{"id":30553,"date":"2018-12-12T10:44:03","date_gmt":"2018-12-12T09:44:03","guid":{"rendered":"https:\/\/www.exoclick.com\/7-emoji-tips-for-push-notification-campaigns\/"},"modified":"2019-11-15T11:03:09","modified_gmt":"2019-11-15T10:03:09","slug":"7-emoji-tips-for-push-notification-campaigns","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/zh-hans\/7-emoji-tips-for-push-notification-campaigns\/","title":{"rendered":"7 emoji tips for push notification campaigns"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Push notification messages increase engagement when emojis are included in the message. ExoClick\u2019s push notification ad format allows advertisers to include emojis in their title text and\/or description texts. There are 2,823 emojis in the Unicode Standard and this blog post gives you some tips on how to use emojis in your campaigns.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Emotive emojis<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Emojis are fun and relatable and they enhance communication by providing direct images and emotions and feelings that are universally understood. Emojis can convey a lot more than words and when used correctly, they make you feel something, whether that\u2019s excitement, recognition or happiness. In fact, according to <\/span><a href=\"https:\/\/exploringyourmind.com\/brain-process-emojis\/\"><span style=\"font-weight: 400;\">scientists<\/span><\/a><span style=\"font-weight: 400;\">, when a person sees an emoji in a message, their brain lights up the same way as when they see a human face. The brain recognizes emojis as non-verbal information, and as a result, emojis are then processed as emotions. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">So emojis have the power to change the mood of the user who is reading them and because they evoke a human reaction, so they can really help marketeers connect with consumers on a one-to-one level. <\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Emoji statistics<\/b><b><br \/>\n<\/b><b>Email marketing<\/b><span style=\"font-weight: 400;\">: According to <\/span><a href=\"https:\/\/movableink.com\/blog\/6-ways-to-get-your-subject-line-noticed\/\"><span style=\"font-weight: 400;\">Moveable Ink<\/span><\/a><span style=\"font-weight: 400;\">, more than 50% of brands that used emojis in their email subject lines had higher unique open rates. These digital icons help messages stand out in the crowded inbox and capture the consumer\u2019s attention.<\/span><\/p>\n<p><b>Social media<\/b><span style=\"font-weight: 400;\">: According to <\/span><a href=\"https:\/\/www.socialmediatoday.com\/social-networks\/7-ways-use-emojis-social-media-marketing\"><span style=\"font-weight: 400;\">Social Media Today<\/span><\/a><span style=\"font-weight: 400;\"> emojis result in 25.4% more engagement on Twitter, 57% more likes, 33% more comments, and 33% more shares on Facebook and almost 50% of all comments and captions contain emojis on Instagram.<\/span><\/p>\n<p><b>Push Notification tap though<\/b><span style=\"font-weight: 400;\">: According to <\/span><a href=\"https:\/\/www.sailthru.com\/marketing-blog\/emojis-increase-push-notification\/\"><span style=\"font-weight: 400;\">Sailthru<\/span><\/a><span style=\"font-weight: 400;\"> push notifications with emojis get an average of 25% greater direct tap throughs compared to the same message without emojis.<\/span><\/p>\n<p><strong>ExoClick Network stats<\/strong>: Our BI stats show a higher CTR when an emoji is included. Using an emoji in the title increases CTR by <span style=\"font-weight: 400;\">7% and an emoji in the description increases CTR by 13%, compared to the CTRs when no emoji is used.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>7 emoji tips to &#x1f680; engagement<\/b><\/p>\n<p><b>1. Minimize to maximize<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Adding emojis to your push notification message enables you to shorten your text to make it more punchy, effective and easier\/quicker to read.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-30498\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/1.png\" alt=\"\" width=\"741\" height=\"198\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/1.png 741w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/1-150x40.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/1-300x80.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/1-720x192.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/1-530x142.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/1-320x86.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/1-526x141.png 526w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/><\/p>\n<p><b>2. Be creative<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Taking tip 1 even further you could use several different emojis at a time, but make sure the emojis tell a story, don\u2019t overuse emojis just for the sake of it. Here\u2019s an example with the Garden of Eden story.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-30507\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/2.png\" alt=\"\" width=\"741\" height=\"198\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/2.png 741w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/2-150x40.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/2-300x80.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/2-720x192.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/2-530x142.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/2-320x86.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/2-526x141.png 526w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/><\/p>\n<p><b>3. Categorise<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Use an emoji that categorises your subject and place it before your text. For example, if its a sports message about soccer add a &#x26bd;. If the user is a soccer fan then he will read your text. Here&#8217;s a tennis example:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-30516\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/3.png\" alt=\"\" width=\"741\" height=\"198\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/3.png 741w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/3-150x40.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/3-300x80.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/3-720x192.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/3-530x142.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/3-320x86.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/3-526x141.png 526w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/><\/p>\n<p><b>4. Emphasise<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Use an emoji to add extra emphasis to your message instead of an exclamation mark at the end.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-30579 size-full\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/4-1.png\" alt=\"\" width=\"741\" height=\"198\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/4-1.png 741w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/4-1-150x40.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/4-1-300x80.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/4-1-720x192.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/4-1-530x142.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/4-1-320x86.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/4-1-526x141.png 526w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/><\/p>\n<p><b>5. Drive urgency<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Promote a time-sensitive offer using the &#x23f0;, &#x23f3; or &#x1f4a3;emojis.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-30534\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/5.png\" alt=\"\" width=\"741\" height=\"198\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/5.png 741w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/5-150x40.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/5-300x80.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/5-720x192.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/5-530x142.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/5-320x86.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2018\/12\/5-526x141.png 526w\" sizes=\"(max-width: 741px) 100vw, 741px\" \/><\/p>\n<p><b>6. Adopt an emoji<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Use an emoji that is similar to your brand or logo, for example, Pacha Nightclub can use the &#x1f352; emoji because their brand consists of two cherries. Is there an emoji similar to your logo?<\/span><\/p>\n<p><b>7. Choose the right one<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Emojis have been around for quite some time now and are constantly evolving, with many new ones being added to an ever growing list. A lot of emojis may be seen to have different meanings to different people or cultures, so make sure that you research the meanings behind emojis before using them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Visit our FAQ <a href=\"https:\/\/www.exoclick.com\/help\/?token=\/en-gb\/article\/97-how-to-add-emojis-to-your-push-notification-campaigns\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a> to find out how to integrate emojis into your push notification campaigns.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Push notification messages increase engagement when emojis are included in the message. Check out these 7 emoji tips to &#x1f680; engagement!<\/p>\n","protected":false},"author":5,"featured_media":30544,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[431,465,442,627],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 emoji tips for push notification campaigns - ExoClick<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/zh-hans\/7-emoji-tips-for-push-notification-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 emoji tips for push notification campaigns\" \/>\n<meta property=\"og:description\" content=\"Push notification messages increase engagement when emojis are included in the message. 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