{"id":74674,"date":"2019-10-14T13:23:59","date_gmt":"2019-10-14T11:23:59","guid":{"rendered":"https:\/\/www.exoclick.com\/9-reasons-why-advertisers-should-use-exoclicks-push-notifications\/"},"modified":"2024-03-01T15:57:22","modified_gmt":"2024-03-01T14:57:22","slug":"9-reasons-why-advertisers-should-use-exoclicks-push-notifications","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/ru\/9-reasons-why-advertisers-should-use-exoclicks-push-notifications\/","title":{"rendered":"9 reasons why advertisers should use ExoClick\u2019s Push Notifications"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The Push Notification ad format has been around for a couple of years now, during this time they have proved to be an effective communication tool by advertisers to drive clicks and conversions. But what is it that makes this ad format such a winning formula on ExoClick\u2019s ad network?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>1. Reach millions of opted in users<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This traffic source is extremely high quality, all of our Push Notification subscribers have manually opted in to receive offers via this ad format. This 100% opt in ensures that by targeting these subscribers your offer is more likely to be clicked on and to convert.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-74248\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/push-notifications-desktop-mobile-1.png\" alt=\"\" width=\"1026\" height=\"387\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/push-notifications-desktop-mobile-1.png 1026w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/push-notifications-desktop-mobile-1-150x57.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/push-notifications-desktop-mobile-1-300x113.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/push-notifications-desktop-mobile-1-768x290.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/push-notifications-desktop-mobile-1-1024x386.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/push-notifications-desktop-mobile-1-720x272.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/push-notifications-desktop-mobile-1-530x200.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/push-notifications-desktop-mobile-1-320x121.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/push-notifications-desktop-mobile-1-820x309.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/push-notifications-desktop-mobile-1-526x198.png 526w\" sizes=\"(max-width: 1026px) 100vw, 1026px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>2. Your ad is guaranteed to be seen<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Our Push Notifications have high visibility because the subscriber receives a notification on their screen, so no banner blindness there. If the subscriber is on desktop the notices will appear when he is\/goes online. If the subscriber is on mobile he will check his phone each time he receives a Push Notification. Additionally, Push Notifications are delivered on mobile even if the user is not browsing the internet. There is no need to worry about ad blocking because the Push Notification is served by the browser, so the Notification will still be received by the subscriber even if he has ad block software installed.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-74256\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/83677a5-web-push-desktop-1.png\" alt=\"\" width=\"2000\" height=\"1163\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/83677a5-web-push-desktop-1.png 2000w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/83677a5-web-push-desktop-1-150x87.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/83677a5-web-push-desktop-1-300x174.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/83677a5-web-push-desktop-1-768x447.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/83677a5-web-push-desktop-1-1024x595.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/83677a5-web-push-desktop-1-1644x956.png 1644w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/83677a5-web-push-desktop-1-698x406.png 698w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/83677a5-web-push-desktop-1-516x300.png 516w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/83677a5-web-push-desktop-1-860x500.png 860w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/83677a5-web-push-desktop-1-320x186.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/83677a5-web-push-desktop-1-791x460.png 791w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/83677a5-web-push-desktop-1-416x242.png 416w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>3. Push Notification traffic breakdown<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Our subscriber list continues to grow rapidly each day and we are currently serving +50 million daily impressions. Traffic is available on Mobile (Android &#8211; iOS does not allow web Push Notifications) &amp; Desktop. The average percentage traffic split is Mobile 94.8% and Desktop 5.2% with our top GEOs:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">USA<\/span><\/li>\n<li>Europe: Germany &amp; Spain<\/li>\n<li>LatAm: Brazil, Mexico &amp; Colombia<\/li>\n<li>Asia: India, Pakistan, Thailand, Malaysia<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>4. Bidding and targeting options<\/b><\/p>\n<p><span style=\"font-weight: 400;\">ExoClick\u2019s Push Notifications are available to bid on via CPM, Smart CPM and CPC. As such a large percentage of the traffic is on mobile ensure you target Android users and ensure your landing pages are optimised for a good mobile viewing experience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>5. All verticals<\/b><\/p>\n<p><span style=\"font-weight: 400;\">All types of verticals allowed, offers that work best with Push Notifications are Games, Dating, Nutra, Casino\/Gambling, Financial Products.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-74264\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Verticals-1.jpg\" alt=\"\" width=\"846\" height=\"755\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Verticals-1.jpg 846w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Verticals-1-150x134.jpg 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Verticals-1-300x268.jpg 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Verticals-1-768x685.jpg 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Verticals-1-455x406.jpg 455w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Verticals-1-336x300.jpg 336w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Verticals-1-560x500.jpg 560w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Verticals-1-247x220.jpg 247w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Verticals-1-515x460.jpg 515w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Verticals-1-271x242.jpg 271w\" sizes=\"(max-width: 846px) 100vw, 846px\" \/><\/p>\n<p>(Source Blog Post: <a href=\"https:\/\/www.exoclick.com\/ru\/exoclick-network-statistics-q1\/\" target=\"_blank\" rel=\"noopener noreferrer\">ExoClick&#8217;s Network Statistics Q1 2019<\/a>)<\/p>\n<p>&nbsp;<\/p>\n<p><b>6. Your ad creative<\/b><\/p>\n<p><span style=\"font-weight: 400;\">ExoClick\u2019s Push Notification format allows the following:\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">SFW Image: JPEG, PNG or GIF 192x192px\u00a0<\/span><\/li>\n<li><span style=\"font-weight: 400;\">SFW title. Maximum of 30 characters<\/span><\/li>\n<li><span style=\"font-weight: 400;\">SFW description: Maximum of 40 characters<\/span><\/li>\n<li><span style=\"font-weight: 400;\">NSFW LPs are allowed\u00a0<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><b>7. Emojis<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Emojis can be included in both the title and description of your ad creative and they can really drive engagement and increase the CTR. Our BI stats show that using an emoji in the title increases CTR by 7% and an emoji in the description increases CTR by 13%, compared to the CTRs when no emoji is used. Read our blog post <\/span><a href=\"https:\/\/www.exoclick.com\/ru\/7-emoji-tips-for-push-notification-campaigns\/\"><span style=\"font-weight: 400;\">7 emoji tips for push notification campaigns<\/span><\/a><span style=\"font-weight: 400;\"> for inspiration.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-74272\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/PN-emojis-1.jpg\" alt=\"\" width=\"746\" height=\"197\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/PN-emojis-1.jpg 746w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/PN-emojis-1-150x40.jpg 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/PN-emojis-1-300x79.jpg 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/PN-emojis-1-720x190.jpg 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/PN-emojis-1-530x140.jpg 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/PN-emojis-1-320x85.jpg 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/PN-emojis-1-526x139.jpg 526w\" sizes=\"(max-width: 746px) 100vw, 746px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><b>8. Automation tools<\/b><\/p>\n<p><span style=\"font-weight: 400;\">ExoClick provides three great automation tools that you can use to automatically optimise your campaigns:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The Bidder to automate your bidding and block non-converting zones.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Landing Page Offers to automate the traffic sent to your landing pages\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Variations optimisation to automate the traffic sent to you different ad variations<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Visit our <\/span><a href=\"https:\/\/www.exoclick.com\/ru\/%d1%80%d0%b5%d0%ba%d0%bb%d0%b0%d0%bc%d0%be%d0%b4%d0%b0%d1%82%d0%b5%d0%bb%d0%b8\/%d0%b8%d0%bd%d1%81%d1%82%d1%80%d1%83%d0%bc%d0%b5%d0%bd%d1%82%d1%8b-%d1%80%d0%b5%d0%ba%d0%bb%d0%b0%d0%bc%d0%be%d0%b4%d0%b0%d1%82%d0%b5%d0%bb%d1%8f\/\"><span style=\"font-weight: 400;\">Automation Tools<\/span><\/a><span style=\"font-weight: 400;\"> page for more information.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>9. Advertiser statistics<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Unlike some ad networks, ExoClick provides full transparency so you can see all of your statistics in your admin panel.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-74239\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-campaign-1.jpg\" alt=\"\" width=\"1896\" height=\"641\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-campaign-1.jpg 1896w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-campaign-1-150x51.jpg 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-campaign-1-300x101.jpg 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-campaign-1-768x260.jpg 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-campaign-1-1024x346.jpg 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-campaign-1-1700x575.jpg 1700w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-campaign-1-720x243.jpg 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-campaign-1-530x179.jpg 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-campaign-1-1479x500.jpg 1479w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-campaign-1-320x108.jpg 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-campaign-1-820x277.jpg 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/Push-campaign-1-526x178.jpg 526w\" sizes=\"(max-width: 1896px) 100vw, 1896px\" \/><span style=\"font-weight: 400;\">Additionally you can look at the websites and the impressions available before you buy the Push Notification traffic.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">So why don\u2019t you launch your next campaign using the Push Notification ad format? Read this tutorial <\/span><a href=\"https:\/\/www.exoclick.com\/ru\/how-to-create-a-push-notification-campaign\/\"><span style=\"font-weight: 400;\">How to create a Push Notifications campaign<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Push Notification ad format is proven to be an effective communication tool, but what is it that makes this ad format such a winning formula on ExoClick\u2019s ad network?<\/p>\n","protected":false},"author":5,"featured_media":74400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[652,633,215,130,98,102],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v19.9) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 reasons why advertisers should use ExoClick\u2019s Push Notifications - ExoClick<\/title>\n<meta name=\"description\" content=\"Push Notifications are proven to be an effective ad format, but what is it that makes this ad format such a winning formula on ExoClick\u2019s ad network?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/ru\/9-reasons-why-advertisers-should-use-exoclicks-push-notifications\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 reasons why advertisers should use ExoClick\u2019s Push Notifications\" \/>\n<meta property=\"og:description\" content=\"Push Notifications are proven to be an effective ad format, but what is it that makes this ad format such a winning formula on ExoClick\u2019s ad network?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exoclick.com\/ru\/9-reasons-why-advertisers-should-use-exoclicks-push-notifications\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoClick\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-14T11:23:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-01T14:57:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2019\/10\/image-1-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"430\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Giles\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.exoclick.com\/ru\/9-reasons-why-advertisers-should-use-exoclicks-push-notifications\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.exoclick.com\/ru\/9-reasons-why-advertisers-should-use-exoclicks-push-notifications\/\"},\"author\":{\"name\":\"Giles\",\"@id\":\"https:\/\/www.exoclick.com\/#\/schema\/person\/570aa016756953936dd367ea17cb2e59\"},\"headline\":\"9 reasons why advertisers should use ExoClick\u2019s Push Notifications\",\"datePublished\":\"2019-10-14T11:23:59+00:00\",\"dateModified\":\"2024-03-01T14:57:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.exoclick.com\/ru\/9-reasons-why-advertisers-should-use-exoclicks-push-notifications\/\"},\"wordCount\":601,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.exoclick.com\/#organization\"},\"articleSection\":[\"Business intelligence\",\"Push Notifications\",\"\u0411\u0435\u0437 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438\",\"\u041c\u043e\u0431\u0438\u043b\u044c\u043d\u044b\u0435\",\"\u0420\u0435\u043a\u043b\u0430\u043c\u043d\u044b\u0435 \u0424\u043e\u0440\u043c\u0430\u0442\u044b\",\"\u0421\u0430\u0439\u0442\"],\"inLanguage\":\"ru-RU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.exoclick.com\/ru\/9-reasons-why-advertisers-should-use-exoclicks-push-notifications\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.exoclick.com\/ru\/9-reasons-why-advertisers-should-use-exoclicks-push-notifications\/\",\"url\":\"https:\/\/www.exoclick.com\/ru\/9-reasons-why-advertisers-should-use-exoclicks-push-notifications\/\",\"name\":\"9 reasons why advertisers should use ExoClick\u2019s Push Notifications - 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