{"id":24422,"date":"2018-05-18T11:13:16","date_gmt":"2018-05-18T09:13:16","guid":{"rendered":"https:\/\/www.exoclick.com\/pre-roll-in-stream-video-format-campaign-settings-and-our-recommendations\/"},"modified":"2021-07-19T15:00:39","modified_gmt":"2021-07-19T13:00:39","slug":"pre-roll-in-stream-video-format-campaign-settings-and-our-recommendations","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/zh-hans\/pre-roll-in-stream-video-format-campaign-settings-and-our-recommendations\/","title":{"rendered":"Pre-roll in-stream video format: campaign settings and our recommendations"},"content":{"rendered":"

How it works<\/strong>
\nExoClick serves 20 million daily in-stream video ads on +500 premium sites in our Marketplace. Our in-stream video ad format is compatible with all major video players and automatically plays when a consumer clicks on a website’s video content. It is customizable with clickable calls to action and has a very high conversion rate. See a demo here<\/a>.<\/p>\n

1. In-Stream pricing models<\/strong>
\nAn advertiser can select one of two pricing models<\/a>:
\nCPV (cost per view)<\/strong> – Suitable for campaigns having a very high CTR but a low view rate. Here the advertiser sets the cost which is triggered when 10 seconds of the video ad has been displayed to a user at normal speed. Note, when a campaign is set on CPV the advertiser is not charged for clicks.
\nCPC (cost per click)<\/strong> – Suitable for campaigns having a very high view rate but a low CTR. The cost is the price when the visitor clicks on the in-stream video ad.<\/p>\n

Tip: at the beginning of the test, launch a campaign with a minimum bid (CPV or CPC), but increase it as necessary, in order to get more traffic from Premium sites. Several Premium sites have higher win bids.<\/em><\/strong><\/p>\n

2. Devices<\/strong>
\nCreate separate campaigns for Desktop and Mobile because performance metrics (CTR and view rate) & optimisation strategies vary for each device type.<\/p>\n

3. Technical requirements<\/strong>
\nTechnical requirements<\/a> for video ads:
\nType: MPEG-4 video (video\/mp4)
\nVideo Codec: H.264
\nAudio Codec: MPEG-4 AAC
\nVideo File Size: up to 50MB.
\nMaximum Duration: Minimum 15 seconds, no limitation on maximum duration but consider the file size limitation above.<\/p>\n

Tip: We recommend you to make a video of 20 to 30 seconds.<\/strong><\/em><\/p>\n

4. Marketing materials<\/strong>
\nInclude a logo or brand name and a CTA (call to action) such as \u201cClick Here\u201d, \u201cSee more pictures\u201d, \u201cGet a promo code\u201d, etc (otherwise the user does not always understand what to do next after viewing the video ad.)
\nDo not add a \u201cSkip ad\u201d button within the video ad, this “button” will be implemented by the publisher.<\/p>\n

Tip: Typically the user can skip the video ad after 5 seconds of viewing and start watching the video content he originally clicked on. So ensure that the CTA appears in the first 5 seconds of the video ad.<\/strong><\/em><\/p>\n

5. Video background music<\/strong>
\nMake an A\/B test of the video ad with and without music. There is a lot of royalty free music available online, try these sites:
\nEpidemic Sound<\/a>, Beatsuit<\/a>, Art List<\/a><\/p>\n

Tip: Use a style of music that is related to the offer\u2019s vertical, for example, sensual music works well for dating products.<\/strong><\/em><\/p>\n

6. Conversion tips<\/strong><\/p>\n