{"id":106107,"date":"2025-04-03T14:11:09","date_gmt":"2025-04-03T12:11:09","guid":{"rendered":"https:\/\/www.exoclick.com\/?p=106107"},"modified":"2025-06-17T08:58:20","modified_gmt":"2025-06-17T06:58:20","slug":"boost-your-website-revenue-with-video-ads","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/zh-hans\/boost-your-website-revenue-with-video-ads\/","title":{"rendered":"Boost your website revenue with Video ads"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Are you a Publisher looking to monetize your website traffic? In this article, we will look at how to boost your website revenue with Video ads. We will also dive into all the available Video ad formats on ExoClick and our Publishing Account Managers\u2019 best practices for Publishers using Video ad placements that larger volume traffic sites also use.\u00a0<\/span><\/p>\n<h2><b>Why use Video ad formats?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The ad spend in global Digital Video Advertising <\/span><a href=\"https:\/\/www.statista.com\/outlook\/amo\/advertising\/tv-video-advertising\/digital-video-advertising\/worldwide\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">is expected to grow at an annual rate of 6.23% from 2025 to 2030<\/span><\/a><span style=\"font-weight: 400;\">, resulting in a projected market volume of $280.76bn by 2030. <\/span><span style=\"font-weight: 400;\">Video ads are highly popular among Advertisers because they allow for a more detailed <\/span><span style=\"font-weight: 400;\">description of a product. <\/span><span style=\"font-weight: 400;\">Watching video ads has become a routine part of daily life on social media and websites, leading most end users to expect this format.\u00a0<\/span><\/p>\n<h3><b>Why use ExoClick for Video formats?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">As a Publisher with ExoClick, you can seamlessly add video zones to your website directly from your Admin Panel. Additionally, you can control the placement of video ad zones shown to your users, enhancing their experience by targeting specific verticals on different pages or within available zones. This customization creates a more personalized experience for the end user. So, let\u2019s take a look at how to boost your website revenue with Video ads and the best practices for Publishers using Video ad placements.<\/span><\/p>\n<h2><b>In-Stream Video ads<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In-Stream Video ads will show on a Publisher&#8217;s site inside an HTML5 video player. It works with all major video players and automatically plays within the video content that the end user has chosen to watch. Because the end user has chosen to watch the content, this ad will most likely be watched in full screen mode, making it more impactful. With high conversion rates, In-Stream ads are available for bidding with CPM, CPC &amp; CPV.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">ExoClick also provides free tools compatible with all ad formats, like the<\/span> <a href=\"https:\/\/www.exoclick.com\/zh-hans\/publishers-meet-fluid-player-the-lightweight-html-5-video-player\/\" target=\"_blank\" rel=\"noopener\"><b>Fluid Player<\/b><\/a><span style=\"font-weight: 400;\">, which is an open-source video player that can be implemented on your website! This lightweight video player assists with fast loading speeds, therefore increasing the overall website performance. But ExoClick\u2019s In-Stream ad format will work with any industry standard HTML video player.<\/span><\/p>\n<h3><b>Placement options for In-Stream Video ads<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Within In-Stream Video ads, there are three placement options: Pre-roll, Mid-roll, and Post-roll. They all include a \u2018skip ad\u2019 button that end users can click after 5 seconds (just like YouTube!).\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Pre-roll:<\/b><span style=\"font-weight: 400;\"> The ad is shown at the very beginning, right before the actual content starts playing. This means that even if the end user stops watching before the video ends, they will see the ad.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mid-roll: <\/b><span style=\"font-weight: 400;\">The ad is played during the video, like an intermission or ad break, similar to traditional TV advertising.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Post-roll: <\/b><span style=\"font-weight: 400;\">This format plays near to or at the end of the video content, depending on the Publisher\u2019s preference.<\/span><\/li>\n<\/ul>\n<h3><b>Best practices for Publishers using In-Stream Video ad placements<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Include the \u2018Skip ad\u2019 button: <\/b><span style=\"font-weight: 400;\">This button is user-friendly and improves the end user&#8217;s experience of the website. Allowing the end user the freedom to skip the ad and go directly to the content they are waiting to watch. Because of this it increases the value of your ad zone because if an end user ignores the Skip button and watches the ad, the end user is genuinely interested in the offer.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enable <\/b><a href=\"https:\/\/docs.exoclick.com\/docs\/vast-wrapper\/\" target=\"_blank\" rel=\"noopener\"><b>VAST Wrappers<\/b><\/a><b>: <\/b><span style=\"font-weight: 400;\">Select \u2018VAST Wrapper Support\u2019 in the ad zone in order to have the best results. This can greatly assist Advertisers who want to target the ad zones because Advertisers who use VAST wrapper campaigns tend to have higher CPMs and can rotate more dynamic content, such as Live Streams.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Add the <\/b><a href=\"https:\/\/www.exoclick.com\/zh-hans\/ultimate-guide-to-publishing\/#cta-feature\" target=\"_blank\" rel=\"noopener\"><b>CTA Feature<\/b><\/a><b>: <\/b><span style=\"font-weight: 400;\">This allows your Advertisers to add a Call to Action on their video ads to direct the end user to their offer\u2019s landing page. Below are the available options for your Advertisers when you use Fluid Player add<\/span><a href=\"https:\/\/docs.fluidplayer.com\/docs\/configuration\/ads\/#adctatext\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> this code<\/span><\/a><span style=\"font-weight: 400;\">. The CTA feature increases clicks for Advertisers as it suggests to the end user to find out more about the offer, personalizing the CTA.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-106099 size-full\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/ezgif-7a42810940969c.gif\" alt=\"CTA feature for Video ads\" width=\"800\" height=\"435\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use Post-roll ads in your video zones<\/b><span style=\"font-weight: 400;\">: Many Publishers include a Pre-roll ad, but <\/span><a href=\"https:\/\/www.exoclick.com\/zh-hans\/publisher-case-study-earn-extra-revenue-with-post-roll-in-stream-video-ads\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Post-roll ads<\/span><\/a><span style=\"font-weight: 400;\"> are another way to generate revenue. Post-roll ads are a good option for Publishers as they play after the end user has watched the desired content, so they do not impede the user experience.<\/span><\/li>\n<li aria-level=\"1\"><b>Best ad frequency for In-Stream: <\/b><span style=\"font-weight: 400;\">For video ads, we recommend either setting the frequency yourself with a video ad playing on the 1st, 3rd, 5th, and 7th -11th. Otherwise, you can use <\/span><span style=\"font-weight: 400;\">ExoClick\u2019s <\/span><a href=\"https:\/\/www.exoclick.com\/zh-hans\/publisher-case-study-optimize-your-in-stream-ad-zones-with-exoclicks-frequency-capping\/#:~:text=ExoClick's%20Frequency%20Capping%20tool%20allows,unique%20user%20per%20minute%2Fhour.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Frequency Capping<\/span><\/a> <span style=\"font-weight: 400;\">to limit the number of times your Display or Video ads appear to the same person. According to our data, using a frequency of <\/span><b>ten minutes <\/b><span style=\"font-weight: 400;\">maximizes profits while respecting the end user experience. <\/span><a href=\"https:\/\/www.exoclick.com\/zh-hans\/publisher-case-study-optimize-your-in-stream-ad-zones-with-exoclicks-frequency-capping\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">In this case study<\/span><\/a><span style=\"font-weight: 400;\">, the Publisher experienced a +52% increase in impressions when he increased the frequency to once every 10 minutes.<\/span><\/li>\n<\/ul>\n<h2><b>Outstream Video ads<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">The Outstream Video ad format appears to users as they scroll through a website, becoming a part of their user journey. When 50% of the ad zone is visible, the video auto-plays on mute, with the option to unmute. As users scroll away, the video pauses and resumes when they return to the ad section, making the format user-friendly. When end users click the Video ad to open the Advertiser\u2019s landing page in a new tab. This format is available for bidding with CPC, CPV, and CPM.<\/span><\/p>\n<h3><b>Best practices for Publishers using Outstream Video ad placements<\/b><\/h3>\n<ul>\n<li><b>Choose the Right Placement for Outstream Video ads: <\/b><span style=\"font-weight: 400;\">Consider placing the Outstream ad zone on each page, and try placing the Outstream zone in the <\/span><a href=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/03\/Outstream-Video-Publisher-Dos-and-Donts.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">middle of the fold<\/span><\/a><span style=\"font-weight: 400;\">. To create a better user experience and performance. <\/span><span style=\"font-weight: 400;\">Additionally, try placing your Outstream ad zone between blocks of content on your site. This approach allows the ad to become part of the user\u2019s journey, improving the overall experience. By putting Outstream Video ads between the content, you can increase impressions without competing with your website\u2019s content.<\/span><\/li>\n<\/ul>\n<ul>\n<li aria-level=\"1\"><b>Best ad frequency <\/b><b>for Outstream:<\/b> <span style=\"font-weight: 400;\">Enable the \u201conce closed, hide for\u201d option and select \u201cshow on every page\u201d from the drop-down menu. This helps Video ads to appear on all pages (just as you would use for Banners).\u00a0<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-106083\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/ExoClick-Administration-Panel-03-27-2025_11_38_AM-1.png\" alt=\"Frequency capping: Best Video ad practices for Publishers\" width=\"623\" height=\"624\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/ExoClick-Administration-Panel-03-27-2025_11_38_AM-1.png 1372w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/ExoClick-Administration-Panel-03-27-2025_11_38_AM-1-300x300.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/ExoClick-Administration-Panel-03-27-2025_11_38_AM-1-1024x1024.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/ExoClick-Administration-Panel-03-27-2025_11_38_AM-1-150x150.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/ExoClick-Administration-Panel-03-27-2025_11_38_AM-1-768x769.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/ExoClick-Administration-Panel-03-27-2025_11_38_AM-1-955x956.png 955w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/ExoClick-Administration-Panel-03-27-2025_11_38_AM-1-405x406.png 405w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/ExoClick-Administration-Panel-03-27-2025_11_38_AM-1-499x500.png 499w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/ExoClick-Administration-Panel-03-27-2025_11_38_AM-1-220x220.png 220w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/ExoClick-Administration-Panel-03-27-2025_11_38_AM-1-459x460.png 459w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/ExoClick-Administration-Panel-03-27-2025_11_38_AM-1-242x242.png 242w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/ExoClick-Administration-Panel-03-27-2025_11_38_AM-1-189x189.png 189w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Optimize the view size:<\/b><span style=\"font-weight: 400;\"> Outstream Video ads are responsive, so your zone will adapt to the size of any mobile device used. But, you may like to use a customized container width of 430 px on Desktop. This is a few pixels wider than your video content thumbnails, which increases<\/span><a href=\"https:\/\/www.exoclick.com\/zh-hans\/publishers-5-successful-outstream-ad-zone-implementations\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> the number of quality clicks<\/span><\/a><span style=\"font-weight: 400;\"> and makes the zone stand out to the end user.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"wp-image-106131 aligncenter\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/outstream-video.jpg\" alt=\"How to customize Outstream Video ads\" width=\"596\" height=\"440\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/outstream-video.jpg 1372w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/outstream-video-300x221.jpg 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/outstream-video-1024x755.jpg 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/outstream-video-150x111.jpg 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/outstream-video-768x566.jpg 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/outstream-video-1296x956.jpg 1296w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/outstream-video-550x406.jpg 550w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/outstream-video-407x300.jpg 407w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/outstream-video-678x500.jpg 678w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/outstream-video-298x220.jpg 298w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/outstream-video-624x460.jpg 624w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/outstream-video-328x242.jpg 328w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/outstream-video-256x189.jpg 256w\" sizes=\"(max-width: 596px) 100vw, 596px\" \/><\/p>\n<h2><b>Video Slider<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Once a webpage has loaded, the end user will see a video ad slide from the right at the bottom of the page. This is the Video Slider format. This format is very eye-catching to the end user and can <\/span><a href=\"https:\/\/www.exoclick.com\/zh-hans\/affiliate-case-study-40-roi-with-localised-dating-offer-test-using-video-slider\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">significantly increase a Publisher\u2019s ad revenues<\/span><\/a><span style=\"font-weight: 400;\">. It is yet another great way to catch the end user\u2019s attention without disrupting their experience. It plays on mute by default, but the end user has the option to unmute the video if they would like to hear the ad. This format is available for bidding with CPC, CPV, and CPM.\u00a0<\/span><\/p>\n<h3><b>Best practices for Publishers using Video Slider ad placements<\/b><\/h3>\n<p>&nbsp;<\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use the \u2018Maximum Screen Density\u2019 feature:<\/b><span style=\"font-weight: 400;\"> This feature lets you control the percentage of the screen occupied by the ad zone when triggered. It ensures that your Video Slider ad zones are optimized for all devices, particularly mobile. It also helps maintain compliance. <\/span><span style=\"font-weight: 400;\">You can set the density in the Admin Panel in your zone configuration tab. You can choose a screen share of between 20% and 30% for the Video Slider format. These % options are Google-compliant and allow for a great user experience. Your chosen percentage depends on your website and the audience\u2019s preference. So, test out different percentages to find the one that suits your audience best.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-106091\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/video-slioder-all.png\" alt=\"Best Video ad practices for Publishers: Slider percentages\" width=\"822\" height=\"424\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/video-slioder-all.png 2351w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/video-slioder-all-300x155.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/video-slioder-all-1024x528.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/video-slioder-all-150x77.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/video-slioder-all-768x396.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/video-slioder-all-1536x792.png 1536w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/video-slioder-all-2048x1056.png 2048w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/video-slioder-all-1700x876.png 1700w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/video-slioder-all-720x371.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/video-slioder-all-530x273.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/video-slioder-all-970x500.png 970w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/video-slioder-all-320x165.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/video-slioder-all-820x423.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/video-slioder-all-469x242.png 469w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/04\/video-slioder-all-338x174.png 338w\" sizes=\"(max-width: 822px) 100vw, 822px\" \/><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>ExoClick\u2019s <\/b><a href=\"https:\/\/www.exoclick.com\/zh-hans\/ultimate-guide-to-publishing\/#cta-feature\" target=\"_blank\" rel=\"noopener\"><b>CTA Feature<\/b><\/a><b>: <\/b><span style=\"font-weight: 400;\">This feature can also be used for Slider Video ads.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Best ad frequency <\/b><b>for Slider: <\/b><span style=\"font-weight: 400;\">Choosing a non-intrusive ad frequency for your Slider ads is important to control when the ad will be shown to the same user again. For Slider ads, our Account Managers recommend setting the frequency anywhere from once every 10 minutes and up to once per hour for the best user experience! The key here is to experiment on different devices and GEOs to find the best performance.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><b>Conclusion: Best practices for Video ad placements<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Now you know how to b<\/span>oost your website revenue with Video ads and<span style=\"font-weight: 400;\">\u00a0the Video ad formats available to Publishers on the ExoClick network. Remember when trying these best practices, it is a good idea to do some A\/B testing to find the best combination of configurations for your website specifically. If you would like to make the most out of your website monetization,<a href=\"https:\/\/www.exoclick.com\/zh-hans\/%e6%b3%a8%e5%86%8c\/\"> join ExoClick today<\/a> and <\/span><a href=\"https:\/\/www.exoclick.com\/zh-hans\/%e8%81%94%e7%b3%bb%e6%88%91%e4%bb%ac\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">talk to our team<\/span><\/a><span style=\"font-weight: 400;\"> to learn the best options for your website.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publishers! It is time to boost your website revenue with Video ads. Check out our expert tips on the best Video ad practices for Publishers<\/p>\n","protected":false},"author":1247,"featured_media":106115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1130,435,403],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Boost your website revenue with Video ads - ExoClick<\/title>\n<meta name=\"description\" content=\"Publishers! It is time to boost your website revenue with Video ads. 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