{"id":88778,"date":"2022-07-21T12:31:47","date_gmt":"2022-07-21T10:31:47","guid":{"rendered":"https:\/\/www.exoclick.com\/new-feature-call-to-action-friendly-url-for-video-formats\/"},"modified":"2024-03-18T11:46:10","modified_gmt":"2024-03-18T10:46:10","slug":"new-feature-call-to-action-friendly-url-for-video-formats","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/ru\/new-feature-call-to-action-friendly-url-for-video-formats\/","title":{"rendered":"Call To Action &#038; Friendly URL for video formats!"},"content":{"rendered":"<p class=\"p1\">Recently, ExoClick has added a new feature for video ads: the Video Call To Action (CTA). This feature allows advertisers to add a CTA text on their video ads (In-Stream, Outstream, and Slider), to easily direct the user towards their service landing page or site. Continue reading to learn more about the benefits of this new feature, and how to set it up from your ExoClick ad platform admin panel!<\/p>\n<h2 class=\"p1\"><b>Why use the new Video Call To Action feature<\/b><\/h2>\n<p class=\"p1\">Call to actions are key to let the users know what it is that they are expected to do with your video ad. They are designed to persuade a site\u2019s visitor to act quickly, encouraging clicks, sales, signups, or subscriptions, based on the information displayed on your ad.<\/p>\n<p class=\"p1\">Call To Actions need to be clear, concise, short and to the point. What the CTA text reads really depends on what it is that you want the users to do. For instance, you could be promoting a purchasable item (Click Here), or asking them to subscribe to a newsletter (Click for More), signing in to your Members Area site (See Now), playing an online game (Play Game), or even directing them to a free content site (See more, Watch Free\u2026).<\/p>\n<p class=\"p1\">So far as your intention is clear, setting the right CTA should be a relatively simple task!\u00a0<b>\u00a0<\/b><\/p>\n<p class=\"p1\">Bear in mind that, whilst Advertisers can set the CTA feature from their admin panel, Publishers are the ones who decide whether to enable or disable in zone settings for Ourstream and Slider, or are in charge of using a compatible video player to display CTA on In-Stream zones<b>.<\/b> Keep reading to find out more:<\/p>\n<h2 class=\"p1\"><b>Advertisers: How to set up ExoClick\u2019s CTA feature for Outstream and Slider ads<\/b><\/h2>\n<p class=\"p1\">If you have already used the ExoClick admin panel, you are probably familiar with the setup process. To use the new Call To Action feature, you can start the setup as usual from <a href=\"https:\/\/docs.exoclick.com\/docs\/create-campaign-step1\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\"><b>Step 1: \u2018General\u2019<\/b><\/span><\/a>, where you will be asked to select your ad format (in this case, Video).<\/p>\n<p class=\"p1\">When you get to <a href=\"https:\/\/docs.exoclick.com\/docs\/create-campaign-step2\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\"><b>Step 2: \u2018Ads\u2019<\/b><\/span><\/a>, click on the \u2018+AD VARIATIONS\u2019 button: a pop-up window with the Landing Page URL fields will open. In addition to the usual Landing Page URL field, you will see two new options: \u2018CTA Text\u2019 and \u2018Friendly URL\u2019, which you will need to fill in order to use the new ExoClick CTA feature:<\/p>\n<p class=\"p1\"><b>Step 1: Choose CTA Text &#8211;<\/b> A drop menu will show a predefined list of CTA texts for your ad:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">Automated (Default)<\/li>\n<li class=\"li1\">Click for More<\/li>\n<li class=\"li1\">Click Here<\/li>\n<li class=\"li1\">Play Game<\/li>\n<li class=\"li1\">Play Game Now<\/li>\n<li class=\"li1\">Play Now<\/li>\n<li class=\"li1\">See More<\/li>\n<li class=\"li1\">See Now<\/li>\n<li class=\"li1\">Try for Free<\/li>\n<li class=\"li1\">View Here<\/li>\n<li class=\"li1\">View More<\/li>\n<li class=\"li1\">Watch Free<\/li>\n<\/ul>\n<p class=\"p1\"><strong>Attention!<\/strong> Bear in mind that if the \u2018Automated (Default)\u2019 option is chosen, the option \u201cView More\u201d will be selected automatically.<\/p>\n<p class=\"p1\"><strong>Attention! <\/strong>The CTA display is decided by the publisher.<\/p>\n<p class=\"p1\"><b>Step 2: Choose Friendly URL &#8211;<\/b> In addition to the CTA Text, you will also be given the option to add a friendly URL:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\">The friendly URL will display on your ad as a Domain name, below the CTA.<\/li>\n<li class=\"li1\">That Domain name should be the same Domain that you are promoting<\/li>\n<li class=\"li1\">The maximum character count for your URL is 25.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\" wp-image-88764 aligncenter\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.33.png\" alt=\"CTA adding on videos\" width=\"865\" height=\"426\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.33.png 1113w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.33-300x148.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.33-1024x504.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.33-150x74.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.33-768x378.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.33-720x355.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.33-530x261.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.33-1016x500.png 1016w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.33-320x158.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.33-820x404.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.33-492x242.png 492w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.33-338x166.png 338w\" sizes=\"(max-width: 865px) 100vw, 865px\" \/><\/p>\n<p class=\"p1\">After picking your preferred CTA, you just need to pick the creatives that you want to use for your ad. Click the \u2018SELECT FILES\u2019 button, choose your video assets (either video URL or file) and click \u2018ADD\u2019 or \u2018ADD VARIATION\u2019 respectively.<\/p>\n<p class=\"p1\">Step 3 and 4 are to be set up as usual.<\/p>\n<p class=\"p1\">Having reached step 5, you will be asked to set which sites and zones you want to target for your campaign.<\/p>\n<p class=\"p4\"><span class=\"s3\">You can find more about <a href=\"https:\/\/docs.exoclick.com\/docs\/create-campaign-step1\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s4\"><b>the entire setup process here.<\/b><\/span><\/a><b>\u00a0<\/b><\/span><\/p>\n<h2 class=\"p1\"><b>Benefits to Advertisers<\/b><\/h2>\n<p class=\"p1\">The key benefits of adding a CTA to a video ad for advertisers are:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><b>Prevent Decision fatigue:<\/b> CTAs destroy users\u2019 decision fatigue and confusion by setting a very clear and visible action path, clearing other possible distractions from their vision field.<\/li>\n<li class=\"li1\"><b>Meet their needs: <\/b>You have already properly targeted your ad with the ExoClick Ad Platform. With an adequate Call To Action, you can now directly lead the site visitor\u2019s actions towards your product or service, based on the user\u2019s real and specific needs.<\/li>\n<li class=\"li1\"><b>Increased engagement: <\/b>Video content is wonderful to display a product or service in a fun and compelling way, showing the viewer what experience they can expect from it. If you have created a great video for your ad that tells a story, a CTA is a great way to condense the message, increasing engagement by encouraging a specific action.<\/li>\n<li class=\"li1\"><b>Increased CTR and conversion rates: <\/b>powerful CTAs are key to maximize conversion rates and CTRs, representing the tipping point between bounces and conversions. As they provide a clear course of action for the user, there are less chances of losing them within their user journey.<\/li>\n<\/ul>\n<h2 class=\"p1\"><b>Publishers:<\/b> <b>How to set up ExoClick\u2019s CTA feature for In-Stream Ads<\/b><\/h2>\n<p class=\"p1\">The In-Stream format won\u2019t have the CTA option in zone configuration as this format relies on whether the publisher site you have targeted uses a video player that allows CTA displays. For instance, <strong><a href=\"https:\/\/docs.fluidplayer.com\/docs\/configuration\/ads\/#adctatext\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Fluid Player is fully compatible with the new CTA feature<\/span><\/a><\/strong>, and recently has also added new features such as <strong><a href=\"https:\/\/www.exoclick.com\/ru\/fluid-player-new-update-live-stream-video-ads\/\" target=\"_blank\" rel=\"noopener\"><span class=\"s1\">Streaming Video Ads<\/span><\/a><\/strong> &#8211; check it out!<\/p>\n<p class=\"p1\">So, that means that<b> the publisher is the one who needs to set up the new feature on the player. Below you can check the FluidPlayer integration:<\/b><\/p>\n<p class=\"p1\">The CTA text can also be taken from the VAST XML that is set through the adCTATextVast parameter. So, if this parameter is set to true, it will use the text provided in the VAST XML. In case the VAST XML text is empty or this parameter is not set, it will fallback to the default set in adCTAText.<\/p>\n<div class=\"snippetcpt-wrap\" id=\"snippet-88789\" data-id=\"88789\" data-edit=\"\" data-copy=\"\/ru\/wp-json\/wp\/v2\/posts\/88778?snippet=fab9a259b8&#038;id=88789\" data-fullscreen=\"https:\/\/www.exoclick.com\/ru\/code-snippets\/video-cta\/?full-screen=1\">\n\t\t\t\t<pre class=\"prettyprint linenums lang-html\" title=\"Video CTA\">fluidPlayer(\r\n   'my-video',\r\n    {\r\n        vastOptions: {\r\n            adCTAText: 'Subscribe now!', \/\/ Default &quot;Visit now!&quot;,\r\n            adCTATextPosition: 'bottom left', \/\/Default 'bottom right',\r\n            adCTATextVast: true, \/\/ Enabled. To use the CTA text as provided in the VAST XML.\r\n        }\r\n    }\r\n);\r\n<\/pre>\n\t\t\t<\/div>\n<ul class=\"ul1\">\n<li class=\"li1\"><b>Optimize In-Stream performance: <\/b>In-Stream is the video ad format with the highest CTRs because it plays right before a site\u2019s video content that a user has specifically chosen to view. The viewer has 5 seconds before they are given the option to skip, so it is key to show a very clear CTA from the very beginning to set a clear expectation from the get-go, optimizing conversions.<\/li>\n<\/ul>\n<h2 class=\"p1\"><b>Publishers: How to enable the CTA feature in Video Zones for Outstream and Slider<\/b><\/h2>\n<p class=\"p1\">Outstream and Slider formats will have the CTA option in zone configuration. These are the steps in order to enabling\/disabling the CTA:<\/p>\n<p class=\"p1\"><b>Step 1: Create a new Ad Zone &#8211; <\/b>Go to the \u201cSites &amp; Zones\u201d tab and click \u201cNew Zone\u201d<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-88748 aligncenter\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.57.png\" alt=\"Video Ads Call To Action\" width=\"882\" height=\"113\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.57.png 1186w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.57-300x38.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.57-1024x131.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.57-150x19.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.57-768x98.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.57-720x92.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.57-530x68.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.57-320x41.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.57-820x105.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.57-526x67.png 526w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.57-338x43.png 338w\" sizes=\"(max-width: 882px) 100vw, 882px\" \/><\/p>\n<p class=\"p1\">There is a drop-down menu listing all your websites, select the one in which you want to place your ad zone.<\/p>\n<p class=\"p1\">Select the \u201cVideo\u201d category and from the drop-down menu select \u201cVideo Slider or Outstream\u201d and click \u201cNEXT\u201d.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-88756 aligncenter\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.48.png\" alt=\"How to Add CTA in Video Sliders\" width=\"888\" height=\"372\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.48.png 1191w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.48-300x126.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.48-1024x429.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.48-150x63.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.48-768x322.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.48-720x302.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.48-530x222.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.48-320x134.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.48-820x344.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.48-526x220.png 526w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.14.48-338x142.png 338w\" sizes=\"(max-width: 888px) 100vw, 888px\" \/><\/p>\n<p class=\"p1\">Edit the Video ad zone features.<\/p>\n<p class=\"p1\"><b>Step 2: CTA Overlay &#8211; <\/b>Toggle option to enable\/disable the call-to-action (CTA) which encourages the user to take action on the ad variation. If you do not want a CTA, make sure to update your code on the site in order to apply the corresponding ad zone settings.<\/p>\n<p><img loading=\"lazy\" class=\" wp-image-88740 aligncenter\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.15.05.png\" alt=\"CTA for video ads\" width=\"906\" height=\"476\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.15.05.png 1124w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.15.05-300x158.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.15.05-1024x538.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.15.05-150x79.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.15.05-768x404.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.15.05-720x379.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.15.05-530x279.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.15.05-951x500.png 951w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.15.05-320x168.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.15.05-820x431.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.15.05-460x242.png 460w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.15.05-338x178.png 338w\" sizes=\"(max-width: 906px) 100vw, 906px\" \/><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-88732 aligncenter\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.15.21.png\" alt=\"How to set up Call To Actions in Ads\" width=\"910\" height=\"406\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.15.21.png 1111w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.15.21-300x134.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.15.21-1024x457.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.15.21-150x67.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.15.21-768x343.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.15.21-720x321.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.15.21-530x237.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.15.21-320x143.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.15.21-820x366.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.15.21-526x235.png 526w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/Screenshot-2022-07-21-at-12.15.21-338x151.png 338w\" sizes=\"(max-width: 910px) 100vw, 910px\" \/><\/p>\n<h2 class=\"p1\"><b>Benefits for Publishers<\/b><\/h2>\n<p class=\"p1\">The key benefits of adding a CTA to a video ad for Publishers are:<\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><b>More control:<\/b> Control whether the advertisers can display CTAs to your page\u2019s end users.<\/li>\n<li class=\"li1\"><b>Better User Experience:<\/b> No confusing or misleading CTA messages from video ad campaigns as you control what is the best CTA for your end users.<\/li>\n<li class=\"li1\"><b>Revenue increase potential:<\/b> A strong CTA message on a video ad will generate more clicks, which will generate higher CTRs, which in turn makes the ad zone more competitive pushing up the eCPM value for the video ad zone.<\/li>\n<\/ul>\n<p>Have any further questions? Contact your Account Manager or our Customer Success Team or get in touch <strong><a href=\"https:\/\/www.exoclick.com\/ru\/%d1%81%d0%b2%d1%8f%d0%b6%d0%b8%d1%82%d0%b5%d1%81%d1%8c-%d1%81-%d0%bd%d0%b0%d0%bc%d0%b8\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/strong>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ExoClick has added a new feature for video ads: the Video Call To Action (CTA), to allow advertisers to add a CTA text on their video ads.<\/p>\n","protected":false},"author":1241,"featured_media":88812,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1127,769,1135,150,1000,241,140],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Call To Action &amp; Friendly URL for video formats! - ExoClick<\/title>\n<meta name=\"description\" content=\"ExoClick has added a new feature for video ads: the Video Call To Action (CTA), to allow advertisers to add a CTA text on their video ads.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/ru\/new-feature-call-to-action-friendly-url-for-video-formats\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Call To Action &amp; Friendly URL for video formats!\" \/>\n<meta property=\"og:description\" content=\"ExoClick has added a new feature for video ads: the Video Call To Action (CTA), to allow advertisers to add a CTA text on their video ads.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exoclick.com\/ru\/new-feature-call-to-action-friendly-url-for-video-formats\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoClick\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-21T10:31:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-18T10:46:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2022\/07\/CTA-feature-2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Anna Quiroga\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Anna Quiroga\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.exoclick.com\/ru\/new-feature-call-to-action-friendly-url-for-video-formats\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.exoclick.com\/ru\/new-feature-call-to-action-friendly-url-for-video-formats\/\"},\"author\":{\"name\":\"Anna Quiroga\",\"@id\":\"https:\/\/www.exoclick.com\/#\/schema\/person\/61e957b6fec63c5184b2aba7febbceea\"},\"headline\":\"Call To Action &#038; Friendly URL for video formats!\",\"datePublished\":\"2022-07-21T10:31:47+00:00\",\"dateModified\":\"2024-03-18T10:46:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.exoclick.com\/ru\/new-feature-call-to-action-friendly-url-for-video-formats\/\"},\"wordCount\":1307,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.exoclick.com\/#organization\"},\"articleSection\":[\"Advertiser tips\",\"Outstream\",\"Publisher tips\",\"P\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e\",\"Slider\",\"Video\",\"\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b\"],\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.exoclick.com\/ru\/new-feature-call-to-action-friendly-url-for-video-formats\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.exoclick.com\/ru\/new-feature-call-to-action-friendly-url-for-video-formats\/\",\"url\":\"https:\/\/www.exoclick.com\/ru\/new-feature-call-to-action-friendly-url-for-video-formats\/\",\"name\":\"Call To Action & Friendly URL for video formats! 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