{"id":16996,"date":"2017-04-04T15:56:15","date_gmt":"2017-04-04T13:56:15","guid":{"rendered":"https:\/\/www.exoclick.com\/6-principles-create-best-performing-mobile-ads\/"},"modified":"2017-04-04T15:58:53","modified_gmt":"2017-04-04T13:58:53","slug":"6-principles-create-best-performing-mobile-ads","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/ru\/6-principles-create-best-performing-mobile-ads\/","title":{"rendered":"The 6 principles that create the best performing mobile ads"},"content":{"rendered":"

At the end of 2017 global mobile advertising spend is predicted to hit $143.5 billion. With such a large spend which is double the amount spent in 2015 ($71.8 billion), it is important for mobile advertisers to make their ads effective. Well help is at hand with a recent study from On Device Research<\/a> who carried out an analysis of 200 mobile advertising effectiveness studies. Analysing display ads they found that the top 20% best-performing mobile ads boosted advertising recall by 20%, compared to the remaining 80% which achieved a very low 3% recall. \u00a0Additionally On Device found that purchase intent was six times higher for the top 20% of best performing ads.<\/p>\n

So how do you make sure that your mobile ads are effective? On Device’s study found 6 interesting principals that made the top 20% of ads so successful, so why not try to incorporate some of them into your mobile ad creatives.<\/p>\n

Branding:<\/strong> 88% of the top performing mobile ads have their logo displayed. Prominent branding seems to make a big difference with top advertisers positioning their logos at the top of their creative.<\/p>\n

Human emotion<\/strong>: 64% of top advertisers feature people in their adverts, the addition of a human presence in their ads boosts ad recall. Humour was found to go a long way in boosting user attention. The study also revealed that ads that generate an emotional response outperform non-emotional ads in brand awareness and ad recall, which leads to a higher consideration for purchase intent.<\/p>\n

Video banners<\/strong>: Video can be an important tool to capture consumer attention, 52% of top advertisers use video marketing strategies to boost their ads.<\/p>\n

Product images<\/strong>: 91% of the top performing campaigns feature product shots in their ads, that way the consumer knows exactly what they are going to purchase.<\/p>\n

Messaging<\/strong>: Consumers browsing on mobile have a short attention span, so it is important to use a powerful but short message in order to boost ad recall.<\/p>\n

Call to action<\/strong>: To drive purchase, it was found that advertisers need a strong call to action as well as a clear single clear message.<\/p>\n","protected":false},"excerpt":{"rendered":"

At the end of 2017 global mobile advertising spend is predicted to hit $143.5 billion. With such a large spend which is double the amount spent in 2015 ($71.8 billion), it is important for mobile advertisers to make their ads effective. Well help is at hand with a recent study from On Device Research who […]<\/p>\n","protected":false},"author":5,"featured_media":16981,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[124,130],"tags":[],"yoast_head":"\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\t\n\t\n\t\n