{"id":98868,"date":"2024-01-02T13:25:29","date_gmt":"2024-01-02T12:25:29","guid":{"rendered":"https:\/\/www.exoclick.com\/publisher-case-study-optimize-your-in-stream-ad-zones-with-exoclicks-frequency-capping\/"},"modified":"2024-03-15T10:47:49","modified_gmt":"2024-03-15T09:47:49","slug":"publisher-case-study-optimize-your-in-stream-ad-zones-with-exoclicks-frequency-capping","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/ru\/publisher-case-study-optimize-your-in-stream-ad-zones-with-exoclicks-frequency-capping\/","title":{"rendered":"Publisher Case Study: Optimize your In-Stream ad zones with ExoClick\u2019s Frequency Capping"},"content":{"rendered":"

If you are a webmaster with a video website, the main goal is for your engaged users to spend as much time as possible exploring your content, and also interacting with your video ads to allow you to maximize video ad zone revenues. One way to increase the number of In-Stream ads that are shown per single end user is by enabling <\/span>ExoClick\u2019s Publisher tool<\/span><\/a> Frequency Capping, which allows you to experiment in order to find the perfect sweet spot between monetizing engaged end users and providing the best possible user experience. Which is exactly what the 2 Publishers in the following Case Study did by testing out new Frequency Capping options in order to optimize their video ad zones\u2019 performance and boost revenues. So let’s explain why you should optimize your In-Stream zones with ExoClick\u2019s Frequency Capping and the great Publisher benefits using Frequency Capping for video ad zones. We also include some tips to increase your video ad zone revenues from ExoClick Publisher account managers. All of this to help you maximize video ad zone revenues.<\/span><\/p>\n

Publisher benefits using Frequency Capping for video ad zones<\/b><\/span><\/h2>\n

ExoClick’s Frequency Capping tool allows you as a Publisher to choose the number of times that a specific visitor on your website is shown an ad. Or, in other words, determine how many impressions are shown per unique user per minute\/hour.\u00a0<\/span><\/p>\n

You can adjust the frequency capping from your admin panel, where you edit your In-Stream ad zone. You can set your zones to show as many In-Stream ads as you need, but remember: Don\u2019t overdo it! Providing a great user experience depends on finding the optimum amount of times your ads are shared, without overwhelming the end user. For In-Stream, we recommend to use a Frequency Capping between 5-15 minutes, or 1 every 2-3 videos, depending on user behavior on your website. Here are 3 Publisher benefits using Frequency Capping for video ad zones:<\/span><\/p>\n

#1 Increase your revenues:<\/b> In-Stream eCPMs are of a higher value compared to Banner eCPMs, which means that you have a greater potential to earn more revenues from your In-Stream ad zones, setting the best possible frequency for your specific website and end user behavior.\u00a0<\/span><\/p>\n

#2 Increase your In-Stream zones’ value: <\/b>Your video Impressions will increase and you will be able to offer advertisers more volumes for your In-Stream ad zones, also increasing your zones\u2019 value and demand.\u00a0<\/span><\/p>\n

#3 Achieve a great user experience: <\/b>Because you are in total control of how many times your ads are shown, you can make sure that it is just the right amount for your website and end users. Plus, after years of watching YouTube videos, online audiences are more than used to seeing ads before their selected piece of content plays. Meaning that they are more than happy to see an ad every so often whilst on your website – It is an OK price to pay to watch free online entertainment! To ensure that the user has the option to close the video ad, ensure that the Skip button is set to 5 seconds.<\/span><\/p>\n

So now we have discussed the Publisher benefits using Frequency Capping for video ad zones, let’s now look at 2 Publishers that optimized their In-Stream video ad zones and maximized revenues using ExoClick\u2019s Frequency Capping tool.<\/span><\/p>\n

#1 Publisher Case Study Mobile and Desktop<\/b><\/span><\/h2>\n

In order to give you real tips to increase your video ad zone revenues, her’s the first case study. Publisher number 1 wasn\u2019t getting the amount of impressions, views and revenues that he was hoping for. Upon reviewing his In-Stream ad zones with his Account Manager, the conclusion was that the frequency in which his ads were shown just wasn\u2019t high enough:\u00a0<\/span><\/b><\/p>\n