{"id":107984,"date":"2025-10-20T13:04:17","date_gmt":"2025-10-20T11:04:17","guid":{"rendered":"https:\/\/www.exoclick.com\/?p=107984"},"modified":"2025-10-20T17:04:07","modified_gmt":"2025-10-20T15:04:07","slug":"advertiser-tips-best-practices-for-email-click-campaigns","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/ru\/advertiser-tips-best-practices-for-email-click-campaigns\/","title":{"rendered":"Advertiser Tips: Best Practices for Email Click campaigns"},"content":{"rendered":"<p><b>Today, nearly <\/b><a href=\"https:\/\/www.nutshell.com\/blog\/email-marketing-statistics\" target=\"_blank\" rel=\"noopener\"><b>4.5 billion people use email worldwide<\/b><\/a><b>,<\/b><span style=\"font-weight: 400;\"> and about 93% of them open their email daily. That is a huge market that Advertisers can tap into when purchasing email clicks. Are you new to email marketing and looking to make the most out of your campaigns with ExoClick? Read on to learn how to <\/span>increase your CTR on Email Click campaigns, <span style=\"font-weight: 400;\">create effective email click campaigns, and get our expert Account Manager tips for improved email click campaign results!<\/span><\/p>\n<h2><b>Step 1: Define and Create Conversion Goals<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Identify your conversion goals and have clear eCPA targets; set these up in the <\/span><a href=\"https:\/\/docs.exoclick.com\/docs\/conversion-tracking\/\"><b>Conversion Goal Tracking<\/b><\/a><span style=\"font-weight: 400;\"> before launching any campaign.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The most common goals for email advertisers are:<\/span>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>SOI (Single Opt-In):<\/b><span style=\"font-weight: 400;\"> This is a single piece of information that is gathered, like an email or a phone number. It tends to have a lower cost per click (CPC) because there is no confirmation required for the end user to convert. SOI can be best for campaigns looking for rapid list growth or time-sensitive promotions.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>DOI (Double Opt-In): <\/b><span style=\"font-weight: 400;\">This involves a second factor of authentication; therefore, it can have a higher CPC. Usually, the end user will need to click a link in their email to verify their account. This works very well for membership or gated sites and luxury brands.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><b>Sales \/ Final Conversions: <\/b><span style=\"font-weight: 400;\">This tracks how many end users have actually purchased your product or service. If you have a membership site and you are trying to gauge the conversion rate of the end users signing up, you can add this as one of your conversion tracking goals.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><b><span style=\"font-weight: 400;\">&#x2705; <\/span>Tip!<\/b><span style=\"font-weight: 400;\"> Adding conversion tracking aligns campaign optimisation with business objectives and unlocks advanced optimisation features.<\/span><\/p>\n<h2><b>Step 2: Campaign Setup (Test for 7 Days)<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Start with a RON (Run of Network) campaign, which allows you to test across the whole traffic source. This is a great way to gather information, learn about your audience and your niche as you reach a broader audience.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select RON campaign\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set a daily budget of <\/span><b>$200-$500<\/b><span style=\"font-weight: 400;\"> (adjust the budget depending on your target GEO)<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target all email zones: <\/span><b><i>Email Clicks<\/i><\/b><span style=\"font-weight: 400;\"> and <\/span><b><i>Email Clicks RTB Supply (found in Step 1)<\/i><\/b><\/li>\n<\/ol>\n<p><img loading=\"lazy\" class=\"wp-image-107953 aligncenter\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image2.png\" alt=\"Best Practices for Email Clicks \" width=\"716\" height=\"359\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image2.png 1999w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image2-300x150.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image2-1024x513.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image2-150x75.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image2-768x385.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image2-1536x770.png 1536w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image2-1700x852.png 1700w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image2-720x361.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image2-530x266.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image2-998x500.png 998w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image2-320x160.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image2-820x411.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image2-483x242.png 483w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image2-338x169.png 338w\" sizes=\"(max-width: 716px) 100vw, 716px\" \/><\/p>\n<p><b><i>*Remember <\/i><\/b><i><span style=\"font-weight: 400;\">to check Step 5 and ensure all zones are targeted for the best results!<\/span><\/i><\/p>\n<ol start=\"4\">\n<li><i> <\/i><span style=\"font-weight: 400;\">Use <\/span><b>Smart CPC <\/b><span style=\"font-weight: 400;\">and set a <\/span><b>competitive bid<\/b><span style=\"font-weight: 400;\"> to try to get traffic from all zones (consult the price recommendations with your <\/span><b>Account Manager<\/b><span style=\"font-weight: 400;\"> or the <\/span><a href=\"https:\/\/www.exoclick.com\/ru\/%d1%81%d0%b2%d1%8f%d0%b6%d0%b8%d1%82%d0%b5%d1%81%d1%8c-%d1%81-%d0%bd%d0%b0%d0%bc%d0%b8\/\"><b>Customer Success team<\/b><\/a><span style=\"font-weight: 400;\">).<\/span><\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<h2><b>Step 3: Add the Bidder or use Smart Bid<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Use ExoClick&#8217;s optimization tools like <\/span><a href=\"https:\/\/www.exoclick.com\/ru\/exoclicks-guide-to-the-bidder\/\"><span style=\"font-weight: 400;\">the Bidder!<\/span><\/a><span style=\"font-weight: 400;\"> This tool automates the bidding process, helping you to reduce wasteful spending through its \u2018<\/span><b>Automatic Bidding Optimisation\u2019 <\/b><span style=\"font-weight: 400;\">and<\/span><b> \u2018blocking rules\u2019 <\/b><span style=\"font-weight: 400;\">features<\/span><b>.<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automatic Bidding Optimisation:<\/b><span style=\"font-weight: 400;\"> Adjusts bids by conversion performance and blocks non-converting zones.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/docs.exoclick.com\/docs\/bidder\/#blocking-rules\"><b>Blocking Rules: <\/b><\/a><span style=\"font-weight: 400;\">Filters out underperforming traffic sources, devices, countries, etc. based on the rules the Advertiser applies.<\/span><\/li>\n<\/ul>\n<p><img loading=\"lazy\" class=\"wp-image-107961 aligncenter\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image3.png\" alt=\"\u00a0start your email clicks campaign\" width=\"789\" height=\"187\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image3.png 1999w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image3-300x71.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image3-1024x243.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image3-150x36.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image3-768x182.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image3-1536x364.png 1536w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image3-1700x403.png 1700w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image3-720x171.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image3-530x126.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image3-320x76.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image3-820x194.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image3-526x125.png 526w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image3-338x80.png 338w\" sizes=\"(max-width: 789px) 100vw, 789px\" \/><\/p>\n<h3><b>How do blocking rules work with a DOI goal:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">If you set the spend to <\/span><b>25<\/b><span style=\"font-weight: 400;\">$ per conversion for a <\/span><b>DOI <\/b><span style=\"font-weight: 400;\">goal and it&#8217;s<\/span><b> Equal <\/b><span style=\"font-weight: 400;\">to<\/span><b> 0,<\/b><span style=\"font-weight: 400;\"> the zone is blocked.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">If you set the spend to <\/span><b>50<\/b><span style=\"font-weight: 400;\">$ per conversion for a <\/span><b>DOI<\/b><span style=\"font-weight: 400;\"> and it&#8217;s less<\/span><b> than 2,<\/b><span style=\"font-weight: 400;\"> then the zone is blocked.<\/span><\/li>\n<\/ul>\n<h3><b>How do blocking rules work with an SOI goal:<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">If you set the spend to <\/span><b>10<\/b><span style=\"font-weight: 400;\">$ <\/span><b>per conversion, <\/b><span style=\"font-weight: 400;\">on<\/span><b> SOI, and you receive less than 1,<\/b><span style=\"font-weight: 400;\"> the zone is blocked<\/span><\/li>\n<\/ul>\n<h2><b>Using <\/b><a href=\"https:\/\/www.exoclick.com\/ru\/smart-bid-the-new-automated-bidding-feature-for-advertisers\/\"><b>Smart Bid<\/b><\/a><b> on email click campaigns<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">This is an automated alternative to the Bidder. It predicts which traffic will deliver quality conversions. There are two targeting options available: <\/span><b>Target CPA<\/b><span style=\"font-weight: 400;\"> or <\/span><b>Target ROAS<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><b>Target CPA: <\/b><span style=\"font-weight: 400;\">Aims for the most conversions under the cost limit you set.<\/span><\/p>\n<p><b>Target ROAS: <\/b><span style=\"font-weight: 400;\">Uses artificial intelligence to set bids to maximize your return on ad spend.<\/span><\/p>\n<h2><b>What&#8217;s the best <\/b><a href=\"https:\/\/docs.exoclick.com\/docs\/create-campaign-step4\/#smart-bid\"><b>Smart Bid<\/b><\/a><b> targeting option for my campaign?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Look at your goal. If you have a strict daily budget and would like as many conversions for the capped price, Target CPA will be the best option for you. If you are interested in generating as much revenue as possible from your campaign, the Target ROAS is best!<\/span><\/p>\n<p><img loading=\"lazy\" class=\"alignnone size-full wp-image-107969\" src=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image1.png\" alt=\"Key Optimization Actions for email campaigns\" width=\"1999\" height=\"430\" srcset=\"https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image1.png 1999w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image1-300x65.png 300w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image1-1024x220.png 1024w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image1-150x32.png 150w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image1-768x165.png 768w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image1-1536x330.png 1536w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image1-1700x366.png 1700w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image1-720x155.png 720w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image1-530x114.png 530w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image1-320x69.png 320w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image1-820x176.png 820w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image1-526x113.png 526w, https:\/\/www.exoclick.com\/wp-content\/uploads\/2025\/10\/image1-338x73.png 338w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">&#x1f4a1; <\/span><b>Important:<\/b><span style=\"font-weight: 400;\"> The <\/span><b>Bidder<\/b><span style=\"font-weight: 400;\"> or the <\/span><b>Smart Bid<\/b><span style=\"font-weight: 400;\"> won&#8217;t work unless they are tracking conversions. Make sure that you are registering the <\/span><b>conversion goals<\/b><span style=\"font-weight: 400;\"> you want to use in your campaigns.<\/span><\/p>\n<h2><b>Step 4: Campaign Targeting\u00a0<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">To start your campaign, set the following restrictions; they will help stretch your budget and ensure that your ads are shown on more emails:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Frequency Capping:<\/b><span style=\"font-weight: 400;\"> Set to <\/span><i><span style=\"font-weight: 400;\">1\/24, 3\/24, or 5\/24 <\/span><\/i><span style=\"font-weight: 400;\">to start testing different frequencies to find your sweet spot!<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Delivery Mode:<\/b><span style=\"font-weight: 400;\"> Use <\/span><b>Distribute throughout the day<\/b><span style=\"font-weight: 400;\"> for smoother pacing or <\/span><b>Quick Delivery<\/b><span style=\"font-weight: 400;\"> for a more aggressive purpose.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set a <\/span><b>Daily Budget<\/b><span style=\"font-weight: 400;\"> to avoid using all your funds at once.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">&#x2705; <\/span><b>Tip:<\/b><span style=\"font-weight: 400;\"> Monitor performance daily. After the 7-day test, look at the blocked zones, trends, and best sources to refine your strategy. This can help you optimize the bid cost for lower costs on future campaigns.<\/span><\/p>\n<h2><b>Step 5: Launch New Campaigns with Selected Zones<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Once you have completed a 7-day test period, it is time to launch your official campaign with the data you have gathered.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify successful zones\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create separate campaigns with the successful traffic sources.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start with the <\/span><b>average price<\/b><span style=\"font-weight: 400;\"> you achieved in the RON campaign for that specific zone.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you want to gain <\/span><b>maximum traffic<\/b><span style=\"font-weight: 400;\">, set a more competitive bid. If you would like to learn more about setting the right price for your campaign, talk to your Account Manager or the <\/span><a href=\"https:\/\/www.exoclick.com\/ru\/%d1%81%d0%b2%d1%8f%d0%b6%d0%b8%d1%82%d0%b5%d1%81%d1%8c-%d1%81-%d0%bd%d0%b0%d0%bc%d0%b8\/\"><span style=\"font-weight: 400;\">Customer Success team<\/span><\/a><span style=\"font-weight: 400;\">!\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">&#x1f4a1; <\/span><b>Important:<\/b><span style=\"font-weight: 400;\"> Keep RON campaigns active to target newly added Email Click zones. Block any zone you create a separate campaign for to avoid bidding against yourself, and experiment with daily bid limits. A previously blocked zone may have more potential to meet your campaign goals with a lower bid.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&#x2705; <\/span><b>Tip:<\/b><span style=\"font-weight: 400;\"> The structure of individual campaigns for successful zones + lower-budget RON for testing creates a healthy balance between <\/span><b>scaling profitable traffic<\/b><span style=\"font-weight: 400;\"> and <\/span><b>discovering new opportunities<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><b>Step 6: Optimizing email click campaigns<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Optimisation is where your campaigns turn from testing into profit. Once you\u2019ve identified the best zones and set up targeted campaigns, focus on <\/span><b>improving performance<\/b><span style=\"font-weight: 400;\"> to maximise ROI.<\/span><\/p>\n<h3><b>Key Optimization Actions for email click campaigns<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bid Adjustments:<\/b><span style=\"font-weight: 400;\"> Raise bids on high-converting zones to secure more volume; decrease bids in zones with a lower ROI.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Sub ID Optimisation:<\/b><span style=\"font-weight: 400;\"> Monitor sub ID performance and <\/span><b>block sub IDs that do not meet eCPA targets<\/b><span style=\"font-weight: 400;\">. This ensures spending is concentrated on the most profitable segments.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Creatives &amp; Landing Page Testing:<\/b><span style=\"font-weight: 400;\"> Keep testing new angles, creatives, and landing pages to avoid user fatigue and boost conversion rates.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Frequency Capping:<\/b><span style=\"font-weight: 400;\"> Revisit capping rules to balance reach with user experience.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">&#x2705; <\/span><b>Pro Tip:<\/b> <span style=\"font-weight: 400;\">Optimization is continuous. Review data daily during testing and weekly after scaling for consistent, data-driven adjustments that lead to long-term success.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Now you are ready to start your email click campaign on ExoClick! If you would like to start creating campaigns with this Traffic Source, <\/span><span style=\"font-weight: 400;\">talk to your Account Manager or the <\/span><a href=\"https:\/\/www.exoclick.com\/ru\/%d1%81%d0%b2%d1%8f%d0%b6%d0%b8%d1%82%d0%b5%d1%81%d1%8c-%d1%81-%d0%bd%d0%b0%d0%bc%d0%b8\/\"><span style=\"font-weight: 400;\">Customer Success team.<\/span><\/a><span style=\"font-weight: 400;\"> They will be happy to provide you with their top tips for your niche! If you are not yet using ExoClick for email click monetization, <\/span><a href=\"https:\/\/www.exoclick.com\/ru\/%d0%b7%d0%b0%d1%80%d0%b5%d0%b3%d0%b8%d1%81%d1%82%d1%80%d0%b8%d1%80%d0%be%d0%b2%d0%b0%d1%82%d1%8c%d1%81%d1%8f\/\"><span style=\"font-weight: 400;\">sign up now!<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertisers! Increase your CTR on Email Click campaigns! Check out the best practices for Email Click campaigns from the ExoClick Experts!<\/p>\n","protected":false},"author":1247,"featured_media":107992,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1127,489],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v19.4 (Yoast SEO v18.0) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Advertisers! Increase your CTR on Email Click campaigns! 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