{"id":83049,"date":"2021-04-26T10:41:20","date_gmt":"2021-04-26T08:41:20","guid":{"rendered":"https:\/\/www.exoclick.com\/?p=83049"},"modified":"2024-03-26T16:50:16","modified_gmt":"2024-03-26T15:50:16","slug":"get-faster-banner-ad-load-times-with-asynchronous-tags","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/ru\/get-faster-banner-ad-load-times-with-asynchronous-tags\/","title":{"rendered":"Get faster banner ad load times with Asynchronous Tags"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">ExoClick has added the ability for publishers to use Asynchronous Tags for desktop and mobile banners ad zones. When creating either of these zone types, Publishers can use this tag to ensure that zones are loaded onto the page asynchronously. <\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-82989 size-full\" title=\"Asynchronous tag\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-tags-image1.jpg\" alt=\"Asynchronous tag\" width=\"955\" height=\"932\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-tags-image1.jpg 955w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-tags-image1-300x293.jpg 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-tags-image1-150x146.jpg 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-tags-image1-768x750.jpg 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-tags-image1-416x406.jpg 416w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-tags-image1-307x300.jpg 307w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-tags-image1-512x500.jpg 512w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-tags-image1-225x220.jpg 225w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-tags-image1-471x460.jpg 471w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-tags-image1-248x242.jpg 248w\" sizes=\"(max-width: 955px) 100vw, 955px\" \/><\/p>\n<p><span style=\"font-size: 18pt;\"><b>3 great benefits of Asynchronous Tags:<\/b><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The ads will be able to load asynchronously, meaning that other content will be able to load while the ads are loading. This will increase performance when used on well-optimized sites.<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Publishers can now use a single request to get multiple ad zones on the same page. This is more efficient and will lead to a performance increase also.\u00a0<\/span><\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">This script avoids using some outdated JavaScript features which many developers are moving away from.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">As a Publisher, you can of course continue to use the two older scripts we provide: Standard and iFrame. Currently, some Publishers use the iFrame to ensure their page never gets blocked loading. They can continue to use it, but this new script has the same advantages, only with increased performance and ease of use. Google rankings of sites are partially based on performance, so the performance increase can result in improved Google ranking also.<\/span><\/p>\n<p><strong><span style=\"font-size: 18pt;\">Using Asynchronous Tags<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">To use an asynchronous tag, from the main screen of the Admin Panel, click on <\/span><b>New Zone<\/b><span style=\"font-weight: 400;\"> and select either <\/span><b>Banner<\/b><span style=\"font-weight: 400;\"> or <\/span><b>Mobile Banner<\/b><span style=\"font-weight: 400;\">. Once you have filled in the details for the new zone, you will be taken to the <\/span><b>Your Zone HTML Tag<\/b><span style=\"font-weight: 400;\"> screen. From the <\/span><b>Select tag type<\/b><span style=\"font-weight: 400;\"> drop-down, select <\/span><b>Asynchronous Script.<\/b><\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-82997 size-full\" title=\"Asynchronous tag set up\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-tags-image2.jpg\" alt=\"Asynchronous tag set up\" width=\"815\" height=\"936\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-tags-image2.jpg 815w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-tags-image2-261x300.jpg 261w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-tags-image2-131x150.jpg 131w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-tags-image2-768x882.jpg 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-tags-image2-354x406.jpg 354w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-tags-image2-435x500.jpg 435w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-tags-image2-192x220.jpg 192w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-tags-image2-401x460.jpg 401w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-tags-image2-211x242.jpg 211w\" sizes=\"(max-width: 815px) 100vw, 815px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This will create an asynchronous script like this:\u00a0<\/span><\/p>\n<div class=\"snippetcpt-wrap\" id=\"snippet-83006\" data-id=\"83006\" data-edit=\"\" data-copy=\"\/ru\/wp-json\/wp\/v2\/posts\/83049?snippet=feb87519b3&#038;id=83006\" data-fullscreen=\"https:\/\/www.exoclick.com\/ru\/code-snippets\/async-tag-1\/?full-screen=1\">\n\t\t\t\t<pre class=\"prettyprint linenums lang-json\" title=\"Async tag 1\">&lt;script async type=&quot;application\/javascript&quot; src=&quot;https:\/\/adservingdomain.com\/ad-provider.js&quot;&gt;&lt;\/script&gt;\r\n\r\n &lt;ins class=&quot;adsbyexoclick&quot; data-zoneid=&quot;1234567&quot;&gt;&lt;\/ins&gt;\r\n\r\n &lt;script&gt;\r\n(AdProvider = window.AdProvider || []).push({&quot;serve&quot;: {}});\r\n&lt;\/script&gt;<\/pre>\n\t\t\t<\/div>\n<p><span style=\"font-weight: 400;\">You can use this script to show either a <\/span><b>Single Zone <\/b><span style=\"font-weight: 400;\">that is loaded asynchronously or to put multiple existing banner zones onto a single page.\u00a0<\/span><\/p>\n<p><strong>Single Zone:<\/strong> <span style=\"font-weight: 400;\">To use the script for a single zone, simply copy the code onto your site as you do with any normal script. <\/span><\/p>\n<p><strong>Multiple Zones:<\/strong> To use this script for multiple zones, copy the code onto your site, and repeat the middle section, the &lt;ins&gt; element, for each zone you wish to put on the page. Replace the data-zoneid with the id for these existing zones (e.g. 111, 222, 333):<\/p>\n<div class=\"snippetcpt-wrap\" id=\"snippet-83008\" data-id=\"83008\" data-edit=\"\" data-copy=\"\/ru\/wp-json\/wp\/v2\/posts\/83049?snippet=feb87519b3&#038;id=83008\" data-fullscreen=\"https:\/\/www.exoclick.com\/ru\/code-snippets\/asunc-tag-2\/?full-screen=1\">\n\t\t\t\t<pre class=\"prettyprint linenums lang-json\" title=\"Asunc tag 2\">&lt;script async type=&quot;application\/javascript&quot; src=&quot;https:\/\/adservingdomain.com\/ad-provider.js&quot;&gt;&lt;\/script&gt;\r\n\r\n&lt;ins class=&quot;adsbyexoclick&quot; data-zoneid=&quot;111&quot;&gt;&lt;\/ins&gt;\r\n&lt;ins class=&quot;adsbyexoclick&quot; data-zoneid=&quot;222&quot;&gt;&lt;\/ins&gt;\r\n&lt;ins class=&quot;adsbyexoclick&quot; data-zoneid=&quot;333&quot;&gt;&lt;\/ins&gt;\r\n&lt;ins class=&quot;adsbyexoclick&quot; data-zoneid=&quot;444&quot;&gt;&lt;\/ins&gt;\r\n\r\n &lt;script&gt;\r\n(AdProvider = window.AdProvider || []).push({&quot;serve&quot;: {}});\r\n&lt;\/script&gt;\r\n<\/pre>\n\t\t\t<\/div>\n<p><span style=\"font-size: 18pt;\"><strong>Performance Benefits of using Asynchronous Scripts<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Document.write can impede performance, as it blocks the rendering of the entire document until it is complete. It is not normally used for regular banners, as we can use other ways of rendering content there.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">HTML Banners, however, may have HTML and Javascript of their own, which may use document.write, and other code specific to them. To avoid any problems with this specific code, we constrain HTML banners within an iFrame.\u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a document.write is used inside this iFrame it is not detrimental to performance, as it is not preventing anything from loading on the main page. The new asynchronous script doesn&#8217;t need to use document.write for anything except HTML Banners, and will never suffer from performance issues related to document.write when serving them.\u00a0<\/span><\/p>\n<p><strong><span style=\"font-size: 18pt;\">Async Tag Speed Test<\/span><\/strong><\/p>\n<p><span style=\"font-weight: 400;\">We tested three tags on a blank website with different ExoClick ad formats. The objective was to measure the amount of time it took for the page to become fully interactive (Time To Interactive) using <\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\"><span style=\"font-weight: 400;\">Google PageSpeed Insights<\/span><\/a><span style=\"font-weight: 400;\">. The results are shown in the following table:<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-83025 size-full\" title=\"Our test results\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-table.jpg\" alt=\"Test results async tags\" width=\"808\" height=\"428\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-table.jpg 808w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-table-300x159.jpg 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-table-150x79.jpg 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-table-768x407.jpg 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-table-720x381.jpg 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-table-530x281.jpg 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-table-320x170.jpg 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/async-table-457x242.jpg 457w\" sizes=\"(max-width: 808px) 100vw, 808px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, there is a significant improvement in ad loading speed using async tags compared to the previous sync tag.\u00a0 Specifically, there is a <\/span><b>2.5-fold increase on Desktop<\/b><span style=\"font-weight: 400;\"> and a<\/span><b> 2-fold increase on Mobile<\/b><span style=\"font-weight: 400;\">. The async tag is also slightly faster than the load times of iFrames. This is because async tags don\u2019t block the page while they load. Using the new async script, website content can load while the ads are requested, which has a positive impact on the overall page load times.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publishers can use our Asynchronous Tag to ensure that banner zones are loaded faster for improved website performance which could improve Google rankings.<\/p>\n","protected":false},"author":20,"featured_media":83039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1215,1135,150,140],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Get faster banner ad load times with Asynchronous Tags - ExoClick<\/title>\n<meta name=\"description\" content=\"Publishers can use our Asynchronous Tag to ensure that banner zones are loaded faster for improved website performance which could improve Google rankings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/ru\/get-faster-banner-ad-load-times-with-asynchronous-tags\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Get faster banner ad load times with Asynchronous Tags\" \/>\n<meta property=\"og:description\" content=\"Publishers can use our Asynchronous Tag to ensure that banner zones are loaded faster for improved website performance which could improve Google rankings.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exoclick.com\/ru\/get-faster-banner-ad-load-times-with-asynchronous-tags\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoClick\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-26T08:41:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-26T15:50:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2021\/04\/BP-speed-banner.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Juanma Cortes\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Juanma Cortes\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.exoclick.com\/ru\/get-faster-banner-ad-load-times-with-asynchronous-tags\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.exoclick.com\/ru\/get-faster-banner-ad-load-times-with-asynchronous-tags\/\"},\"author\":{\"name\":\"Juanma Cortes\",\"@id\":\"https:\/\/www.exoclick.com\/#\/schema\/person\/86c17743ee91b9d52e7b648e03a56168\"},\"headline\":\"Get faster banner ad load times with Asynchronous Tags\",\"datePublished\":\"2021-04-26T08:41:20+00:00\",\"dateModified\":\"2024-03-26T15:50:16+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.exoclick.com\/ru\/get-faster-banner-ad-load-times-with-asynchronous-tags\/\"},\"wordCount\":650,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.exoclick.com\/#organization\"},\"articleSection\":[\"Async tags\",\"Publisher tips\",\"P\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e\",\"\u0412\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u0438 \u041f\u043b\u0430\u0442\u0444\u043e\u0440\u043c\u044b\"],\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.exoclick.com\/ru\/get-faster-banner-ad-load-times-with-asynchronous-tags\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.exoclick.com\/ru\/get-faster-banner-ad-load-times-with-asynchronous-tags\/\",\"url\":\"https:\/\/www.exoclick.com\/ru\/get-faster-banner-ad-load-times-with-asynchronous-tags\/\",\"name\":\"Get faster banner ad load times with Asynchronous Tags - 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