Transparency & Consent Framework

The TCF affects website Publishers showing ads, Advertisers targeting websites that show ads with their campaigns, and end users visiting websites and seeing ads from Advertisers.

An IAB Europe TCF registered vendor

ExoClick participates in the IAB Europe Transparency & Consent Framework (TCF) and complies with its Specifications and Policies. ExoClick’s identification number within the framework is 997.

The TCF lets Publishers ask their end users for consent through a standard pop-up, and passes the end user’s choices on to ExoClick, so ads are served according to those choices. Read more in our Privacy Policy, Cookies Policy and GDPR Overview.

IAB Europe Transparency and Consent Framework: approved status, registered vendor

Step 1

The consent pop-up

When an end user visits a Publisher’s website, a cookie consent pop-up appears with buttons for the end user to set their privacy options before viewing the website’s content and ads. This is called a CMP, or Consent Management Platform. The pop-up always has 3 buttons:

  • I Accept

    The Publisher’s website can show Personalized Ads to the end user.

  • Reject All

    The Publisher’s website cannot show Personalized Ads to the end user. Only Limited Ads, which do not track the end user’s preferences, can be shown.

  • Show Purposes

    The Publisher’s website can show Personalized Ads or not, depending on the preferences the end user selects.

Step 2

What happens next

Once the end user has clicked one of the buttons, the ads served depend on the option selected:

  • Consent given

    Personalized Ads can be shown. A pixel tracking cookie is added to the end user’s session, which allows the ad-serving script to serve Personalized Ads. The first ad may still be a Limited Ad: Personalized Ads appear once the retargeting cookie is set.

  • No consent

    Only Limited Ads are shown, without retargeting.