{"id":105604,"date":"2025-02-24T14:42:15","date_gmt":"2025-02-24T13:42:15","guid":{"rendered":"https:\/\/www.exoclick.com\/?p=105604"},"modified":"2025-06-17T09:02:19","modified_gmt":"2025-06-17T07:02:19","slug":"publishers-unlock-the-potential-of-native-video-thumbnails-on-video-content-sites","status":"publish","type":"post","link":"https:\/\/www.exoclick.com\/ru\/publishers-unlock-the-potential-of-native-video-thumbnails-on-video-content-sites\/","title":{"rendered":"Publishers! Unlock the Potential of Native Video Thumbnails on Video Content sites"},"content":{"rendered":"

You can now allow your advertisers to use Video Thumbnails for their Native ad creatives. Using a Native Video Thumbnails 1×1 creates a seamless end-user experience on your Video Content website. This format allows you to showcase an ad zone that appears like one of the video content thumbnails on your webpage. Read on to learn the potential of <\/span>Native Video Thumbnails<\/span><\/a> on Video Content sites and some best practices from ExoClick’s experts that will add value to your 1×1 Native In-Content ad zones.<\/span><\/p>\n

How is the 1×1 Native Video Ad Format displayed?\u00a0<\/b><\/h2>\n

Desktop example in-content:<\/span><\/p>\n

\"1x1<\/p>\n

Mobile scrolling example in-content:<\/span><\/p>\n

\"1x1<\/p>\n

Desktop Next To Video (NTV) 1×1<\/span><\/p>\n

\"Native<\/p>\n

Let\u2019s take a look at some of the best practices you can incorporate for your Native ad zones.<\/span><\/p>\n

Ideas for 1×1 Placement options: How to customize your Native zones\u00a0<\/b><\/h2>\n

As a Publisher, you can maintain <\/span>visual harmony<\/span><\/a>, and match the <\/span>colors, fonts, and overall style of your Native ads to your website’s design<\/span><\/a>, or try <\/span>this GPT tool<\/span><\/a> to help with your CSS customization. You can customize the shape of your 1×1 widget, for example, you can change your Native ad to a rectangle or square to match your website. Our advertiser guidelines state that the video thumbnail ad creative should have a 16:9 aspect ratio. But you as a Publisher can modify how the video will be displayed into any size of the Native ad zone of your choosing.\u00a0<\/span><\/p>\n

Mobile tip! Native 1×1 with text over the image or with the text on the right side:<\/b> perfect on <\/span>a multi-format<\/span><\/a> in addition to a 300×100 on mobile header.<\/span><\/p>\n

\"Native<\/p>\n

Tip! A\/B <\/b>Test out which works best, text over the image, or text to the side. This will help you find the best balance for your ad zone. Talk to your Account Manager or a Customer Success Manager for the best optimization strategies to boost your zone performance<\/span><\/p>\n

Optimize Native ad zones for Video Content sites: Quality over quantity\u00a0<\/b><\/h2>\n

Many Publishers fall into the trap of believing that adding more ad zones to their tube sites will automatically translate to higher revenue. While increased impressions can play a role, the truth is Publishers should prioritize quality over quantity. High-quality, thoughtfully integrated ad zones consistently outperform cluttered ones, driving higher CTRs and boosting your CPM. Try different placements for your ad zones, like <\/span>above the fold or below the fold<\/span><\/a> to find the best combination for your website.<\/span><\/p>\n

Benefits of using Native Video 1×1 Thumbnails<\/b><\/h3>\n

When it comes to Native ad zones, which seamlessly blend advertising with your content, the potential for increased engagement is significant. Here’s how to maximize your Native ad zone performance and drive higher CTRs. Now let\u2019s take a look at how Native Video Thumbnails can increase your ad zone performance.<\/span><\/p>\n