{"id":78459,"date":"2020-05-15T15:09:15","date_gmt":"2020-05-15T13:09:15","guid":{"rendered":"https:\/\/www.exoclick.com\/new-push-notification-720x480-ad-fomat\/"},"modified":"2023-11-10T11:02:54","modified_gmt":"2023-11-10T10:02:54","slug":"new-push-notification-720x480-ad-fomat","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/ru\/new-push-notification-720x480-ad-fomat\/","title":{"rendered":"Larger Push Notification 720&#215;480 ad format"},"content":{"rendered":"<p>ExoClick has added a new campaign ad format for Push Notifications called <strong>Push Notifications 720&#215;480<\/strong>, which allows advertisers to upload one 720x480px image to use for both the icon and the main creative image. Additionally Carrier and IP Ranges targeting options have been added to this ad format. The smaller sized 192x192px Push Notification format which will now be displayed in your Admin Panel as Push Notifications (Deprecated).<\/p>\n<p><b>Advantages to Publishers<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Larger image formats mean higher CTRs which rewards you with higher CPM bids.<\/span><\/li>\n<\/ul>\n<p><b>Advantages to Advertisers<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">A large image format allows you to be more informative and more compelling with your offer, making it more appealing to the end user and generating a much higher CTR.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Additional targeting features: For both 720x480px and 192x192px sizes you can target Carriers and IP Ranges to enable carrier billing integration for end users to easily purchase your offer.<\/span><\/li>\n<li>Additional dynamic tokens: Previously only available for Native ads, now you can use dynamic tokens for Push Notifications in titles and descriptions. Read the tutorial <a href=\"https:\/\/docs.exoclick.com\/docs\/create-campaign-step2\/#using-dynamic-tokens-in-native-ads-and-push-notifications\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a>.<\/li>\n<\/ul>\n<p>Here is an example of how the format looks to end users:<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-79048\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/How-a-push-notification-looks.jpg\" alt=\"What a push notification message looks like\" width=\"500\" height=\"1083\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/How-a-push-notification-looks.jpg 500w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/How-a-push-notification-looks-139x300.jpg 139w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/How-a-push-notification-looks-473x1024.jpg 473w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/How-a-push-notification-looks-69x150.jpg 69w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/How-a-push-notification-looks-441x956.jpg 441w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/How-a-push-notification-looks-187x406.jpg 187w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/How-a-push-notification-looks-231x500.jpg 231w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/How-a-push-notification-looks-102x220.jpg 102w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/How-a-push-notification-looks-212x460.jpg 212w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/How-a-push-notification-looks-112x242.jpg 112w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p><strong>Publishers<\/strong><br \/>\nIf you are a Publisher with Push Notification ad zones active you <strong>MUST<\/strong> update the <strong>worker.js<\/strong> file which is available in the code snippet section within the Admin Panel, we recommend that you do this immediately to take advantage of the new 720&#215;480 campaign demand.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone wp-image-78379 size-full\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p1-1.png\" alt=\"\" width=\"906\" height=\"519\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p1-1.png 906w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p1-1-300x172.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p1-1-150x86.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p1-1-768x440.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p1-1-709x406.png 709w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p1-1-524x300.png 524w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p1-1-873x500.png 873w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p1-1-320x183.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p1-1-803x460.png 803w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p1-1-422x242.png 422w\" sizes=\"(max-width: 906px) 100vw, 906px\" \/><\/p>\n<p><strong>Advertisers<\/strong><br \/>\n<strong>Existing Push campaigns<\/strong><br \/>\nThe older 192x192px Push Notification (Depreciated) can still be edited. You are able to <strong>edit\/play\/restore<\/strong>. Additionally, you are able to copy the campaign and assign a new ad type and upload new variations.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-78387\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p2.png\" alt=\"\" width=\"2568\" height=\"884\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p2.png 2568w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p2-300x103.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p2-1024x352.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p2-150x52.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p2-768x264.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p2-1536x529.png 1536w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p2-2048x705.png 2048w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p2-1700x585.png 1700w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p2-720x248.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p2-530x182.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p2-1452x500.png 1452w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p2-320x110.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p2-820x282.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p2-526x181.png 526w\" sizes=\"(max-width: 2568px) 100vw, 2568px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>New Push campaigns<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Campaign creation is exactly the same as before, the only change is that you will be required to\u00a0 upload your creative using the <strong>new larger 720x480px size<\/strong>.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-78395\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p3.png\" alt=\"\" width=\"1791\" height=\"801\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p3.png 1791w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p3-300x134.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p3-1024x458.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p3-150x67.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p3-768x343.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p3-1536x687.png 1536w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p3-1700x760.png 1700w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p3-720x322.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p3-530x237.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p3-1118x500.png 1118w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p3-320x143.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p3-820x367.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p3-526x235.png 526w\" sizes=\"(max-width: 1791px) 100vw, 1791px\" \/><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-78411\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p4-1.png\" alt=\"\" width=\"1631\" height=\"379\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p4-1.png 1631w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p4-1-300x70.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p4-1-1024x238.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p4-1-150x35.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p4-1-768x178.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p4-1-1536x357.png 1536w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p4-1-720x167.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p4-1-530x123.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p4-1-320x74.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p4-1-820x191.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p4-1-526x122.png 526w\" sizes=\"(max-width: 1631px) 100vw, 1631px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This <\/span><b>new image size<\/b><span style=\"font-weight: 400;\"> will allow you to <\/span><b>display <\/b><span style=\"font-weight: 400;\">correctly both the<\/span><b> icon and a large image<\/b><span style=\"font-weight: 400;\"> when the Push Notification is displayed (if supported by the <\/span><b>device you are targeting<\/b><span style=\"font-weight: 400;\">.)<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>New targeting options<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Carrier and IP ranges can be selected in Targeting section for Push Notifications campaigns.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-78419\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p5.png\" alt=\"\" width=\"1631\" height=\"1923\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p5.png 1631w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p5-254x300.png 254w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p5-869x1024.png 869w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p5-127x150.png 127w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p5-768x905.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p5-1303x1536.png 1303w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p5-811x956.png 811w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p5-344x406.png 344w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p5-424x500.png 424w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p5-187x220.png 187w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p5-390x460.png 390w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/p5-205x242.png 205w\" sizes=\"(max-width: 1631px) 100vw, 1631px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If you require further information please contact your Account Manager or a Customer Success Specialist <\/span><a href=\"https:\/\/www.exoclick.com\/ru\/%d1%81%d0%b2%d1%8f%d0%b6%d0%b8%d1%82%d0%b5%d1%81%d1%8c-%d1%81-%d0%bd%d0%b0%d0%bc%d0%b8\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New! Push Notifications larger 720x480px image with additional Carrier and IP Ranges targeting options have been added to this ad format.<\/p>\n","protected":false},"author":5,"featured_media":78451,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[633,150,98],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Larger Push Notification 720x480 ad format - ExoClick<\/title>\n<meta name=\"description\" content=\"New! Push Notifications larger 720x480px image with additional Carrier and IP Ranges targeting options have been added to this ad format.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/ru\/new-push-notification-720x480-ad-fomat\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Larger Push Notification 720x480 ad format\" \/>\n<meta property=\"og:description\" content=\"New! Push Notifications larger 720x480px image with additional Carrier and IP Ranges targeting options have been added to this ad format.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exoclick.com\/ru\/new-push-notification-720x480-ad-fomat\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoClick\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-15T13:09:15+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-11-10T10:02:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2020\/05\/Bigger-Push-notifications-10.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Giles\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.exoclick.com\/ru\/new-push-notification-720x480-ad-fomat\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.exoclick.com\/ru\/new-push-notification-720x480-ad-fomat\/\"},\"author\":{\"name\":\"Giles\",\"@id\":\"https:\/\/www.exoclick.com\/#\/schema\/person\/570aa016756953936dd367ea17cb2e59\"},\"headline\":\"Larger Push Notification 720&#215;480 ad format\",\"datePublished\":\"2020-05-15T13:09:15+00:00\",\"dateModified\":\"2023-11-10T10:02:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.exoclick.com\/ru\/new-push-notification-720x480-ad-fomat\/\"},\"wordCount\":378,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.exoclick.com\/#organization\"},\"articleSection\":[\"Push Notifications\",\"P\u0443\u043a\u043e\u0432\u043e\u0434\u0441\u0442\u0432\u043e\",\"\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0424\u043e\u0440\u043c\u0430\u0442\u044b\"],\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.exoclick.com\/ru\/new-push-notification-720x480-ad-fomat\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.exoclick.com\/ru\/new-push-notification-720x480-ad-fomat\/\",\"url\":\"https:\/\/www.exoclick.com\/ru\/new-push-notification-720x480-ad-fomat\/\",\"name\":\"Larger Push Notification 720x480 ad format - ExoClick\",\"isPartOf\":{\"@id\":\"https:\/\/www.exoclick.com\/#website\"},\"datePublished\":\"2020-05-15T13:09:15+00:00\",\"dateModified\":\"2023-11-10T10:02:54+00:00\",\"description\":\"New! 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