{"id":92078,"date":"2023-01-23T13:06:40","date_gmt":"2023-01-23T12:06:40","guid":{"rendered":"https:\/\/www.exoclick.com\/how-exoclick-ensures-quality-traffic-sources-for-advertisers\/"},"modified":"2024-03-18T10:33:26","modified_gmt":"2024-03-18T09:33:26","slug":"how-exoclick-ensures-quality-traffic-sources-for-advertisers","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/ru\/how-exoclick-ensures-quality-traffic-sources-for-advertisers\/","title":{"rendered":"How ExoClick ensures quality traffic sources for your advertiser offers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">ExoClick\u2019s mission is to ensure that all advertiser clients have access to high quality traffic sources. Quality traffic sources are the best performing which enable advertisers to get more conversions and maximize campaign ROI. In this article we will explain how ExoClick ensures that it offers advertisers a large range of great traffic sources. From premium traffic sources to brand new traffic sources to test.<\/span><\/p>\n<h2><b>ExoClick\u2019s quality traffic sources<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Digital marketing requires access to traffic in order to test out affiliate marketing offers to many different target audiences. Correctly targeted audiences are all potential customers. ExoClick\u2019s traffic sources consist of Premium and Run of Network (RON). Let&#8217;s look at Premium first. Premium sites are managed by ExoClick\u2019s team of Publisher account managers. There are 4 varieties: <\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Free Content entertainment sites<\/span><\/li>\n<li>Members Area dating sites<\/li>\n<li>Email lists consisting of emails of dating website members<\/li>\n<li>Social messenger apps groups with traffic from Telegram, Facebook, Instagram, Reddit, Snapchat, Twitter, Groupme, WhatsApp, TikTok, Viber, etc<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These sites have large volumes of organic, high quality traffic sources and many are exclusively on ExoClick\u2019s network.\u00a0<\/span><\/p>\n<h3><b>Premium free content sites<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Each site contains large quantities of quality content which ensures a big global audience of loyal end users. These premium publishers are experts in SEO, ensuring high search rankings, bringing more exposure of their content to end users. Daily user visits are in the 100s of millions and are quality traffic sources. There are a large range of ad formats to reach these high quality traffic sources with advertiser offers including video, display, native, rich media, push notifications, popunders, direct links and menu tabs.<\/span><\/p>\n<h3><b>Run of Network (RON) free content sites<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">These sites are free content sites and have signed up to ExoClick\u2019s platform to join our global network and create various ad zones in order to monetize their content. Ad formats include video, display, native, popunders, rich media, push notifications, menu tabs and direct links. Although bidding for RON site ad zones is less expensive than Premium sites, they bring great value to advertisers. Because new sites are being added every day, they are a great way to test brand new traffic sources with your offers.<\/span><\/p>\n<h3><b>Members Area sites<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">95% are dating sites that have huge volumes of freemium and paid for subscription members. This audience has registered with the site and is actively using the site in order to find dates and chat with other members. These high quality traffic sources consist of Tier 1 English speaking GEOs including US, UK, CA, AU, NZ, ZA and Tier 1 EU. Advertisers can target these sites with Dating offers as well as other verticals. Ad formats include <a href=\"https:\/\/www.exoclick.com\/ru\/members-area-menu-tabs-101\/\" target=\"_blank\" rel=\"noopener\">menu tabs<\/a>, display, native (including in profile), popunders, back button offers and rich media.\u00a0<\/span><\/p>\n<h3><b>Email traffic<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Again for dating, these quality traffic sources give advertisers access to opted in members of dating sites via email using ExoClick\u2019s <a href=\"https:\/\/www.exoclick.com\/ru\/email-clicks-are-one-of-the-best-traffic-sources-for-dating-offers\/\" target=\"_blank\" rel=\"noopener\">Email Clicks ad format<\/a>. Available for advertisers promoting dating offers, which makes it a perfectly targeted premium traffic source. Traffic is from Tier 1 English speaking GEOs such as US, UK, CA, AU and Tier 1 EU. All email lists are handpicked by ExoClick\u2019s account managers and only premium quality email lists are allowed on our network.\u00a0<\/span><\/p>\n<h3>Social Messenger Apps traffic<\/h3>\n<p><a href=\"https:\/\/www.exoclick.com\/ru\/new-messenger-apps-social-media-traffic-type\/\" target=\"_blank\" rel=\"noopener\">Social media groups<\/a> can be targeted across a range of different verticals and platforms. All traffic is hand picked by ExoClick account mangers and tested for quality.<\/p>\n<h2><b>What happens when a new Publisher signs up to our network?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">ExoClick is very strict before approving a new Publisher site. Our Compliance Team works 24 hours, 7 days a week and carries out a number of performance checks, before the site is allowed on our network. These checks include:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The quality of the site\u2019s content:<\/b><span style=\"font-weight: 400;\"> A website with poor and low volumes of content will have low quality traffic because end users will bounce quickly and will not come back to visit the site. Websites that are under construction or lacking in content are rejected.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>The end user experience:<\/b><span style=\"font-weight: 400;\"> Is the site easy to navigate? Is it easy to find the different categories of content on the site? Does it have a good balance between content and ad zones? A site with too many ad zones and too many different ad formats will annoy the end user and will bring less clicks for advertisers. Websites that show excessive advertising or make it difficult to view the content are rejected.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Responsiveness:<\/b><span style=\"font-weight: 400;\"> Websites that are not optimized for mobile devices will be rejected.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Only quality traffic:<\/b><span style=\"font-weight: 400;\"> Publisher\u2019s that use any tools that artificially generate impressions or clicks are not permitted. This is checked manually and ExoClick also has <\/span><span style=\"font-weight: 400;\">automatic systems in place to identify such practices to ensure the site has quality traffic sources. These sites are rejected.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Traffic testing:<\/b><span style=\"font-weight: 400;\"> The website is tested for 5 days and if the quality of the traffic is poor it is removed from our network.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Regular follow up checks:<\/b><span style=\"font-weight: 400;\"> Even websites that are accepted on our network are regularly checked to ensure they meet our standards and are still compliant with our <\/span><a href=\"https:\/\/www.exoclick.com\/ru\/%d0%bf%d0%be%d0%bb%d0%be%d0%b6%d0%b5%d0%bd%d0%b8%d1%8f\/\"><span style=\"font-weight: 400;\">Guidelines<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li>\n<\/ul>\n<h2><b>Account Managed Publisher sites<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">These sites have premium traffic sources and are managed by ExoClick Publisher account managers. The Publishing team helps websites to find the right balance between ad zones and content. This way, advertisers bidding for the zones get great visibility to ensure their offers stand out to end users. Additionally, the Menus Tabs ad formats are hand picked by our account managers to ensure each tab is a high quality traffic source for each vertical. <\/span><\/p>\n<h2><b>Traffic Share deals<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">As an advertiser, when you are testing an ad zone and you find that it is converting really well for your offer, you can also arrange traffic share deals with your account manager or Customer Success specialist <\/span><a href=\"https:\/\/www.exoclick.com\/ru\/%d1%81%d0%b2%d1%8f%d0%b6%d0%b8%d1%82%d0%b5%d1%81%d1%8c-%d1%81-%d0%bd%d0%b0%d0%bc%d0%b8\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">. Traffic share deals guarantee you quality traffic sources for <\/span><span style=\"font-weight: 400;\">a defined share of total impressions<\/span><span style=\"font-weight: 400;\"> for an ad zone over a set period of time.<\/span><\/p>\n<h2><b>Check out our Admin Panel news<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">In your admin panel each day we promote premium traffic sources. Hand picked by our account managers, these can be brand new ad zones, new quality traffic sources or existing quality traffic sources that convert well. So make sure you check them out and test them each day. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>ExoClick\u2019s mission is to ensure that all advertiser clients have access to high quality traffic sources. In this article we will explain how our network manages to keep supplying a large range of great traffic sources.<\/p>\n","protected":false},"author":24,"featured_media":92070,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[643,1127,208,489,1143,1207,920],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v18.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"ExoClick\u2019s mission is to ensure that all advertiser clients have access to premium, high quality traffic sources, here&#039;s how it works...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/ru\/how-exoclick-ensures-quality-traffic-sources-for-advertisers\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How ExoClick ensures quality traffic sources for your advertiser offers - 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