make media buying decisions:<\/span><\/p>\n

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 <\/p>\n

Native advertising<\/b><\/p>\n

ExoClick increased the number of Native impressions served in Q1 compared to Q4 last year with a 13.14% increase in impressions and a 25% increase in clicks. The top 5 markets for Native advertising by value on ExoClick’s network for Q1 2019 were:<\/span><\/p>\n

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Verticals<\/b><\/p>\n

Check out the verticals for these 5 GEOs and CTRS using Native:<\/span><\/p>\n

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Native impressions Carrier vs Wifi<\/b><\/p>\n

In Q1, we served 28.59% more Native impressions on Carrier and 17.79% on Wifi compared to the previous quarter.<\/span><\/p>\n

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For Q1 our Business Intelligence team examined our network data for the ExoClick Bidder and the ad formats: Push Notifications and Native.<\/p>\n","protected":false},"author":5,"featured_media":33100,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[646,463,441,627],"tags":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\t\n\t\n\t\n