{"id":109406,"date":"2026-05-04T11:59:47","date_gmt":"2026-05-04T09:59:47","guid":{"rendered":"https:\/\/www.exoclick.com\/?p=109406"},"modified":"2026-05-04T11:59:47","modified_gmt":"2026-05-04T09:59:47","slug":"why-has-my-traffic-volume-dropped","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/ru\/why-has-my-traffic-volume-dropped\/","title":{"rendered":"The Traffic Checklist: Why has my traffic volume dropped?"},"content":{"rendered":"

Many advertisers have thought,<\/span> \u2018Why has my traffic volume dropped, and how\u00a0 do I recover the volume?\u2019 Usually, t<\/span>hey set up a new campaign, and it starts out strong with a large reach and conversions. However, after a while, they notice that the volume starts to decline. In this blog, we will explore the <\/span>reasons behind traffic drops<\/span> and provide a practical guide on <\/span>how to troubleshoot and recover your traffic.<\/span><\/p>\n

Why has my traffic volume dropped?<\/b><\/h2>\n

Identifying why your <\/span>traffic volume has decreased<\/span> is the first step toward recovery. Here are the four most common factors that impact your campaign\u2019s reach:<\/span><\/p>\n

1. Real-time bidding system\u00a0<\/strong><\/h3>\n

ExoClick uses a real-time bidding system where advertisers bid for their desired traffic. As new advertisers constantly join these auctions, the competition for your targeting ad zone will increase. Consequently, this new competition may win a larger share of traffic or claim a portion of the traffic you previously secured.<\/span><\/p>\n

2. Campaign optimizations<\/strong><\/h3>\n

It\u2019s recommended that advertisers start to optimize their campaigns after collecting initial data. However, if you introduce deeper targeting, for example, you should not expect the same traffic volume as you have essentially filtered out the traffic sources or targeting segments that did not convert for you. You can find other ways beyond targeting to ensure you keep the volumes without wasting your budget through other means, such as bids, frequency capping, or Traffic Share deals.\u00a0<\/span><\/p>\n

3. Traffic share deals\u00a0<\/strong><\/h3>\n

Advertisers sometimes choose to close <\/span>Traffic Share deals<\/span><\/a> to secure traffic on specific ad zones that work well for their offers. There could be advertisers closing these deals at any moment on your sources, which leaves less traffic for advertisers who are bidding in the general auction. If you would like to learn more about traffic share deals, please get in touch with your Account Manager or the <\/span>Customer Success team<\/span><\/a>.<\/span><\/p>\n

4. Compliance issues<\/strong><\/h3>\n

After a campaign has been running for a while, advertisers often need to refresh their creatives, which is a highly recommended approach. However, new creatives or landing pages might contain certain elements that result in<\/span> labels being applied to the campaign<\/span><\/a>, which can limit traffic. Paying close attention to your campaign labels is essential. If you have any questions regarding labeling, kindly get in touch with our compliance team here: <\/span>ExoClick Contact<\/span><\/a> (select “Compliance” – “Campaign review”).<\/span><\/p>\n

The Traffic Checklist: <\/b>How to increase traffic after your\u00a0traffic volume dropped<\/b><\/h2>\n

1. Your bid and pricing models<\/strong><\/h3>\n

You can always check if your bid is competitive for your targeting through the \u201c<\/span>View RON Top Smart CPM<\/span><\/a>\u201d tab in step 4 of your campaign settings:<\/span><\/p>\n

\"How<\/p>\n

If you are targeting specific traffic sources, then please visit the <\/span>Top\/Min column from Step 5<\/span><\/a>:\u00a0<\/span><\/p>\n

\"Campaign<\/p>\n

To increase volume, try raising your bid in 10% increments until you reach the desired traffic level.<\/span><\/p>\n

To stay competitive, we recommend testing the <\/span>Smart CPM<\/span><\/a> pricing model. Compared to fixed CPM, it gives you a competitive edge by allowing you to set the maximum CPM you are willing to pay. The system automatically determines the actual bid needed based on the minimum price for your targeted segments and the top CPM currently running. This ensures you only pay the lowest price necessary to secure the best position in the rotation, up to your specified maximum CPM.<\/span><\/p>\n

2. The traffic estimate\u00a0<\/strong><\/h3>\n

It may be that your traffic volume dropped because you are targeting sources with little to no traffic supply. In this case, examining the available inventory is very important.<\/span><\/p>\n

Through the <\/span>traffic estimate tab<\/span><\/a>, you can examine the daily traffic volume available for your current targeting:<\/span><\/p>\n

\"Reasons<\/p>\n

3. Targeting\u00a0<\/strong><\/h3>\n

Some of your selected<\/span> targeting options<\/span><\/a> may be acting as a roadblock for your traffic delivery. We recommend examining the traffic categories targeted in Step 1 and the various options in Step 3 of your campaign settings.<\/span><\/p>\n

The options we most frequently see contributing to traffic limitations are the following:<\/span><\/p>\n