Targeting

• Case study: How to optimise an In-Stream Video campaign

  

  Oscar Amores — Senior Media Buyer

  October 22, 2020 — Ad formats, Advertisers, Bidder, Case study, Games, Mobile, Pre-roll in-stream, Targeting, Tips, Video
  

  Campaign period: 13 August - 17 September 2020 Offer: Mobile Game Ad format: In-stream video Device: Android Ad network: ExoClick GEO: USA Many advertisers are still unsure of how to optimise their video campaigns. In this case study I will show you how to set up a test campaign and then optimise it. The goals of this case study were: To show the value of generating data by first testing... Read More

• Campaign creation updated with new features

  

  Juanma Cortes — Head of Technical Support

  February 17, 2020 — Advertisers, Platform features, Targeting, Tutorial
  

  ExoClick has updated the process of creating a campaign, this includes an easier campaign creation flow, a new step and several useful features including set daily limits for budget and impressions and choose how both are delivered. You can also set time limits for your campaigns. The campaign flow has changed in many ways. The current state and changes for each step are detailed below. Step 1: General Here you... Read More

• Native advertising tips for higher conversions

  

  Giles Hirst — Head of Communication

  October 28, 2019 — Advertisers, Affiliates, Business intelligence, Native, Targeting, Tips
  

  Benefits of ExoClick’s Native ads We serve very high volumes of the Native ad format, it is ExoClick’s second highest used ad format and we serve over 50 billion of them every month. This is because the majority of our top publishers have Native ad zones implemented on their websites. Native ads are also cheaper to bid for than ordinary banner formats, plus ExoClick’s platform has lots of great tools... Read More

• 7 ExoClick innovations from 2018

  

  Giles Hirst — Head of Communication

  December 18, 2018 — Ad formats, Advertisers, Affiliates, Compliance, Dating, Desktop, Devices, email clicks, Google, Members traffic, Mobile, Native, Platform features, Publishers, Targeting
  

  As 2018 comes to a close, ExoClick introduced some great new platform features to help Advertisers convert their offers and help protect Publishers from Google penalisation. Check out these 7 ExoClick innovations we launched in 2018: 1. The ExoClick Bidder This new automation tool for advertisers works just like a smart assistant by automating the optimization of their campaigns. It has two functions: Automatic Bidding – allows advertisers to automatically... Read More

Newer posts »