{"id":14050,"date":"2016-08-17T16:44:17","date_gmt":"2016-08-17T14:44:17","guid":{"rendered":"https:\/\/www.exoclick.com\/ru\/uk-publishers-think-mobile-ad-blockers\/"},"modified":"2016-08-25T16:27:18","modified_gmt":"2016-08-25T14:27:18","slug":"uk-publishers-think-mobile-ad-blockers","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/ru\/uk-publishers-think-mobile-ad-blockers\/","title":{"rendered":"What do UK publishers think about mobile ad blockers?"},"content":{"rendered":"<p>Back in May this year, AOL and research firm InsightsNow surveyed over 300 UK publishers to ask them what were the primary challenges they were seeing on mobile. With over half (55%) putting ad blockers as the biggest challenge, compared to quality of consumer experience (45%) and quality of content\/creative (40%).<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-14036\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2016\/08\/mobile-ad-blocking2.png\" alt=\"mobile ad blocking2\" width=\"458\" height=\"417\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2016\/08\/mobile-ad-blocking2.png 458w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2016\/08\/mobile-ad-blocking2-300x273.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2016\/08\/mobile-ad-blocking2-446x406.png 446w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2016\/08\/mobile-ad-blocking2-329x300.png 329w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2016\/08\/mobile-ad-blocking2-242x220.png 242w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2016\/08\/mobile-ad-blocking2-266x242.png 266w\" sizes=\"(max-width: 458px) 100vw, 458px\" \/><\/p>\n<p>However,\u00a0mobile does provide publishers with several opportunities. The study also found that faster ad loads and engaging ad units were sited as the top opportunities on mobile, perhaps the respondents felt that these advantages could help aleviate some of the problems of ad blocking.<\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-14037\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2016\/08\/mobile-ad-blocking.png\" alt=\"mobile ad blocking\" width=\"458\" height=\"576\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2016\/08\/mobile-ad-blocking.png 458w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2016\/08\/mobile-ad-blocking-239x300.png 239w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2016\/08\/mobile-ad-blocking-323x406.png 323w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2016\/08\/mobile-ad-blocking-398x500.png 398w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2016\/08\/mobile-ad-blocking-175x220.png 175w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2016\/08\/mobile-ad-blocking-366x460.png 366w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2016\/08\/mobile-ad-blocking-192x242.png 192w\" sizes=\"(max-width: 458px) 100vw, 458px\" \/><\/p>\n<p>And though respondents said that the quality of the consumer experience and the quality of content on mobile were challenging, many publishers cited personalized creative and more mobile-web-based content as among the biggest mobile opportunities.<\/p>\n<p>A quarter of UK publishers said measurement deficits were one of the biggest challenges on mobile, 40% of respondents said cross-screen tracking and measurement was also an opportunity.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Back in May this year, AOL and research firm InsightsNow surveyed over 300 UK publishers to ask them what were the primary challenges they were seeing on mobile. With over half (55%) putting ad blockers as the biggest challenge, compared to quality of consumer experience (45%) and quality of content\/creative (40%). However,\u00a0mobile does provide publishers [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":14038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[174,130],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v18.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"300 UK publishers were asked what were the primary challenges on mobile and over half (55%) put ad blockers as the biggest challenge.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.exoclick.com\/ru\/uk-publishers-think-mobile-ad-blockers\/\" \/>\n<meta property=\"og:locale\" content=\"ru_RU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What do UK publishers think about mobile ad blockers? - ExoClick\" \/>\n<meta property=\"og:description\" content=\"300 UK publishers were asked what were the primary challenges on mobile and over half (55%) put ad blockers as the biggest challenge.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.exoclick.com\/ru\/uk-publishers-think-mobile-ad-blockers\/\" \/>\n<meta property=\"og:site_name\" content=\"ExoClick\" \/>\n<meta property=\"article:published_time\" content=\"2016-08-17T14:44:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-08-25T14:27:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2016\/08\/adblock2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"829\" \/>\n\t<meta property=\"og:image:height\" content=\"410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Giles\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.exoclick.com\/#organization\",\"name\":\"ExoClick\",\"url\":\"https:\/\/www.exoclick.com\/\",\"sameAs\":[],\"logo\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.exoclick.com\/#logo\",\"inLanguage\":\"ru-RU\",\"url\":\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2015\/04\/exoclick_new_baseline.png\",\"contentUrl\":\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2015\/04\/exoclick_new_baseline.png\",\"width\":1500,\"height\":613,\"caption\":\"ExoClick\"},\"image\":{\"@id\":\"https:\/\/www.exoclick.com\/#logo\"}},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.exoclick.com\/#website\",\"url\":\"https:\/\/www.exoclick.com\/\",\"name\":\"ExoClick\",\"description\":\"The innovative ad network\",\"publisher\":{\"@id\":\"https:\/\/www.exoclick.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.exoclick.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"ru-RU\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.exoclick.com\/ru\/uk-publishers-think-mobile-ad-blockers\/#primaryimage\",\"inLanguage\":\"ru-RU\",\"url\":\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2016\/08\/adblock2.jpg\",\"contentUrl\":\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2016\/08\/adblock2.jpg\",\"width\":829,\"height\":410},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.exoclick.com\/ru\/uk-publishers-think-mobile-ad-blockers\/#webpage\",\"url\":\"https:\/\/www.exoclick.com\/ru\/uk-publishers-think-mobile-ad-blockers\/\",\"name\":\"What do UK publishers think about mobile ad blockers? 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